Annual special analysis of China Mobile Banking in 2022

Analysis of Yi Guan ： Mobile Banking APP As the main position of retail banking service and operation , It is the most important platform for banks . The core competitive elements of mobile banking include the ability to obtain and live customers 、 Service Ecology 、 User experience 、 Brand influence 、 Operation capacity, etc , Banks are actively laying out around these elements , Enhance the competitiveness of mobile banking .

This year's analysis on Mobile Banking APP Customer acquisition mode and user volume 、 Promotion strategy and active user scale 、 Innovation and upgrading of financial services 、 Non financial scenario layout 、 Intelligent service system, etc ; For mobile banking APP Commonly used function services and old version for experience evaluation ; And for typical mobile banking APP Development strategy of 、 Innovation model 、 Intelligent 、 Analysis and interpretation of the practice of personalization .

Analysts say , Mobile Banking APP As the main operation position , It is increasingly close to the development strategy and business of retail banks . Intelligent 、 Personalized recommendation and service ability 、 The ultimate user experience helps to build the differentiated competitiveness of mobile banking . Mobile banking will also increase ESG Innovation of relevant personal financial products , Help promote sustainable competitiveness .

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Total report 47 page PPT

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