In the post epidemic era, "cloud live broadcast" saves "cloud cultural tourism"?

9 month 10 Japan , A school in Xianyou County, Putian City, Fujian Province found a positive patient during routine nucleic acid testing , In just seven days, the epidemic from Putian has spread to four cities , Putian 、 Xiamen 、 quanzhou 、 Infection cases were found in Zhangzhou , This is the first report of delta strain in China 4 Second mass communication .

2020 The year was the year of outbreak ,2021 The year is a year of repeated epidemics , Near the Mid Autumn Festival 、 Two National Day holidays , Many people have long planned to travel , The epidemic spread news wave after wave , Many plans are expected to run aground again .

Tourism is the hardest hit area , It's a foregone conclusion .2019 Total domestic tourism revenue in 6.5 Trillion yuan , An average day 178 One hundred million yuan . So affected by the COVID-19 , The cultural tourism industry has been shut down for one day , It has lost more than ten billion yuan .

If there's no epidemic ,《2020 Report on Residents' tourism consumption trend during the Spring Festival Golden Week 》 Have predicted ,2020 The Spring Festival should have 4.5 About 100 million people travel , The general rate of total consumption will break through 5200 One hundred million yuan .

Is live travel a good business ？

without doubt , Traditional tourism is the same as film and television 、 entertainment 、 The sports industry is also the hardest hit area of economic losses under the epidemic , It will also be one of the industries that are the latest to get back on track .

Like many industries , Traditional tourism will also move as much business as possible online , For a time, cloud tourism has become a hot word in the industry . Except virtual VR、 Beyond short video , The live broadcast platform that plays an important role is also a way for tourism to save itself .

Taobao live 「 Cloud Tourism 」, The National Museum of China 、 Gansu Provincial Museum 、 Suzhou Museum and other eight museums are brought into the live broadcasting room , Attract more than 1000 Ten thousand people gathered around ;

Potala Palace landing Taobao live broadcast , Start your first live broadcast trip , Staff walk into the forbidden Jinding area , Explain the process and protection of Jinding to the audience closely , In an hour's live broadcast , The total number of visitors reached 92 Thousands of people , More than half of the annual offline visitors to Potala Palace ;

In addition, the surrounding goods 、 The live broadcast of cultural and creative goods is also a way to realize traffic in the post epidemic era . Tickets in traditional tourism ecology 、 At the moment when conventional incomes such as guest rooms are blocked , Peripheral goods 、 The sales revenue of cultural and creative goods has become the lifesaving herb of the scenic spot .

As the cyclical dividend in the live broadcast market subsided after the epidemic , Many people always have a question , Will it be a good business after the live broadcast of tourism ？

The tide of speculation has faded , The dividends of investment will really show .

Data display of flying pig platform ,2021 In the second quarter of, the number of viewing users of merchant live broadcast increased by nearly... Compared with the first quarter 200%; Businesses that regularly broadcast live on the platform are about 20% Keep broadcasting at least once a week , From the second quarter of this year , More and more businesses are opening “ Day broadcast ” Pattern .

It's not hard to see. , Even after the outbreak ends , The live bonus will not disappear in the short term , How to ensure that the live broadcast is not blocked at this time 、 No delay 、 The richer functions of the live broadcasting room should be considered .

How to realize Tencent cloud live broadcast technology ？

Live video application scenarios range from video entertainment in the pan Internet industry 、 E-commerce shopping, etc , To online education 、 tourism 、 Radio and television media 、 And other traditional industries .

There is a huge market space for live video , In order to attract more users , This requires live broadcast manufacturers to refine live broadcast content 、 Live broadcast scene enrichment 、 Innovative marketing model , The realization of these effects requires the support of professional live broadcasting technology .

Tencent cloud live CSS Provide extreme speed 、 Stable 、 Professional cloud live broadcast processing services , According to different live broadcast scenarios , Cloud live broadcasting provides standard live broadcasting 、 Slow broadcast 、 There are three services for live broadcasting , For large-scale real-time viewing 、 High concurrency streaming recording 、 Ultra low delay live broadcast scenario , Cooperate with mobile live broadcast SDK, Provide one-stop audio and video live broadcasting solution .

1、 Ability to diversify

Cloud live broadcasting is based on Tencent cloud's years of audio and video capabilities , Support ultra low latency 、 Super high quality 、 The demand for live broadcast with large concurrent traffic , Meet the diversified live broadcast needs of customers .

2、 Scene custom

For high concurrency playback 、 High concurrent streaming 、 Different live broadcast customization schemes are provided for different live broadcast scenarios such as ultra-low delay , More suitable for the use scene , The product is more cost-effective .

3、AI Artificial intelligence

With Tencent cloud video AI The recognition technology of , Effectively recognize live audio and video , So as to realize the identification of inappropriate content 、 Voice subtitles 、 High speed HD transcoding and other functions .

4、 Data analysis

Real time statistics of live broadcast traffic consumption 、 request 、 Concurrency and other data , Control the flow quality 、 Locate the playback problem , Provide detailed statistical results , Help users expand their business quickly .

5、 Infrastructure with global coverage

Tencent cloud live broadcast platform resource coverage 50+ Countries and regions , Have 1100+ Domestic acceleration nodes ,200+ Overseas nodes , Total node bandwidth 100T.

In addition, in order to meet the operation and maintenance needs , Tencent cloud also adopts a variety of live broadcast encryption technologies , Put an end to illegal broadcasting , Through more professional digital rights management solutions DRM Ensure the security of live video .