Experience Sharing | Tips for Writing Easy-to-Use Online Product Manuals

In the process of product promotion, product manuals play a very important role.The sales representatives of many companies will carry a product manual, which plays a vital role in the company's image promotion and marketing.Companies are also paying increasing attention to the production of production manuals.Moreover, due to the rise of Internet marketing, traditional corporate product brochures have fallen out of favor, so online product brochures have become the "new darling" of companies.

So how do you write an easy-to-use online product guide?Also please watch the officers continue to look down.

Product manual compilation points

First, we need to understand the two core keywords of "simple" and "efficient".The product manual itself is only there to help readers better understand and use the product, if it is so complicated that it takes a lot of effort and time, then it is meaningless.

Second, it is necessary to clarify the goals of this manual and what the needs of the objects are. The focus of each different goal will be very different.

Third, clarify the purpose of the product manual.Is it for promotion or use guidance.General brochures are more general and more valuable.User guide, there are more operation guides.

Fourth, select the manual in the form of text, video, etc. suitable for this product.When selecting, consider the style, cost and user usage of the product (video has higher requirements on the network).

Fifth, plan the overall structure of the user manual, which generally includes: product background (as simple as possible), function description, core function logic flow (non-task flow), common problems, etc.

Basic principles of production manuals

1. A product manual is a market document that should combine marketing strategies with users' information requirements.

2. Combine with the marketing strategy to highlight the advantages of the product.

3. Combined with the customer's information needs, fully reflect the product information.Users are constantly asking questions and wanting to know something that needs to be included.

4. Conduct a comprehensive introduction to competitors through surveys.

General production procedures for product manuals

1. Collect, read, organize, categorize, and decide what products and services are available

2. Determine the key elements of the product, the content framework, and explain the logic

3. Get in touch with the heads of various departments to collect data, pictures, videos, etc.

4. Refine product features and write copy for related content sections: specify product functions, features and advantages, service objects, service scope, service fees, purchase and operation procedures, and use effects (successful cases)

5. Determine the style for the product manual, make or select appropriate molds

6. Improve the presentation details of each content section, verify, and output the results (electronic version/paperQuality Edition)

How can I make a beautiful, easy-to-read product manual?

1. Hierarchical information structure, gradually clear, easy for readers to read;

2. Instant and convenient reading and writing ability to ensure that users are in anyTime and place can be easily read;

3. Concise and beautiful pictures, improve the user's reading experience;

4. Quick response search, which can shorten the time users spend searching for problems.

How to compile product manuals

Make an online product manual so that users can have a good first impression of the product, which is a kind ofvery effective way.

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