Does the network disk also roll inside?

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After going through 2016 After the crackdown in , Many enterprises may directly shut down the entire network disk business , Or just turn off the personal network disk service . Reshuffle of network disk industry , It was “ Hundred regiments war ” The personal network disk market is gradually moving towards concentration , Baidu network disk has been formed “ How strong shearing section.at ” pattern .

Behind this round of knockout matches are various reasons , First, the high operating cost is not equal to the realized income of the platform , Personal network disk platform basically belongs to “ Lost money ”, Some enterprises can only resolutely choose to give up ; Second, the platform technology or service lags behind others , Lack of strength in attracting and retaining users in the later stage , Helpless to be overtaken .

And the personal network disk platform left behind in order to consolidate their position , Is constantly innovating technology , Upgrade platform development strategy , Try using more sensitive 、 Solve relevant problems in a more humanized way .

Throughout the growth process of personal network disk , Upgrade from a simple storage and transmission tool to an intelligent platform 、 Personal cloud service operating platform , Personal network disk seems to have entered a state of endless involution ......

Transform into an intelligent platform

With the advent of the age of intelligence , Each terminal platform is becoming more and more intelligent , This also puts forward higher requirements for the convenience and intelligence of other interconnected platforms or applications . In order to be able to quickly connect with all kinds of intelligent times , Operators have to upgrade their mobile applications to intelligent platforms , Personal network disk application is no exception .

From content management 、 Data security and intelligent terminal interconnection , You can see that , Personal network disk enterprises in order to play “ Intelligent platform ” A lot of work has been done on the label .

In terms of content management . Personal network disk is based on image 、 Speech recognition and data analysis AI Technology to intelligently classify user content resources , It also automatically backs up the user's mobile terminal resources . what's more , Users can also actively search on the platform 、 Editing and other operations .

besides , In terms of content review , The platform uses intelligent technology instead of manual , Liberate human resources and improve content review efficiency . At present, baidu online disk on the market 、 Tencent micro cloud and other personal network disk platforms have built-in such intelligent functions .

In terms of the connection of the terminal platform . Today's network disk is no longer satisfied with being a simple file transfer or storage tool , To be precise , The ambition of personal network disk enterprises is to become a personal cloud service platform . Personal network disk has gradually become an important link between terminals and the cloud , And a major path for individual or home terminal data to quickly enter the cloud .

The interconnection between the personal network disk and the terminal has already started , The coverage of terminal resources connected by major mainstream platforms is becoming more and more extensive . among , Including on-board equipment 、 Smart appliances 、 Mobile devices and other terminal platforms with screens , You can connect your personal network disk and share platform resources .

In terms of data security . In order to prevent data leakage , Network disk enterprises pay special attention to the protection of users' privacy , The personal network disk platforms on the market all use data intelligent desensitization 、 Multiple permission settings and other technologies for data maintenance .

Up to now , Personal network disk is familiar with the integration of intelligent technology , The intelligent level of the platform has also been improved , Because of this , The personal network disk can be intelligentized through the product functions of the platform , Change the stereotype that the traditional network disk is only a storage tool .

in addition , Personal network disk is still expanding a broader application scenario , Upgrade user experience , Let it reflect more in the era of intelligence “ Personal cloud ” The value of .

Advanced personal cloud services

After the big shuffle, the personal network disk was once depressed , The personal cloud service in the network disk industry has entered a slow development stage . In recent years, under the influence of the epidemic , The public for online education 、 Cooperative Office 、 The demand for many online applications such as Internet medicine is soaring , Personal cloud services have been rushed into the air .

meanwhile , The personal cloud service in the network disk industry has gradually recovered its vitality , Many network disk industries turn to pay attention to the upgrading of platform services .

One side , structure “ Cloud Ecology ”. Major mainstream network disks are incorporated into various third-party applications based on cloud storage services , Integrate content resources , Create a functional composite platform , Build your own “ Cloud Ecology ” System . Today, , The scenarios expanded by personal network disk include office 、 education 、 Medical care 、 Picture editing and many other fields .

According to public data , So far , And Caiyun have been introduced 120 Multiple content providers , total 6000 Multiple sets of content , And set the “ Cloud classroom ”、“ Cartoon tribe ” And so on . Baidu net disk and impression notes 、 Jinshan document 、 Cooperation with Meitu XiuXiu and other platforms .

so , The head personal network disk enterprises are doing a lot of open platforms , Take the lead in introducing multiple types of external high-quality resources , Constantly upgrade the integrated development of cloud ecology .

On the other hand , Turn on “ Undifferentiated rate ” Time . At first, it is directly related to foreign countries “ Paid members use ” The difference in the development path of the network disk is , Most of the domestic network disks are developed first “ Free use ” After the horse race and enclosure , Then speed limit or space limit forces users to pay .

Even though this model has been criticized by users for a long time , But it has also been accompanied by the growth of the personal network disk industry for a long time , And on 2021 year 11 month 17 Japan , Baidu SkyDrive 、 Tencent micro cloud 、 And Caiyun 、 Alicloud disk, etc 8 An online disk enterprise , Take the lead in signing “ Self regulatory Convention ” Commitment launch “ Undifferentiated rate ” product , It means the of personal network disk “ The speed limit ” The time will come to an end .

The specific term , Build diversified scenes 、 Cancel “ The speed limit ”, These are all efforts made by the personal network disk to improve the user experience . But from a more macroscopic point of view , All kinds of actions taken by personal online disk enterprises at present show that upgrading platform services is the development focus of the industry in the next stage . Predictably enough , Platform services between personal network disk industries 、 The duel of user experience will become more and more intense .

“ To survive ” Involution power

Transform into an intelligent platform 、 Upgrade personal cloud services , Every step of personal network disk seems to be actively following the trend , Keep rolling in , But from its internal difficulties and external pressure , Today's personal network disk enterprise development is more like its “ To survive ” Behind the scenes .

First , There are serious internal abuses . The first is the tired realization mode , Personal network disk relies on platform members to pay for revenue , But speed up 、 The main realization methods such as space expansion are not attractive for users to pay . in addition , Internet disk space 、 personnel 、 R & D and other operating costs remain high , Revenue and cost are gradually staggering , The realization dilemma is becoming increasingly prominent .

at present , Even Baidu net disk, which is frequently reported to be split and listed, has not yet achieved profits , The reason for this is inseparable from the existing realization mode . The giants are like this , It is conceivable that other small-scale personal online disk platforms . In such a dilemma , Personal network disks are in urgent need of new application scenarios , Explore another realization mode , Get rid of the present way of living ,

Second, the problem of resource copyright . After the renovation of the network disk industry , The overall operation returns to rationality , Ignore copyright 、 The phenomenon that content is freely shared and stored no longer exists .

meanwhile , This also means that the network disk needs to be re copyrighted “ Tightening hoop ”, Platform content resources are reduced , The loss of users is inevitable . In this context , Personal network disk selects open platform , Hosting third-party applications is a wise move .

secondly , The personal cloud service track continues to pour into powerful players . The cloud service market is heating up , Personal network disk is one of the branches , Favored by capital . It is reported that ,2020 year , Thunderbolt Android 7.0 The cloud disk function is officially launched in ;2021 year , Alibaba cloud disk officially opened for public beta , More and more players are running into the online disc circuit .

The major network giants have joined the game , The competitive atmosphere in the industry is becoming more and more tense . Especially the arrival of Alibaba with strong cloud computing capabilities , Let Baidu, which has been entrenched on the track for a long time 、 tencent 、 And Caiyun and other old players have to tighten their nerves , Accelerate the evolution of platform functions and services , Consolidate one's position .

in general , Under internal and external pressure , Personal network disk will usher in a new round of “ Superior bad discard ”. Each network disk platform in order to keep their position , Only by constantly optimizing your own platform , Alleviate internal problems , Enhance the ability to resist risks .

After the inner roll , Who decides ？

The current personal network disk market has fresh blood input , Become active , The fighting consciousness of each network disk platform is activated . Predictably enough , The phenomenon of involution in the personal network disk industry will continue . Whether the personal network disk pattern is refreshed after the internal roll ？ The answer to this question may be from the strength analysis of the major online disk enterprises now .

at present , There are Internet enterprises in the personal network disk industry 、 Two main bodies of mobile communication operators .

In the user experience , Originally, when playing speed service differentiation on personal network disk , Communication operators can rely on their unique advantages in mobile network speed , Show your core competitiveness in the rate of user usage scenarios . But after entering the age of undifferentiated rates , The user rate experience is leveled . Internet enterprises and operators are on the same track in terms of the usage rate of network disk users .

On the scene construction , Internet enterprises have a greater say in intelligent technology , It has excellent technical strength for the construction of most intelligent scenes . Of course , Operators have inherent bandwidth resources behind them , So the scene construction is not inferior .

In terms of basic service capability , The cloud service capability of Internet enterprises is relatively top-notch , Blessed completion “ Personal cloud ”, In this respect , Operators are relatively weak .

in summary , Communication operators in the user experience 、 The strength of scene construction is also strong , But in the personal network disk, it gradually moves towards “ Everyone has a cloud ” In the trend of , Have a steady “ The cloud service ” Ability players are more likely to win . Obvious , Various Internet enterprises are more likely to become the “ The son of the chosen ”, In the future, the competition in the personal network disk industry will be more competition among Internet giants .