Turn to: CEO of Samsung Electronics: all decisions should start from recognizing yourself

Personal understanding ：
Facing the test of uncertainty ; Facing the future , No one can foretell
Life is a process that requires constant decision-making
Thoroughly analyze the current situation , Be calm when making any decision , And based on their own environment
Only make a calm judgment about your actual situation first , Recognize your starting point , To set the ultimate goal
When making decisions , We must adopt a posture of delegating power . Only broad-minded 、 Open mind , To make a more reasonable 、 More effective decision making
When the pressure is too high , People will become short-sighted , So keep a peaceful mind at all times
Satisfaction with the status quo is the biggest obstacle to future stagnation , Any success is accompanied by some pain , The same goes for making decisions

Samsung Electronics CEO： All decisions must begin with a clear understanding of yourself

Samsung Electronics CEO： All decisions must begin with a clear understanding of yourself

The future is full of countless uncertainties , On the way to the future , There will also be many difficulties , How should we predict the future , Meet the challenge ？ Business operation is a contest with the future . No one can predict what will happen , This may be the charm of management —— Facing the test of uncertainty .

The future is so changeable , How should enterprises deal with it ？ So , I admire it 60%/40% principle —— For what will happen in the future , First, only predict 60%, When this 60% After implementation , Then prepare and deal with the rest 40%, Otherwise, it will be difficult to cope with future changes . Planning ahead may prevent you from being caught unprepared in the future , But I think it's just set 60% Enough to . generally speaking , If you don't encounter disruptive changes , The future development prospect of the enterprise can still be controlled . The future is obviously in our own hands , Of course , Do that , We need to make our own efforts . that , How leaders should judge , How to make correct decisions with the times ？ Occasionally someone says , They can predict 10 Years later, the society and the world economy will move towards , I think these people are really ‘ Courage is admirable ’. Take the semiconductor industry I am engaged in , I can put the future 3 It is predicted that the situation in will not be far from ten . Although it is inevitable that some unexpected variables will occur , But after all, the work has a certain degree of continuity and continuity , therefore 3 The situation in this year can be predicted more or less . However , If you want to predict the future 5 Year's situation , Be careful , Because the accuracy rate is often only half , And this is the limit . So in the future 10 What will the situation be like in ？ I'm sure , The accuracy is almost 0.10 Years ago , I have predicted the future of the semiconductor industry , But the future is full of so many variables , Today's situation is completely beyond my expectation .

The starting point ： All decisions must begin with a clear understanding of yourself
Leaders are the decision makers of enterprises , And business operation is a process that requires constant decision-making .
What should be done , No work should be done ？ Who should be used in which position ？ Who should be fired ？ Which project should I invest in ？ Which project should I exit ？……
In order to make the right decision , Leaders must set a starting point and an ultimate goal , And in the process of implementation, we will constantly explore specific operation methods . First, let's take a look at the whole process of decision-making .
First step , Thoroughly analyze the current situation . for example , There are two students , The last but one in the school , The other is the tenth in the school , The two students are in completely different situations . The last but one student in the school will rise to the middle reaches , It is also a great progress for him , And the 10th student in the school , His goal is to compete with the top nine students , If possible , It's better to be the first in the school . This tells people , To achieve what goals in the future, we must first start from our own actual situation . The last but one student in the school, no matter how hard they try , It is difficult to be the first in the school . So for businesses , How to do it ？ First , We should calmly analyze the characteristics of our own enterprises , What are the advantages and disadvantages now ？ If you don't know the actual situation , All goals are empty talk . therefore , Be calm when making any decision , And based on their own environment . Korean business operators generally have a common feature —— The news is very well informed . Compared with business operators in any country in the world , They will take more active part in the morning meeting of the company , Attend various seminars , Know the development of the world like the back of your hand , Know the latest trends in the industry better than anyone . face “ The fourth industrial revolution ” The high-tech era created , They are ready to invest in cutting-edge technology . However , in my opinion , These people generally have high expectations of the ultimate goal . Although everyone is ecstatic about the grand scene launched by the fourth industrial revolution 、 Eager to , But I didn't recognize my starting point . So I think , First of all, understand yourself , Know your industry . Learn to ask yourself ：
●   What are the consequences of the decisions I make ？
●   Why make such a decision ？
●   Whether the decision will affect some people , Whether it will affect the survival and development of the enterprise ？
●   This decision is really about the manufacturing business , Or service business , Or closely related to both ？
Only understand the specific situation of the industry , Leaders will have the right position when making decisions . Leaders should not only understand their potential , We should also have an accurate understanding of our current situation . Only know yourself and your environment in advance , Then set goals . Target a , Then determine the implementation path , And then began to formulate work plans and relevant regulations, etc . so , Only make a calm judgment about your actual situation first , Recognize your starting point , To set the ultimate goal . Besides , On the basis of the above , Also need to consider “ The characteristics of the industry ” after , Then think about the measures that should be taken . Facing the future , No one can foretell , However, for business operators , As long as the above principles can be fulfilled , You can usually make the right decision .

trade-offs ：“ Have your cake and eat it ” Often fantasy
In the course of business operation , When the situation is complicated 、 When there is a conflict of interest between the parties , It is very difficult to make the right decision . At this time, we need to consider the whole situation , Because if you make a wrong decision , May give shareholders and employees , Even bring heavy losses to oneself . Decision makers want to make the right decisions , The following basic principles must be followed ：
      Principle one , Two heads are better than one
Never be arbitrary . Many people take up leadership positions , They tend to become dictatorial , Therefore, we must pay more attention to , Learn to listen to people around you with an open mind , Check out more references , Don't make a hasty decision . In the course of business operation , Be calm when making important decisions , Learn to use collective wisdom . Because compared with the individual behind closed doors , Opinions generated through multi-party collision are often more valuable for reference . When the business decision to be made involves a general problem , In particular, consult the majority first . Only most people have this need , The new products and services thus born have the foundation for existence . in addition , Only many parties are involved , In the course of work , They will naturally think about how to improve the efficiency of products or services . Bear in mind , Two heads are better than one . Solicit your opinions widely , It will certainly be more practical than the decisions made by individuals behind closed doors . Be sure to avoid arbitrariness . I have emphasized this point many times , As a leader , When making decisions , We must adopt a posture of delegating power . Leaders only have a broad mind 、 Open mind , To make a more reasonable 、 More effective decision making . besides , Big data, which has been widely used recently, can also help leaders do market research , Provide specific data for decision making , And then improve efficiency . When making decisions , The first condition that a leader must have is , Have a broad mind and a grand pattern , Positive reference to collective wisdom .
      Principle two , haste makes waste
The second prerequisite for a good decision-maker is , Keep your body and mind happy 、 Relax , Relatively affluent economically , There is enough time . If you face great pressure from all aspects , Then no one is destined to make the right decision . When the pressure is too high , People will become short-sighted , So keep a peaceful mind at all times . Keeping your body and mind happy contributes to your health . Change alcoholism 、 Smoking and irregular work and rest are harmful to health . In an unhealthy state of mind and body , It is impossible to make the best decision . For spiritual pleasure , Leaders should try to play down the impact of unpleasant events outside of work on themselves . family 、 Relative 、 Friends and other situations often involve a lot of energy , So that leaders can not devote more time to their work . therefore , It is essential to ensure family harmony , The so-called family and all things prosper is this truth . More Than This , It is also very important to be relatively rich economically . Once a person is in a serious financial crisis , It is difficult for him to make a correct judgment . In order to solve the thorny economic problems , Often he will choose a decision that is beneficial to him . Besides , It is also important to have enough time . For business operators , The biggest problem they face is that they don't have enough time . Sometimes decisions need to be made immediately , But the more important the decision is , The more time you need to think carefully . Time is the best medicine , It not only stabilizes emotions , It also allows leaders to sort out their thinking , Precipitate your own thinking .
      Principle three , You can't have both fish and bear paws
When making decisions , What should business operators first consider ？ First , Before making a decision , Think about , Whether the decision I will make will involve the fate of the company or affect the current performance of the company . let me put it another way , First of all, judge , The decisions I will make are about the survival of the enterprise , Or is it just about the current performance of the enterprise . If the decision to be made concerns the life and death of the company , Then all forces must be mobilized , Be sure to make the best choice . If it is a decision related to the current performance of the enterprise , Then we should consider it from a long-term perspective , How to minimize the loss , Or improve performance , And improve the performance composition . In the course of business operation , Leaders often encounter some dilemma . In the end, it is necessary to establish a long-term development mechanism ？ Or based on reality , Vigorously improve the current performance of the enterprise ？ These problems often bother leaders . It should be stable in the process of change , Focus on the future , Lay a solid foundation for the future ？ Or should we pursue the victory , First, clean up the benefits brought by the present opportunity ？ This is always a pair of contradictory problems in front of leaders . In general , Most managers want to have both fish and bear's paws —— While improving current performance , Let the company have broader development prospects in the future . However , I don't think this idea is a wise choice in business management , There is no such good thing as having both .
On the one hand, we should expand our current performance , On the other hand, we should make all preparations for the future . Go into business with this illusion , Will fall into “ Over competition ”. If entrepreneurship is so simple , It can maintain the current performance , And maintain long-term stability , So many people will rush into the tide of entrepreneurship . In reality, many people pursue this “ Red sea strategy ”, Both want to maintain the current interests , And want to ensure long-term stability in the future , therefore , The competition is very fierce . I hope that managers will not be confused by the current optimistic situation , Ignoring the potential dangers of the future . Even if we have achieved excellent performance in the short term , But if the status quo is satisfied , It is also easy to lose the motivation to move forward . Satisfaction with the status quo is the biggest obstacle to future stagnation . How will the enterprise develop in the future , Everything is unknown , Invest in this uncertainty with real money , This situation is really a test . Real life is so comfortable 、 taiping , Few people are willing to work for the future , Sacrifice what is in front of you . Anyone wants to stay in the comfort zone , Instead of struggling in the quagmire of pain and crisis , This is human nature .“ No pain, no gain. , No pains, no gains ”, Any success is accompanied by some pain , The same goes for making decisions .