The first BMW I brand exclusive experience store was opened to fully demonstrate the charm of BMW electric products

recently , BMW first BMW i Brand exclusive experience store ——“BMW i Shenzhen ” Officially opened at happy harbor . As “BMW Dealer network leading innovation project ” Extension of ,“BMW i Shenzhen ” It integrates vehicle appreciation and customer experience , A comprehensive display of BMW “ Digitization 、 electric 、 sustainable ” Development concept and charm of electric products .

  

  

“BMW i Shenzhen ” Invested and operated by Shanghai Yongda group , Covers an area of about 400 Square meters , Including car exhibition area 、 Vehicle configuration area 、 Guest rest area 、 Coffee area 、 Underground parking and charging area and other supporting facilities , Can hold at most at the same time 40 people . Showing BMW products 、 Technology and services at the same time ,“BMW i Shenzhen ” Or fashion 、 A cozy brand home , Integrated with quality life 、 Coffee light food 、 Leisure interaction and other fashion elements , You can hold exclusive tasting meetings 、 Offline activities such as car friends' gatherings .

  

“BMW i The exclusive brand experience store is an important pilot project , So that we can try and continuously improve the customer experience —— Especially in the electric vehicle market ,“ Gaoxiang, senior vice president of BMW Brilliance marketing, said ,“ Consumers have very high expectations for all nodes in the process of car purchase , For digitization 、 New things brought about by electrification are becoming more and more familiar . Pass the elite test drive 、 Customized delivery and other service pilots ,BMW i The brand exclusive experience store will integrate the online and offline customer journey , Explore the future direction of customer experience .”

  

  

“BMW i Shenzhen ” Our featured services include elite test drives 、MR Hybrid reality technology immersive car watching 、 Digital vehicle configuration and customized delivery . At present, the vehicles on display in the store are innovative BMW iX、BMW iX3 etc. . After arriving at the store, the customer can taste BMW products and make an appointment for a test drive . The difference is , The test drive here is undertaken by professional BMW test drive elites . They can take the performance of BMW electric products 、 Driving interest 、 Design 、 Environmental protection and other features are presented to customers incisively and vividly , While cultivating customers' interests, we will truly let customers experience the charm of BMW products . Customers can also interact with the community online through the experience store , Complete the test drive appointment online .

  

  

In the vehicle configuration area , Customers can customize their cars with a variety of digital means , Include 3D comprehensive 、 Multi scenario configuration selection , And through Microsoft HoloLens Immersive experience of BMW driving assist system with hybrid reality technology 、 Body structure and material 、 Battery structure decomposition, etc . If the purchase intention is confirmed , Customers can place an order in the store and pay a deposit . after ,“BMW i Shenzhen ” Will provide high standards 、 Personalized delivery services , Including pilot sites selected by customers in the future “ Door to door delivery ”.

  

  

“BMW i Shenzhen ” Our store design is based on BMW i The innovative characteristics of the brand and BMW “ Digitization 、 electric 、 sustainable ” idea , And inherited BMW iX Product design inspiration . The outer wall of the store adopts BMW Classic front grille rhombic elements , And equipped with a very futuristic light transformation .

  

  

Enter the store , The first to welcome customers is from BMW Breathing ball of intelligent personal assistant . The top of the storefront is equipped with a luminous canopy that simulates the changes of natural light , It is composed of several diamond shaped light-emitting panels . After the customer takes the car and opens the sunroof , You can see the top of your head “ The blue sky and white clouds ”, It seems that people and cars are in nature . Many places in the store have introduced BMW iX Original stone cutting design , The lines are simple and flexible 、 The posture is firm and steady .

  

  

In terms of material selection , The experience store fully embodies BMW's concept of sustainability . For example, the waste glass recycled by Shenyang factory is used as the aggregate for paving the ground , Recycle ; The wall is made of 100% degradable materials ; All furniture has environmental protection certification .

  

BMW i The arrival of the exclusive brand experience store conforms to BMW's electric offensive in China .2022 year , BMW will present... To Chinese customers 5 A pure electric product , Including innovation BMW iX、 innovation BMW i4、BMW iX3、 new BMW i3 And innovation BMW i7. To 2023 end of the year , BMW Group plans to provide about... In the Chinese market 13 A pure electric product .

  

  

“BMW Dealer network leading innovation project ” Began in 2019 year , Designed to enhance the customer experience through modern design and digital tools . As “ Lingchuang ” Extension of the project ,BMW i The brand exclusive experience store caters to the diversified consumption concepts and habits of Chinese consumers , It has enhanced the popularity and exposure of BMW electric products . at present , BMW is planning to BMW i The model of brand exclusive experience store is extended to more cities , And fully combine the actual needs of different cities and customers , Further accelerate the construction of experience stores .