How to do Taobao live broadcast and how to do the anchor to drain and sell products

Now more and more people are doing Taobao live , The competition is growing , So the next test is the ability of all anchors . better , Can accumulate more fans , There are also many people watching live broadcast online , In this case, Taobao will definitely give priority to buyers , Because Taobao hopes that Taobao live broadcast will bring more customers to the platform .
So what exactly should Taobao live do ？
1、 Familiar with the product , Express attributes in concise language
Because the main purpose of Taobao live broadcast is to help sellers sell goods , So when working with sellers , Let them provide information such as the specific attributes of the product , I have to get familiar with it , Do your homework well , With simplification 、 Expressed in catchy language , Leave an impression on buyers and users .
2、 The main picture of the product should be attractive
Now is also a visual marketing era , Can the products you promote attract the attention of buyers , The key depends on the main figure . So before the live broadcast, let the seller optimize the main map , It's easy for fans to pay attention to and find during live broadcast .
3、 Introduce products in combination with usage scenarios
When introducing products , It also requires skill , Try to reflect the functions of the product through the actual use scenarios , Let buyers know more about the use of products .
4、 There should be many forms of live broadcast
During Taobao live broadcast , You can't just introduce products to fans , It's easy to lose fans . There are many ways to interact with fans , For example, answering fans' questions 、 Give coupons or red envelopes 、 Introduce the experience related to the product , Improve the stickiness of fans , To promote the transformation of products .
5、 Add auxiliary props to improve your professionalism
It's best to add some auxiliary props during the live broadcast , This will not only enhance the image and professionalism of the anchor , You can also add live content information .
6、 Make full use of other third-party platforms to promote
The last point is also essential , Is to make good use of other third-party social platforms . Third party social platforms can spread resources well , You can send live broadcast information to Weibo 、 Occasionally send some short videos , This will expand their own promotion channels .