The State Administration of market supervision took the initiative to supervise the 618 e-commerce promotion Festival: what are the criticisms of the e-commerce promotion Festival

6 month 8 Daily news , The State Administration of market supervision has issued a circular to the national Internet platform enterprises and local market supervision departments 《 About norms “6·18” Working tips for online promotion and business activities 》, Further standardize and do a good job “6·18” Centralized promotion on the Internet .

from 6 In the beginning ,618 The e-commerce war has begun , During this period, all major e-commerce platforms have been promoting crazily , Various 618 There are so many promotional advertisements . But now many consumers are sober , There are more and more ways to play the e-commerce promotion Festival , There are more and more fishy things behind it . Too complicated promotion routine , It makes ordinary consumers confused . The e-commerce promotion Festival has long changed its flavor .

First , There is a phenomenon of deceiving consumers , E-commerce promotion Festival has been cheating consumers , such as ： Shoddy goods 、 Prices rise first and then fall , These are common routines , Indeed, many consumers have been cheated , In the end, defending rights and complaining have no effect , I have to admit my bad luck . JD.COM 、 TaoBao 、 A lot of spelling , Three e-commerce platforms , During this period, you should supervise yourself , Strictly punish some illegal online stores .

then , How to supervise e-commerce promotion Festival , The benefits of online stores are directly linked to e-commerce platforms , Therefore, as a platform, there is not enough power to supervise its online stores , And the number of online stores is too large , Sometimes it's hard to avoid people fishing in troubled waters . Therefore, relevant departments should actively intervene during this period , It is found that some online stores have illegal operations , such as ： Clean up inventory with the help of e-commerce promotion Festival , And expired products . Not only should the online shop owner be held accountable , There are also responsibilities for inadequate supervision of e-commerce platforms .

Last , E-commerce promotion Festival should be treated rationally , I'm an ordinary consumer , Some goods will also be purchased during the e-commerce promotion Festival , But control yourself , Buy according to your own needs . And it is indeed a commodity that has been reduced in price , You can write down the price of the goods in advance , To prevent being cheated by bad shopkeepers .

E-commerce promotion Festival has been cutting leeks for several years , There are more and more choppers , In this age of consumerism , Young people should hold on , Control your desires , After all, money is earned by oneself , It wasn't the wind .

The e-commerce promotion festival was originally a win-win means of business promotion , Price reduction is to give consumers benefits , Businesses can also make small profits and sell more , Make a little money or promote your products , But now there are more and more routines , Most consumers are numb , No longer believe in e-commerce promotion Festival .

author ： stone IT visual angle