Reddit product director: a practical guide for NFT members for Web3 creators

　　 Article reprinted from ：Foresight News 　　 compile ：Aididiao Fire news finance

　　 writing ：Peter Yang,Reddit Product supervisor and Odyssey founder

　　Chris Dixon I was in 2021 Published in 《NFTs and a Thousand True Fans》 In this article, I share how creators use NFT A way to cash in from a thousand loyal fans . Then in the field of Creator economy ,NFT The use cases of begin to multiply . A typical use case is NFT members ： Ask fans to hold specific NFT To join the community and enjoy privileges .NFT Members can help creators strengthen their brands and build more valuable communities , At the same time, fans can also benefit from the development of the community .

　　 some time ,NFT Membership will become a way for creators to make profits comparable to advertising and subscription .

　　 Next, we will discuss through actual cases NFT Membership advantages , How they are used in practice , And the Creator 、Web3 How startups take advantage of NFT Members expand their influence .

　　NFT Member cases

　　 Although all NFT They are all digital assets stored on the blockchain , But different types of NFT Can play different roles . for example PFP type NFT It can be used as a portrait , and NFT Members can be used as tickets for exclusive teams such as concerts . The project party or the community only needs to check whether the user address has on the blockchain network NFT We can judge whether they have certain rights .

　　 More and more creators are using NFT Members build communities , And get involved Web3. For the Creator ,NFT Members can replace the traditional subscription and advertising based charging model in a variety of ways .

　　 Creators can segment their fans' willingness to pay , from NFT Get more income from . stay YouTube And other traditional platforms , For users who are not willing to pay for content , Creators can only profit from advertising ; For users willing to pay a small fee , Creators can make money by subscribing ; And for some loyal fans who are willing to pay more , Creators don't have a good way to make money . For fans with different willingness to pay , Creators can launch different types of NFT. for example , Creators can target loyal fans to launch limited edition NFT, You can also launch common for ordinary fans NFT.

　　NFT Help creators segment user groups according to their willingness to pay

　　 Creators can draw from... By reducing the platform NFT Get more from . Traditional platforms will extract a large part of the revenue from subscriptions and advertising , And you can change the rules without the permission of the creator . If you use NFT, Creators can keep them for sale NFT Most of the benefits obtained when , You can also get extra income from royalties .

　　NFT It can directly motivate early supporters , And help the creator succeed . On traditional platforms , Early fans will bring a lot of necessary help and encouragement to creators , And even lay an important foundation for its subsequent success , But the identity of early supporters is hard to prove , And is unlikely to bring tangible returns .NFT It provides fans with a way to prove their identity as early participants , Creators can prepare extra benefits such as special activities for early fans , And when creators achieve greater success , Its NFT Prices usually go up a lot , Early holders can get a larger return .

　　NFT The challenges facing the membership mechanism

　　 The creator has no direct control over casting NFT The price of . Although the creator can set the initial NFT The price of the coinage and their share in the secondary royalties , But they can't control NFT Future price changes , If the whole NFT Market collapse , The final income of creators may be lower than that of traditional channels . Speculators may also buy the creator's NFT And raise the price , The real fans have no chance to participate . In response to this question , The creator can make a white list of fans in the early casting , Or forbid individuals to buy too much at one time NFT.

　　 If NFT The value is not clear , Creators may lose the support of fans . Fans want more NFT Members can provide long-term benefits , So the creator needs to be clear NFT The value of Membership , So as not to disappoint the fans . It is not clear how to NFT Start when the member holder provides value NFT project , It may damage the reputation of the Creator , Losing fans' support .

　　NFT Member community governance is an arduous task . Community governance is an important way for creators to realize their content production plan . In order to reduce the workload , Creators can hire professional teams to keep the community active , And encourage fans to spontaneously maintain the community environment , Expanding community influence . As the core of the creator brand , Creators also need to keep an eye on community development .

　　 How creators use... In practice NFT members

　　 The creator publishes NFT What are the minimum requirements for membership ？ A successful community usually consists of three components ：

　　 Creators need to have a certain fan base , It can be sent NFT Member purchase invitation fans are willing to purchase NFT To join the community , And help to increase the value of members. Creators and their communities provide utility for members in the form of real-world practical interests .

　　 Let's look at three NFT Examples of member communities .

　　VeeFriends： It is  Gary Vaynerchuk Issued NFT Collection , besides ,Gary Vaynerchuk Also co founded a reservation platform with others Resy And digital institutions VaynerMedia, He is the CEO of the company .

　　 Creator ： By virtue of past reputation , Gary It has established a large and diversified audience . Community ：Gary Through relevant training , Let fans know NFT Why it's important and how to buy for the first time NFT, Easy for fans to buy NFT And join the community . And the creator created a background story for all the characters of the project , enhance NFT Narrative . practical ： all VeeFriends Holders are free to participate in a three-year VeeCon meeting . stay 2022 year 5 The first meeting held in May VeeCon At the conference ,Snoop Dogg and Beeple And other heavyweight guests attended and made relevant speeches , meanwhile VeeFriends The holder of the event played a key role in the organization of the event .

　　Moonbirds： This is from Proof Collective To launch the NFT Collection , and Proof Collective yes Kevin Rose Sponsored communities .

　　 Creator ：Kevin Is a popular encrypted podcast 《Modern Finance》 The manager of . Community ：Proof Collective One of the first NFT Series have 1000 individual pass, Many listen to Kevin The top of podcast NFT Collectors have bought them , Formed right Moonbirds NFT The potential demand for . practical ：Proof Collective The community will unlock exclusive rewards , For example, some commodities or offline activities , incentive Moonbirds The holder holds its for a long time NFT.

　　Developer DAO： from Nader Dabit Leaving AWS After that launch .

　　 Creator ：Nader Dabit stay YouTube Established Web3 Developer education channel , Attracted a large number of fans . Then he started Developer DAO, Designed to accelerate Web3 The education and influence of the builder .

　　 Community ： Developers and their fans bought Developer DAO NFT, Enhanced NFT Membership appeal .

　　 practical ： Being a member of the community is the NFT Major advantages , Members are holding activities 、 Development projects and job recommendations help each other .

　　NFT How membership programs provide long-term benefits ？ The following figure provides some examples .

　　Web3 How does the company help creators initiate NFT Membership program ？

　　 Creators and communities are experimenting in new ways NFT Membership program . With the acceleration of this trend , from Web2 Jump to Web3 Our creators need extra help in the construction of the project ：

　　 establish NFT

　　 Definition NFT Member details （ for example , The goal is 、 Audience 、 Number 、 Price 、 welfare ）. Recruit a team or choose a codeless solution to build artwork 、 Smart contracts and websites .

　　 Introduce to fans NFT members

　　 Build a community and tell fans NFT The value of Membership . Use white lists for fans and speculators NFT Casting quota

　　 Work with community members , by NFT Members create value

　　 Know which holders contribute the most to the community . Cooperate with the holder , by NFT Members provide continuous utility .

　　 Management business

　　 Manage and find ways to fund the Treasury , For example, looking for professional asset managers to become partners . Manage tax and legal contracts .

　　 Many companies are already addressing these challenges , I hope more creators and communities can use NFT Members to create value and share revenue .

editor ： Zhang Jingdi