How to solve the problem of low applet utilization

　　 The applet does not need to be installed 、 The light application feature of "use and go" makes the threshold of drainage and customer acquisition lower , meanwhile , This feature is also easy to cause users not to open it again or even forget it after using it . So what can small program vendors do to solve the problem of low application rate of small programs ？ Let the advantages of small programs from “ Instant access ” to turn to “ Come on, come on ”？ Let's have a look with Xiaomu .
　　
　　1、 Optimize product positioning
　　
　　 Every small program should be well positioned at the development stage 、 market positioning 、 User positioning analysis , Of course , It is not too late to start the analysis if it has been launched . Different products and services have their own industry characteristics , Just mastering the characteristics of the industry can not meet the new retail marketing model , Businesses should analyze and understand the different differences and consumption tendencies of the target user groups , Put in products for users and different markets , Enhance the market competitiveness of products , Make the product the core advantage of the applet .
　　
　　2、 Improve user experience
　　
　　 It can be seen from the design principles of small programs , The advantage of small program is small and beautiful , Whether it is page layout design or function operation steps , Be concise and generous , Don't go into too much detail , Let users complete the whole use experience with the shortest path , Enhance user experience , It is easier to complete customer retention and repurchase .
　　
　　3、 Make good use of marketing to retain customers
　　
　　 Businesses want to get more sales , Gain more profits ; Users want to get the goods they want at a favorable price , Reduce purchase costs . This seems contradictory , Especially under the previous traditional marketing mode , Even if the merchant invests in the promotion cost , The passenger flow and transformation are also very limited . However, the emergence of wechat apps has brought a new strong social marketing model , This contradiction becomes solvable . Businesses can flexibly use various marketing functions of the applet to “ Expand customers ” and “ Stay ”, For example, special offers 、 Fight for a second 、 distribution 、 Live broadcast and other marketing can effectively tap their own user groups , Help businesses to complete the accumulation and retention of users . Only by doing a good job in each step of marketing operation can small programs bring more users to businesses , You can even build your own “ Private traffic ”.
　　
　　 The above is how to solve the low utilization of small programs , You can do a good job of research and Analysis on the actual problems encountered in your own operation , Then adjust the operation plan . Businesses should not only make good use of the light application advantages of small programs , We should also consider solving problems from the perspective of customers , Make users satisfied , In this way, users are more likely to stay in the applet , The transformation effect will be more ideal .