How does the video Number import the public domain traffic to the private domain

The price of oil has gone up Drive to refuel and cry bitterly

the price of gold rises Consumers follow the trend of buying ？

In recent days, , As the international political situation changes , oil 、 Gold prices continue to rise . The old drivers complained about roast , While waiting in line to refuel before the oil price rises . And the rise of international gold prices , Domestic gold consumption is also rising . Whether it's an offline store or an online live studio .

According to CCTV financial report , I learned from several gold stores in Shanghai , Only in the last week , The price of gold jewelry has risen per gram 20 multivariate , Trading volume is also rising . The person in charge of the store also mentioned , Many customers buy up rather than down , Gold has been rising all the way since the year , The sales of gold products in the store also increased a lot .

On the other end of the phone , The live broadcast room of the video number selected by the celebrities , China's gold sales are also considerable .

In the official list at the beginning of the article , Celebrity outfit Yan Xuan is also listed .3 month 7 Japan -8 Japan , Hongrenzhuang cooperates with China Gold 2 Days of million subsidy special live broadcast .

Gold ornaments in the audience 2 Fold up 、 Gold bars are limited 、 Opal Bracelet 1 Yuan seckill 、 Order all kinds of gifts …… Attractive benefits , Naturally, it also attracts many users to buy .

Gold belongs to precious gold products , High customer price 、 Consumables 、 The repurchase cycle is long , Daily live broadcast may not be very suitable , However, the promotion of nodes can improve sales .

From the shop details of these two days , Only China Gold special 2 Estimated sales of live broadcast for days 7000+, It is estimated that sales will exceed 470 ten thousand .

△ Data details of Red Mansions store

Screenshot of the source ： Youwang data - Bind store details

On the list of strictly selected products of Red Mansions , You can see that there will be a small line of keyword display , And one of the benefits , You need to add customer service wechat to receive coupons . After adding customer service , You will also set the script of group guidance .

such , Import users into private domains through public domain traffic , Make it a brand asset that can be reused in the future .

From flow to stock , Brands pay more and more attention to global marketing , We should not only grasp the public domain traffic , We should also fully accumulate private domain traffic , And the video number under the wechat ecosystem , Private domain traffic is particularly important .

Especially this kind of commodity with high customer unit price , After booting the private domain, you can wake up in more scenes , Provide more sophisticated services , It can promote the purchase transformation .