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The 35 "top 100 counties" of tmall 618 agricultural products come from the central and western regions and Northeast China

2022-06-24 13:05:00 TechWeb

【TechWeb】6 month 24 Daily news , According to official data , This year, 618, Have super 10 The business growth of small and medium-sized sellers on wantaobao tmall has exceeded 100%.

This year, , share 2 Wanjiataote M2C factory , super 3000 Getao vegetable and Ali digital agriculture direct mining base , Supply good products from the source directly to consumers all over the country . The factory direct sales mode launched by taote , This has led to the participation of factories twice as many as last year 618, Contributed to 423 Million order transactions .

On Taobao tmall platform , This year, 618 Before the turnover of national agricultural products 100 Strong county , Yes 35 Counties come from the central and western regions and Northeast China . The turnover of agricultural products in Menghai County, Yunnan Province, which is rich in Pu'er tea, increased by more than 100%, stay “ Top 100 counties of agricultural products ” In the first 3 position .

Before the turnover of national agricultural products 10 Strong county and its core characteristic commodities are : Anxi, Fujian ( Tie Guanyin )、 Shuyang, Jiangsu Province ( flowers )、 Menghai, Yunnan ( Pu 'er Tea )、 FUDING, Fujian ( Shoumei )、 Wuyishan, Fujian ( Dahongpao Tea )、 Fujian Xianyou ( Ginseng )、 Gutian, Fujian ( Tremella )、 Yiwu, Zhejiang ( Health tea )、 Xinghua, Jiangsu ( flavoring )、 Fengxian County, Jiangsu Province ( Cherry ).

618 period , Taocai signed a cooperation agreement with Hubei crayfish Industry Holding Group , And cooperate with Taobao tmall , Let the crayfish move faster from the base “ Jump on ” People's dining tables all over the country .3 Month so far , Taocai has sold about 5000 Ten thousand crayfish .

Tmall 618 period , The year-on-year growth in the sales of prefabricated vegetables exceeded 230%. Agricultural products are non-standard, vulnerable and seasonal , Prefabricated vegetables turn primary agricultural products into standardized products 、 Branded dishes , Increase the added value of agricultural products , The agricultural industrial chain has been extended 、 Value chain , It has opened up more space for farmers to increase their income .

618 period , Taobao live broadcast has been conducted for nearly 20 Wan chang “ Live broadcast of original ecology ”, An increase of nearly 100%. Taobao farmer anchor from all over the world , Not only sell their own agricultural products , And it became “ Hope in the village ”. In terms of turnover , This year, 618 period , Taobao came along 11 A farmer anchor with a turnover of millions .

“ Old age ” Our time-honored brands are not willing to be outdone . data display , This year, , Recognized by the Ministry of Commerce 1128 In a Chinese time-honored brand , There are almost 700 Participated in tmall 618. Nationwide 214 The sales growth of time-honored brands exceeded that of 100%. Old temples in Shanghai 、 Phoenix 、 permanent , Zhangxiaoquan in Hangzhou , Mayinglong of Wuhan …… The sales volume has reached the level of ten million yuan to one hundred million yuan .

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