Product Manager

1. The product manager

	 Product manager is a position for product design and requirement analysis . The work of product manager includes requirements collection ,
 Demand analysis , Demand landing , Project tracking , Project online , Data tracking and training for business personnel , assist 
 operating 、 sales 、 Customer service, etc . If you have to define in one sentence , So the product manager serves the end user ,
 The person responsible for the entire product life cycle .

 The general promotion route of product manager :	 The product manager (PM)	--> Senior Product Manager 	--> Product director (Chief Product Officer)
--> CEO (Chief Executive Officer, abbreviation ：CEO)

Product manager tools

Prototyping ：Axure,Mockplus,fireworks,Photoshop,mockingbird（web）,Balsamiq Mockups,omnigraffle, Ink knife, etc .
flow chart , Mind mapping ：Visio（ Microsoft products ）,processon（ On-line ）,Xmind,MindManager ,omnigraffle
Graphic production and processing tools ：Photoshop,CorelDRAW,AutoCAD
Product demonstration tools :Keynote(Mac User preferences ),PPT(Windows Commonly used by users ),SolidWorks（3D Design ）
Project and transaction tracking tools ：JIRA(Atlassian Company produce )
project management ：Pricise Project Management（PINDOEPM）,Project（ Microsoft products ）,Todolist,Excel,Sheet,Gcalendar,Google task,trac,Outlook
Online collaboration ：SVN,Google Docs,Mockplus, ZenTao , Graphite document ,office365, Tencent documents
Test feedback ：TestCenter,QC,Jira,Bugzilla,Firebug、TestDirector、IETester
Demand pool management ：Mantis, ZenTao
Team communication ： nailing , WeChat ,QQ,outlook,MSN,GTalk, Sound of painting （ Precise communication ）
Tool recommendation ： Multipurpose Download
Note taking software ：Evernote（ Impression notes ）,Onenote（ Microsoft products ）, mccool , Youdao cloud notes , To know , Light notes
Code editing ：Editplus,UltraEdit,Sublime Text 3,Textmate,Notepad [1]
Time and task management ：Pomotodo,ToDoList,TaskUnifier,Toodledo, Tick list , The day is clear
User demand survey tool ： The questionnaire survey , Online questionnaire survey tool

2. Maslow's hierarchy of needs theory

Maslow's hierarchy of needs is the incentive theory in psychology , Five level model including human needs , It is usually depicted as a hierarchy within a pyramid . From the bottom of the hierarchy up , The requirements are ： Physiology （ Food and clothes ）, Security （ Job security ）, Social needs （ friendship ）, Respect and self actualization . This five stage model can be divided into insufficient demand and increasing demand . The first four levels are often referred to as defect requirements （D demand ）, And the highest level is called growth demand （B demand ）.1943 Maslow pointed out that , People need motivation to achieve certain needs , Some requirements take precedence over others .

Application of theory

One 、 Physiological needs apply
Physiological needs （physiological needs）, Low level needs , food 、 moisture 、 air 、 sleep 、 Sexual needs, etc . They are the most important in human needs , Most powerful .
for example ： When a person is hungry , Then he desperately needs food . Suppose people need the salary of work to survive , Motivate subordinates with physiological needs .
Incentives ： Increase wages 、 Improving working conditions 、 Give more spare time and break time 、 Raise the benefits .
Two 、 Security requires applications
Security needs （safety needs）, Low level needs , People need stability 、 Security 、 Protected 、 Orderly 、 It can eliminate fear and anxiety .
for example ： A worker has no fixed residence , Wandering around .
Incentives ： Emphasis on rules and regulations 、 Job security 、 Fringe benefits , And protect employees from unemployment , Provide medical insurance 、 Unemployment insurance and retirement benefits 、 Avoid confusion caused by double instructions .
3、 ... and 、 The application of belonging and the need of love
The need for belonging and love （belongingness and love need）： A person requests to establish an emotional connection or relationship with others . Social needs applications
for example ： People are actively socializing , Make new friends , Pursue love .
Incentives ： Provide social networking opportunities among colleagues , Support and praise employees to find and establish harmonious and warm interpersonal relationships , Carry out organized sports competitions and group gatherings .
Four 、 Respect needs to be applied
Respect needs （Esteem needs）, Self esteem and hope to be respected by others .
The need for self-esteem makes people believe in their strength and value , Make yourself more capable , More creative . Lack of self-esteem , Make people feel inferior , Not confident enough to deal with the problem .
for example ： Study hard and become a doctor 、 Lawyers to prove their existence and value in this society .
Incentives ： Public rewards and praise , Emphasize the difficulty of the task and the superb skills required for success , Award Medal of honor 、 Publish an article in the company's journal to praise 、 Honor list of excellent employees .
5、 ... and 、 Self realization requires application
The need for self actualization （self -actualization need）: People pursue to realize their ability or potential , And make it perfect .
On the road of life, the form of self realization is different , Everyone has the opportunity to improve their abilities , Meet the need for self fulfillment .
for example ： Athletes practice their physical fitness to the extreme , Let yourself become the first in the world or simply to surpass yourself ; An entrepreneur , I really believe that my business can bring value to this society , And work better for this .
Incentives ： Use adaptation strategies for complex situations when designing work , Assign special tasks to people with expertise , Leave room for subordinates when designing work and implementing plans .

Application example

Understanding the needs of employees is an important prerequisite for applying the hierarchy of needs theory to motivate employees . In different organizations 、 The needs of employees in different periods and different employees in the organization are full of differences , And often change . therefore , Managers should regularly conduct research in various ways , Find out what employees' unmet needs are , And then motivate them pertinently .
Maslow's theory divides needs into physiological needs 、 Security needs 、 Social needs 、 Respect needs and self realization need five categories , From lower level to higher level , From business operation to consumer satisfaction （CS） From a strategic perspective , Consumers at every level of demand have different requirements for products , That is, different products meet different demand levels . Consider marketing methods based on consumer needs , Different needs also produce different marketing methods .
According to five levels of needs , There are five consumer markets ：
1． Physiological needs → Meeting the lowest demand level of the market , Consumers only need the general function of the product
2． Security needs → Contentment is right “ Security ” Demanding market , Consumers are concerned about the impact of products on the body
3． The need for belonging and love → Contentment is right “ Socialize ” Demanding market , Does consumer's attention to products help to improve their communication image
4． Respect needs → Meet the market with different requirements for products , Consumers pay attention to the symbolic meaning of products
5． Self actualization requires → Meet the market that has its own judgment standard for products , Consumers have their own fixed brand, and the higher the level of demand , The less satisfied consumers are .
In Economics ,“ The price consumers are willing to pay ≌ Consumer satisfaction ”, in other words , The same washing powder , The higher the level of meeting consumer needs , The higher the price of products that consumers can accept . Market competition , The lower the end, the more intense , Price competition will obviously “ Hierarchy of needs ” To the minimum , Consumers can't feel other levels “ Satisfied ”, The price you are willing to pay is certainly low .