Tiktok live broadcast with goods marketing play

As TikTok The flow pool , The most valuable part of the live broadcasting room is the core link to promote business development . Master the common marketing and interactive broadcast methods in live broadcast , It's easier to bring products to live broadcast , Yield twice the result with half the effort .

Points to pay attention to in the live broadcast room ：

1、 Timely interact with everyone who enters the live broadcast room .

2、 When the anchor introduces each product , To attract clicks , Need timely Pin product , Commodity cards can last every time 30s.

3、 Preset filter words ( Each character should not exceed 30 individual , Up to 200 individual ).

How to play the broadcast process ：

Before the broadcast ：

1、 By promoting short videos and live broadcast titles , Plan the theme well , Achieve preheating effect . such as 1 Pound's spike special , Various clothes in summer ; Benefits and hot money can also be announced in advance through a short video .

2、 Share live broadcast announcements on other social media platforms , for example ：facebook、instagram Wait for drainage outside the station .

On the air ：

1、 Set more playing methods ( Such as patch shopping cart guide 、 Size chart, etc ) At the same time , Use OBS Broadcasting and streaming can effectively improve the picture quality .

2、 The broadcasting assistant or customer service department in the live broadcasting room needs to actively respond to users' questions in the comments , Or deliver guidance attention 、 like 、 Click on the shopping cart 、 Emphasize information such as email .

3、 Actively explain functions , The anchor can explain the transformation of interest points at the same time , Take another mobile phone to demonstrate how to click on the shopping cart and buy .

4、 Double anchor collocation , It can be in the form of rotation or chat selling . On the one hand, it can modify the fan portrait , On the other hand, it can prolong the live broadcast time .

After the premiere ：

In order to reduce the cost of self-made short videos , Many times of publicity can be formed , You can capture some wonderful moments and publish them as short videos , That is, wonderful moment release .

that TikTok How to play the target of live broadcast with goods ？

1、 Enhance popularity

Short video drainage , Send a short video for preview before and during the broadcast , Heat this short video to the live broadcast room for drainage .

Broadcast live on a regular basis , Fixed start time , Make it easier for fans to remember the live room , Cultivate the stickiness of vermicelli , Form a return visit .

2、 Interactive promotion

Drive fans to complete comments 、 Share 、 Pay more attention and other interactions , Guide through the anchor .

Create a topic , For example, guide friends who want to spike 1 etc. .

While preparing for seckill to guide the transformation , Guess the price , Guide fans to guess the product price of the live studio .

3、 Lift stay

Random benefits , Attract users to stay in the live broadcast room and grab benefits , In the form of random benefits .

Tell interesting stories , Tell stories and anecdotes related to products , Attract fans to stay .

Say hello , Say hello directly to each user who enters the live broadcast room , Let users feel concerned , Attract to stay .

Show some talents properly , Train anchor people , Let the viewing users not feel bored , So as to improve the stay .

4、 Ascension transformation

In addition to the anchor factor , More importantly, the commodity itself , Price and choice are very important for good quality goods .

Control inventory , Set different inventory settings for different products . Shallow inventory can be set , Sell products quickly , Create an atmosphere of rush buying in the live broadcast room .

Use of props , Show appropriate props , Such as package mail , Focus on , Signs of rush buying and so on , It can improve fans' interest in shopping .