At the end of last year , The frequent thunder of real estate enterprises finally makes the real estate industry that originally felt a trace of coolness , Directly into the cold winter . How much real estate investment will decline in the future has become an important issue for investors . In the age of big data , With the help of BI Tools , On the basis of a comprehensive measurement of real estate inventory , Forecast the change range of real estate investment with forward-looking indicators .
Smartbi The one-stop analysis platform provides enterprise level services for business personnel Data analysis tools , Meet the needs of users in enterprise level reports 、 Data visualization analysis 、 Self service data extraction and analysis 、 Data mining modeling 、AI Big data analysis needs such as intelligent analysis , It has strong applicability .
Let's take a case , have a look Smartbi How to help the Group Investment Department Real estate investment analysis Of .
1. Investment analysis
When conducting investment analysis , First, we need to clarify the purpose of the analysis , Start to analyze the current group's heavy assets , Light assets, etc , To ensure that the investment direction matches the group's business positioning . For example, the business goal of the group is high profit , Then you can take more projects with heavy assets , If the group's business goal is high turnover , Then you can add some asset light projects . At the same time, through the marketing situation last year , Or payment collection , To set investment goals for this year , Make sure cash flow is safe , Achieve better investment decisions of the group .
In this process , We also need to grasp the key points for data analysis . for example , From the perspective of the investment function of the headquarters , Focus on the land area of the group 、 Land reserves 、 Land security coefficient 、 Land investment intensity , Analysis of new heavy assets in the current year , Analysis of new light assets in the current year , Goods to land ratio （ Proportion of project quantity ）, Return period （ Proportion of classification number ）, Each area IRR , Net profit margin analysis , Value analysis, etc .
2. Project monitoring Kanban
Smartbi It can also generate project monitoring Kanban through setting , Provide a data support platform for the management . Project level business data goes directly to the management , Leaders can monitor the operation status of the project , Understand project costs 、 Core indicators such as cash flow , Realize the dynamic operation and management of the project , Targeted adjustment of project trading plan .
Key analysis ： signing 、 subscription 、 Monthly completion of payment collection , Project basic information display 、 Completion rate of project nodes 、 Project value monitoring 、 Project key indicators monitoring （ Return period 、IRR、 Net profit margin 、 Land acquisition to opening cycle 、 Period from land acquisition to construction permit, etc ）、 Project milestone node alert （ Reply to the project plot 、 starts 、 The demonstration area is open 、 The opening quotation 、 Cash flow back to positive node alert ）、 Analysis of project inventory business type 、 Project cost monitoring .
3、 Engineering analysis
object-oriented ： Headquarters engineering function
Analysis purpose ： Reach the project node 、 Safety score and other data To ensure the progress of the project 、 Security 、 Quality, etc .
Key analysis ： Analyze the node achievement rate of regions and projects from the perspective of headquarters engineering function 、 Visa rate 、 Repair closing rate 、 Planning 、 Overdue situation 、 Check the output rate by household 、 Repair closing rate, etc .
in addition , stay Smartbi There is also business analysis on the official website 、 Operational analysis 、 Marketing analysis and other topics , If you are interested, you can click the official website to view the details .
