The influence of SEO age and the length of external chain retention

Doing it SEO In the process of , We always have no way to break away from the topic of external chain , In particular, it ranks with our keywords , Have a direct relationship , generally , We all hope that an external chain will be stable for a long time , And most of the time .

But because of each SEO personnel , We all hope that we can continue to study relevant issues in depth , There will be such a topic , The duration of the external chain is right SEO The problem of the impact of , And we all know that every product , There will be a product life cycle , And whether the outer chain will be like this , This will become every SEO People's biggest question .

that ,SEO Age , What are the effects of the length of the external chain ？

According to the previous experience of external chain optimization , We will elaborate through the following ：

1、 Outer chain period

We often hear such a saying ： That is, the longer the outer chain survives , its SEO The higher the value page , But we think this sentence has always been debatable .

In theory ： The higher the stability of an outer chain, the higher its value will be , This is an indisputable fact , After all, being is better than not .

But we do not think of an outer chain SEO value , As time goes on , And constantly improve , contrary , It is influenced by many factors , Sometimes it can grow , And sometimes it may fall .

2、 Outer chain style

For the external chain , We know that a website is in the process of long-term operation , There are always problems , such as ： The problem of website revision , And in the process , It may affect the form of the chain outside the page .

such as ： Link from anchor text , Become no outer chain , And from hyperlinks to plain text outside the chain .

that , If your external links , Such a change has taken place , We can make it clear that , Its link weight will change quietly .

generally , This is a dynamic change , There is nothing we can do to control .

3、 Outside the chain content

For a large number SEO Expert discussion , The content is in the outer chain life cycle , We think it is the most important factor , generally , The content relevance of this external chain , For the link itself website , If it has a positive impact , We think , The longer the outer chain exists , its SEO The greater the effect , And the higher the influence on the target website .

Here is a very simple example , such as ： A hot event , Its heat has a long period , such as ： A video of a star's wedding ceremony .

According to our daily operation experience , Such content , There is often a long period of heat , And if your outer chain exists in such content , actually , You will get very long link weight transfer .

4、 Outer chain function

If your external links , In a long cycle , Due to the change of website style , The obsolescence of the content , The page itself loses the need of search engines , that , Such page links , Even if the survival time is long .

Its role is also gradually decreasing , Without any SEO Value can be said .

summary ： The survival time of the outer chain , It doesn't affect SEO The core factor of the role , And the above , For reference only ！

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