Report on the convenient bee Lantern Festival: the first peak sales of pasta products this year; prefabricated wine dumplings became the winners

【TechWeb】2 month 16 Daily news , As the first traditional festival after the Spring Festival , The Lantern Festival has triggered another wave of consumption boom . Learned from the convenience bee , Driven by the festival , since 2 month 14 The date of , The sales of pasta products in stores began to increase steadily , to 15 The first sales peak of this year appeared on the th . among , Wine dumplings 、 The cumulative heat of fried dumplings with corn and vegetables in the past two days has exceeded the daily best-selling mushroom and vegetable dumplings , And become a holiday star product .

according to the understanding of , since 2 month 14 The day begins , Include “ Yuanxiao(rice glue ball) ”、“ Tangyuan(glutinous rice ball) ”、“ dumplings ”、“ Noodles ” In the convenience bee app It has become a hot search term . In the convenience bee store , The above products are up to 15 The first sales peak of this year appeared on the th .

What's interesting is that , Wine dumplings 、 Fried dumplings with corn and vegetables 、 The heat of noodles varies from place to place . Learned from the convenience bee , Shanghai 、 nanjing 、 Hangzhou 、 Yangzhou and other postal districts focus on the wine Xiaoyuanzi , And in Beijing 、 tianjin 、 langfang 、 Qingdao and other regions , Fried dumplings with corn and vegetables and various kinds of noodles are more popular with consumers .

It is worth noting that , Small portions are also a major feature of shopping during the Lantern Festival . It is reported that , super ６０％ Of consumers choose to buy dumplings ２ individual , super １０％ Of consumers bought... During the Lantern Festival １ A dumpling ,“ Simply get involved ” It's the idea that most people eat dumplings . In response to this phenomenon , Except for dumplings “ individual ” Sell out , The amount of convenient bee wine dumplings is only set to ３５０ｇ.

“ For most consumers , Eating Yuanxiao or Jiaozi in order to get a sense of participation is the pre goal , Therefore, it is unreasonable for businesses to force consumers to buy large quantities . To avoid waste , Convenience bee's Lantern Festival products are all small portions 、 Small package ”, The person in charge of convenience bee said .