After Europe, it entered Japan and South Korea again, and the globalization of Pico consumer VR accelerated

With the inclusion of bytes ,Pico The process of globalization is quite rapid .4 In January, we reported Pico Consumption level VR（ Overseas sale is Pico Neo 3 Link, At home Pico Neo 3 Pro） Sea , First, the news of entering Europe , Let's see bytes AR/VR The ambition of globalization , The key point is to attract overseas developers Pico First episode .

Now , Carrying the heavy responsibility of attracting developers Pico Neo 3 Link, March into Japan again 、 Korean market , Recently, it has been sold through multiple channels in both countries .

Pico Neo 3 Link

Next , From entering Japan and South Korea and overseas layout , Domestic layout and other aspects are briefly introduced .

March into Japan and South Korea , And Quest 2 At the same price

actually ,4 Month's article 《Pico Consumption level VR Sea , First battle in the European market 》 Just mentioned , Except for the European market ,Pico Also planning to “ test plan ” Push to the day 、 Korean market .

Obviously , Overseas VR Potential users are suffering Quest 2 Baptism ,Pico As a new player, you naturally need to keep a low profile , At that time, an announcement named ”beta program” Test plan for . Players need to ask Pico Provide feedback on the use experience of each scenario , The advantage is to buy the next generation products to provide 6.5 discount .

According to the current day 、 The selling price in South Korea , I found a situation that I didn't explain last time ： That's it Pico Neo 3 Link The overseas selling price is similar to Quest 2 flat . among , South Korea Pico The price is a little higher .

Be careful , Here we compare Quest 2 Of 256GB edition , Now, Pico Neo 3 Link Only 256GB A storage version is optional . Need to know , The same specification in China Pico Neo 3 Pro want 5699 RMB , The price difference is quite large .

The reason is also simple ：

• 1, There are more powerful overseas Quest 2 Pushing the whole VR The development of ecology , Whether it's hardware experience 、 The content layout should be more advanced ;
• 2,Pico As a new player, his posture must be lowered , Pass the same specification 、 Equal pricing ,“ As far as possible ” To attract more potential consumers , Although knowing Quest 2 More attractive to consumers ;
• 3, Because at present Pico The high-quality content of the platform is basically imported from overseas , That is to say, high quality VR Developers are basically overseas . How much retail this operation can sell is not the core , The core is to hope that developers pay attention to Pico platform , Attract developers Pico Synchronous starting VR works , So as to eliminate the immature “ Paid introduction ” Pattern . Increase the proportion of starters , It can also enable consumers to play overseas high-quality masterpieces earlier .

Pico Neo 3 Link Korean channel

Pico Neo 3 Link Japanese channel

The logic of increasing the starting proportion is actually very simple , Although there are many excellent VR works , But in the future, there will undoubtedly be more and more excellent works , The existing high-quality content is in the past , such as Beat Saber By Meta It is impossible to be introduced into Pico, So right. Pico In general, we need to pay attention to the new high-quality content behind , Try to let these developers come Pico First episode , The timeline lengthens , The accumulation of ecological layout is like this .

Similar to its logic is , Vehicle media 《 Car home 》 At the beginning of its establishment, the increment of users was slow , At that time, the number of users of other similar media was very high , New players can hardly shake their position . But with the main focus on new 、 The discussion of popular models is mainly , Since the situation of existing models cannot be changed , For this reason, autohome decided to publish articles on new models in the future as soon as possible , Users who want to know about new cars are bound to come here , Over time, the user group gradually grows .

Diversified domestic layout

Pico Neo 3 The series has been released for more than a year ,Pico The company has changed a lot , These are the past VR Startups are difficult to promote , What pleases us more is domestic VR The ecological layout is gradually changing .

The giant has entered , It has changed the situation of domestic start-ups in the past , And will play an absolutely pulling role . Focus on globalization , Drive from resources 、 personnel training , To ecological construction , Have a clear route .

The domestic market ,Pico Basically, the layout is based on byte resources , There was basically no news in the first six months of the acquisition ,Pico Neo 3 Software updates are also extremely slow , And then began to launch TV variety shows 《 Trump to trump 》, Expand user pairs VR The cognitive .

On the whole ,Pico The layout in China is divided into the following parts ：

• 1, By continuing to expand the introduction of game content , Continue to promote the enthusiasm of game fans , This is also the first batch of core users ;
• 2, Expand general content , Such as film and television , Introduction 《Pico video 》App, The comprehensive experience is more official than ever App, Promote film and television content through resources below watermelon video （3D Large scale rekindling plan ）, Sports broadcast （ United with Tiktok to promote the Bundesliga VR live broadcast ）;
• 3, Actively expand non game user groups , Such as Star Entertainment , Introduction Live VR show , Have united ： Wang Xi 、 Zheng Jun 、 Wang Feng launched “VR The concert ” Experience , The goal is obvious , Drive the demand of non game users , For example, women , Because many girls bought Pico And then you'll find , If it can only be used to play games, there is a great probability of getting gray ;
• 4, Expand social ecology , This part is still being deployed , At this stage Pico Home/ Multiplayer cinema （ The two positioning parts overlap ） Mainly . As for the benchmarking, it's hard to say , At home VR So far, there is no clear direction for how to play social networking , Walk and watch, or . actually , Last year, the meta universe was hot （ Except for the garbage that rubs the heat blindly ）, Basically, they covet social startups , At home “ social contact ” It's been quiet for a long time , Whether it's Entrepreneurs 、 Investment institutions look at opportunities .

The first three items are basically making up , Make up for the current domestic VR The embarrassment of insufficient content , And the fourth point is social, which byte has been doing , Fly chat 、 Multi flash and so on , The project seems to have never stopped , And in the AR/VR The direction is a new attempt .

Of course , last year Pico Neo 3 Gesture tracking function mentioned in the press conference , Still not online , Obviously, this is not the current stage Pico Neo 3 The primary goal of .

From the most basic product experience ,Pico There are still many things to be done , The basic product optimization still needs to be improved . Look at it this way , I don't even expect Neo 4, More looking forward to one “ Change the algorithm ” Of Neo 3.

Now? ,Pico Has been pushed forward , It's strange that you don't have to worry about slippery roads , And there are no stumbling blocks , So far, no large company in China has jumped out to benchmark Pico, Gave byte a very free development bonus period , So next, if you see Pico Play some more “ New pattern ” And don't be surprised .