SMS marketing is the key to retain customers

With the promotion of smart phones , SMS has been almost replaced by other chat tools , With WeChat 、QQ Wait for a chat APP The horizontal line of , We seldom use the function of SMS in our life . However, this does not mean that the function of SMS has declined , It seems to be a marketing weapon that enterprises should grasp .

In the digital world we are now in , Mobile marketing channels are sprouting around us . You should know that there are nearly 50 100 million mobile users , For marketers , Is an extremely valuable resource . Some people try to establish themselves in these new channels , But many people have succeeded in using SMS marketing .

according to an uncompleted statistic , On average, mobile users spend about... Per month on mobile devices 87 Hours , exceed 95％ Your message will be 2 Read in minutes . This also means that it is effective for enterprises to increase customer retention through SMS marketing .

SMS service marketing stands out

SMS service marketing , also called SMS marketing , It is a kind of behavior that sends marketing information to potential and existing customers through SMS . Just like email marketing ,SMS The purpose of marketing is usually to sell 、 Cultivate or build loyalty .

Strategically ,SMS It's a kind of “ have ” Marketing channels , in other words , The sender fully controls the number and distribution list , And enterprises can send one-to-one or one to many messages according to their goals . Messages can be sent as one-time activities , Or send it automatically as part of drip irrigation marketing .

Imagine , Your company's marketing communication reached... Within five minutes after sending 98% Reading rate of —— Without the need for an online connection , This is what SMS can do for you .

SMS Marketing can provide almost perfect user stickiness anytime, anywhere , This is because consumers are more active than ever —— The average number of times people pick up their mobile phones every day is 58 Time .

British cider brand BULMERS Send marketing messages to users , Among them 50% Of consumers click on the link , The overall conversion rate reached 75%.

Compared with other marketing methods , SMS marketing can bring greater conversion rate and higher sales and revenue .

1、 Higher opening rate

Gartner The data of shows that the average opening rate of SMS is 98％, The average open rate of e-mail is 20％ about , More reading opportunities mean more transformation potential .

2、 Lower marketing costs

SMS The total cost of marketing depends on how many messages you send and the product provider you use . however , The average price of thousands of text messages is usually very low , Every consumer can be reached for a few cents , It's quite cost-effective .

3、 A wider audience

With the popularity of smart phones , The utilization rate of mobile devices has increased in a large area , This is very important for enterprises to invest in SMS marketing .SMS Messages can be easily implemented , Because they are designed to be read first on a mobile screen , And it radiates to people of all ages and backgrounds , The audience is extremely broad .

How to use SMS marketing to improve transformation ？

The epidemic has made businesses more aware of the importance of online marketing , The traditional short message function is in such a special period of time , How to give full play to its unique customer touch function and effect , Provide strong support for marketing work ？

01

Content

Content is always the focus of marketing , Focus on content marketing strategies , Let customers get more valuable information , So as to help them find their needs .

In the content development process , The most critical is the service care strategy , Service care is an important emotional contact , And emotional communication is also a very effective way to prevent loss of flow .

02

Personalized marketing

The unique layout can also brighten the eyes of users , If you can highlight your own brand style , Personalizing messages will bring people a different experience .

03

Use SMS Marketing tools

In the process of sending text messages , When will it be sent ？ Can you guarantee that tens of thousands of customers can receive ？ These need the support of marketing tools . SMS service can make businesses send messages more conveniently and effectively , Visual data management can also help manage list compliance , Know who opens or responds and schedules messages .

Touch global SMS SMS

Tencent SMS SMS Is a fast and stable 、 Simple and easy to use 、 Touch global SMS service , It can help enterprise users to quickly and flexibly access high-quality text messaging services at home and abroad , The scope of service covers 200+ Country / region .

Whether it's birthday wishes 、 Holiday greetings 、 Invitation to the event , Or the new product goes online 、 Discount information , Can be easily reached .

1、 Fast and steady

The arrival rate of domestic SMS is as high as 99%（ Wrong number 、 Except for empty number or not in the service area ）; Ultra low delay ,90% The above SMS 10 Touch in seconds .

2、 Easy access

tencent SMS Support HTTPS、CMPP、SMPP Standard agreement , Flexible in multiple languages SDK, The fastest 10 Minutes to connect ,1 Hours online .

3、 Intelligent scheduling

Domestic triple play 100% Cover , Real time monitoring and automatic switching ; It also supports large capacity , High concurrency processing , Ensure that SMS is sent at high speed .

4、 Template personalization

The SMS template refers to the specific text content of the SMS sent , You can realize personalized customization through the parameters of the template , Achieve positioning and brand strengthening .

5、 Statistical report

Tencent SMS SMS It supports multi-dimensional view of SMS sending details , Including SMS sending volume 、 Send success rate 、 Send failure details 、 Send records, etc .