2 Version number approved , But the company has gone bankrupt ： Today, , Can I sell this game to Tencent ？

source ：IT orange （ID：itjuzi521） author ： Winter snow edit ：Judy

This year, 4 month , Issued by the State Press and publication administration 45 A domestic online game version number , Before that, the game version number has been stopped 8 Months . in the meantime , The leading enterprises in the game industry still have to work hard in the stock user market , Not to mention those small and medium-sized game companies . Check the inner eye  APP Show ,8 In a matter of months , Tens of thousands of game companies went bankrupt —— Shenzhen Qianzhi interactive, which just got the game version number , stay 3 It was cancelled months ago .

In the deep winter of the industry ,「 Big buyer 」 Tencent also lowered the tempo of its shots ——

Once in the game industry, the average 1 Months of investment 5 More than Tencent , Here 8 In a matter of months , And only shot 15 Time , By this year, we are only investing 5 Game companies . Now the version number has relapsed , Good information , Will Tencent resume its previous investment rhythm ？

「 Tencent has bought all the game companies in the world 」, This is not a joke , Tencent's investment in the game industry has always been a big deal , According to the IT Orange Statistics , By 2022 year 5 month , Tencent's investment in game companies has exceeded 200 home . It is reported that 2021 Tencent's game revenue was as high as 322 Billion dollars , according to Newzoo data , Tencent is now the largest game company in the world ,2021 Global super 16% The game revenue has entered Tencent's pocket .

Now let's take a look at the company that earns money only by playing games for one year 2000 More than 100 million companies , How to invest in the game industry .

At home ： The investment company was sold , Then invest in its buyer

According to the IT Orange Statistics , Tencent participated in hundreds of investment events in the domestic game industry , Have super 10 The single financing amount has exceeded 100 million —— such as 14 M & A of Leyou Technology 、30 Billion yuan war investment grand game 、1.43 $100 million war investment in Xishanju 、4.9 RMB 100 million shares in zhangqu technology, etc . in addition ,2021 The game companies Tencent participated in twice in include celadon game and flying fish technology . stay 2015-2016 year , Tencent also participated in the hundreds of millions of yuan financing of Hulai game and reliable network .

Leyou Technology 2011 It was listed on Hong Kong stocks in , Successful transformation through the acquisition of several foreign game companies . Leyou technology has several sub studios , Include ：Digital Extremes、Splash Damage etc. , among Digital Extremes yes 《Warframe》 Developers and publishers of . By 2019 year ,《Warframe》 The total number of registered users has reached 5746.4 ten thousand , Annual income 1.75 Billion dollars .

2013 Tencent in 14 M & A of Leyou Technology . Before Tencent , Leyou once came into contact with the world of dream creation 、 Century Huatong and Sony .

Between century Huatong and Tencent, the intended buyers of Leyou technology 「 A lot of relationships 」.2018 Tencent used to 30 Billion strategic investment grand game , A year later , The grand game is 「 prostitution 」 Century Huatong , Counter-performance 298 Billion , Tencent has also transformed its investment in Shanda games into its shareholding in century Huatong .

In fact, century Huatong also relies on 「 buy 」 A company that makes games , The original main business of the company was auto parts .2014 Century Huatong in 9.5 Eva 8.5 M & A of Tianyou software and qiku network , And transforming game companies . One year after the transformation , Century Huatong also takes 65.24 Yijiang CMGE Middle hand tour is in your pocket , In the same year, it acquired quika FunPlus, Counter-performance 69.39 Billion . To 2019 year , Century Huatong rebukes 298 Billion to swallow the grand game ...... After a series of operations , Century Huatong has become a veritable large-scale game company . Its 2020 Annual report , The company's Internet game business accounted for more than 80%.

Of course , Tencent's investment in century Huatong has not stopped 2019 year .2020 In, Tencent increased its holdings by about through block trading 1800 Million shares of century Huatong , Become 5% More than shareholders , Last year, Tencent was close to 30 Billion won century Huatong 5% shares , At present, the total shareholding is 10%.

Tencent once invested in Shanda games , After Shanda game was sold, it invested in its buyer , So favored by Tencent , Shanda in the end 「 How many people 」？ Maybe you haven't heard of Shanda , but 《 legend 》、《 Bubble Hall 》 But in the 8090 The later generation is almost a household name , It is Shanda who launched these games —— So in that era , Shanda and Tencent 、 Ali 、 Baidu 、 Sina 、 sohu 、 Netease is also known as the seven heroes of the Warring States period , as for 「 Seven heroes fight for supremacy , Vertical and horizontal 」 That's the story behind .

Beyond seas ： Buy copyright before cooperation 、 introduction 、 combination 、 Development

According to Tencent 2021 Annual financial report , By 2021 year , Tencent local market game revenue growth 6% RMB to RMB 1288 One hundred million yuan , The main source of income is 《 Glory of Kings 》、《 Call of duty Tour 》 And 《 The moon knife hand tour in the end of the world 》 Such games . among 《 Call of duty Tour 》 It is a cooperative R & D between Tencent and Activision Blizzard .

Tencent has long been 2013 In, he invested hundreds of millions of dollars in this American game developer ,2016 Still hold Activision Blizzard about 5% shares , But according to media reports , Tencent's current shareholding ratio is insufficient 1.18%. At the beginning of the year , Microsoft announced that it would 95 dollar （ A total of 687 Billion dollars ） The purchase price of Activision Blizzard , At present, the acquisition is still in progress .

Although Tencent failed to 「 wipe out 」 Kinetic vision , But in fact , Tencent's overseas layout in the game field , It has already unfolded slowly . Let's look at the achievements first ： tencent 2021 Annual financial report , Among the top ten Mobile Games ranked by the number of daily active accounts , There are five models developed and operated by Tencent . tencent 2021 International game revenue growth in 31% RMB to RMB 455 One hundred million yuan . Mainly 《PUBG Mobile》、《Valorant》、《 The wild turbulence. 》 And 《 Tribal conflict 》 Equal contribution .

in addition , According to the research data of Changjiang Securities ,《PUBG Mobile》 Contribute the largest overseas mobile game revenue to Tencent ,2021 Annual average daily income 810 Thousands of dollars , Ranked No. in global revenue 1 Shooting hand tour of ;《 Call of duty Tour 》 Issued by Activision Blizzard overseas , Tencent is divided into... According to a certain proportion of running water .《 Call of duty Tour 》 since 2019 year 10 Since its official launch in , Players around the world have paid more than 15 Billion dollars ,2021 Year on year growth in player fees 45%, Ranked No. 1 in the best-selling list of mobile games in the world 14 name , Is the number one in revenue 3 Shooting hand tour of .

《PUBG Mobile》 This developer, which contributes the largest overseas mobile game revenue to Tencent, is located in South Korea Krafton, The company 2021 Listed in China in .IPO front , Tencent is its second largest shareholder , Holding more than 10%. Tencent and Krafton Bond （ Or with 《 The Jedi survive 》 Bond ） On 2017 year , Tencent planned to acquire Krafton, After being rejected, Tencent immediately responded with 700 Bought blue hole at a price of 100 million won （ Later Krafton） 1.5％ Shares of , In order to get 《 The Jedi survive 》 Right to operate in China .

In the face of huge business opportunities , Tencent will not give up , In the second year , Tencent makes another move , Acquisition Krafton 8.5% Equity of , Become the second largest shareholder of the company . After that, Tencent's photon studio was in 《 The Jedi survive 》 On the basis of , Development 《 Game for Peace 》 and 《PUBG Mobile》 Two mobile games , This is exactly what is happening today 800 Million dollar games , data display ,2021 In the first half of , The above two games have brought about... To Tencent 15 Hundreds of millions of dollars in revenue .

except Krafton Besides the Activision Blizzard mentioned above , The overseas game companies invested by Tencent have exceeded 50 home . The following are some overseas game companies with representative products invested or acquired by Tencent .

If you want to take stock of the top ten global acquisitions , The Tencent consortium took 86 US $billion acquisition of Finnish game developers Supercell 84.3% The deeds of equity can be selected , And 「 At the top 」.

2016 In, Tencent group defeated Ali , Get it from Softbank Supercell 84.3% equity ,2019 In, Tencent bought shares held by other investors to Supercell Increase in holding , And turn it into a subsidiary . By the end of 2020 In, Tencent's effective shareholding ratio was 70%, but Supercell Keep the original team running .2021 In, it was reported that Tencent planned to increase its capital again Supercell.

It is reported that Supercell Is a Finnish mobile game developer , The mobile game industry 「 Blizzard Entertainment 」, Games launched include 《 Tribal conflict 》、《 The wild turbulence. 》、《 The royal war 》、《 Hay Day 》 etc. . data display , By 2020 year 7 month ,《 The royal war 》 Total revenue exceeded 30 Billion ;2014 year 1 month 1 Listed on 《 Tribal conflict 》 The total revenue is nearly 70 Billion dollars .

The dazzling performance has also brought direct revenue growth to Tencent ,2019 year , Tencent will Supercell Included in the consolidated financial statements ,2020 year , Tencent's online game revenue grew 36% to 1561 One hundred million yuan . Tencent will factor in the growth of online game business income in this year , Revenue growth of mobile games in domestic and overseas markets and Supercell Full year impact of the merger .

The above is under Tencent 《 The Jedi survive 》 and 《 Tribal conflict 》 The context of , Next let's look at 《 Hero alliance 》, In the introduction of this game, it says ： The first American company controlled by Tencent RiotGames Developed 3D Arena battle.net game .

Now, when you travel around the world by hand , It is somewhat out of date to mention online games , But in 10 Years ago , It is the online games that play the world for Tencent games , At that time, Tencent's investment and layout in the game industry , In fact, it is the same as now . in addition , stay 2021 year 10 month 《 League of heroes hand tour 》 It's also officially online .

As early as 2008 year ,《 Hero alliance 》 developers Riot Games Just get 800 Ten thousand dollar financing , Tencent participated in the investment and obtained 22.34% equity , Then Tencent got 《 Hero alliance 》 Agency in Chinese Mainland ;2011 Tencent in 2.31 US $100 million overweight , Holding shares after completion of the transaction 92.78%,2015 Tencent will Riot Games The remaining shares are pocketed , This completes the process of 《 Hero alliance 》 Developer's 100% Acquisition . It is reported that Riot Games The original founder and management team are still fully responsible for , Independent operation .

In addition , Tencent's representative game companies in overseas investment or M & A include 《 killer 2》、《 Riot police 3》 Developers Sumo Group;《 heaven 2： revolution 》、《LINE Travel tycoon 》 Developers Netmarble;《 The road to exile 》 Developers Grinding Gear Games as well as 《 Warhammer ： The last plague 2》 Developers Fatshark.

In fact, whether investing in domestic game companies or foreign game companies , Tencent has been laying out the game industry from a global perspective . Invest in domestic game companies to open global channels for them ; Invest in foreign game companies , It can introduce overseas high-quality game products , Can also bring high-quality games IP Mobile games , Realize the introduction of 、 combination 、 Develop an integrated process .

With the recurrence of domestic game version number , New games will be released one by one . But China's game industry has been developing for more than ten years , The permeability has reached a high level , In addition, at the policy level , National Press and publication administration 、 The Propaganda Department of the Central Committee of the Communist Party of China has issued a series of 「 Anti indulgence 」 measures , All make the Chinese game industry , User increment decreases 、 The usage time is shrinking and the growth rate of market scale is decreasing . Relevant data display ,2021 In, the scale of China's game market reached 2965 One hundred million yuan , Growth slowed to 6.4%, The number of users exceeds 6.6 Hundreds of millions of people , a 2020 Only growth in 0.2%.

The domestic market has shifted from increment to stock , But the global market is still vibrant , The big game manufacturers have long taken the game to sea as a strategic focus , In addition, virtual technology and metauniverse are also constantly stimulating more potential in the game industry . But above , It still seems to be the carnival of the head game company , Especially in recent years , Domestic byte beating 40 Million dollars to win Mu Tong game , Foreign Microsoft 600 More than 100 million dollars to acquire Activision Blizzard （ Have in hand ） …… It seems that all the good fruits should be attributed to the big companies .

thus , In the future, the competition and annexation of the game industry may become more and more intense , And in the fierce competition , Before 「 Make a game and sell it to Tencent 」 This sentence may have more and more suffixes , for instance ： Make a game and sell it to Tencent 、 byte 、B standing 、 Microsoft ……