Nielseniq welcomes dawn E. Norvell, head of retail lab, to accelerate the expansion of global retail strategy

With Dawn E. Norvell Join in NielsenIQ And serve as the newly established NielsenIQ Retail Lab (NielsenIQ Retail Lab) Global head ,NielsenIQ Strengthened its leading global retail business . After taking office ,Norvell Will be responsible for leading an aggressive team —— The team aims to more effectively identify the needs of retail customers , To design a solution , And help retailers through the use of NielsenIQ To drive their business .Norvell It will also focus on building sales and business management strategies , In order to expand NielsenIQ Focus of retail analysis , Achieve business unit growth .

NielsenIQ President of global retail David Johnson Express ：“NielsenIQ The retail lab is an important part of our global retail strategy and our company's success ,Dawn Industry leading knowledge and background in the global market will provide a rare perspective on the current retail environment . Her rich first-hand experience will enhance our extensive 、 Products that are customer-oriented and close to market demand , At the same time, it can greatly increase the depth of our retail team .NielsenIQ Continue to attract high-quality talents , Including innovative thinkers and ambitious leaders , We are very excited about this .”

Norvell Is a visionary business leader , Have a successful track record and rich retail experience . Her expertise includes consumer and manufacturer data analysis 、 Combine multiple complex solutions to solve business problems , And profit and loss management and consumer oriented business strategy . Driven by these expertise , We will be able to achieve fruitful long-term business results .

Dawn E. Norvell Express ：“ Join in NielsenIQ It makes me very excited , The company has an unparalleled reputation for excellent customer service and expert analysis of consumer and market trends . What attracts me to the company is the new retail laboratory —— This is a truly innovative laboratory , It can be used to find the fundamental problems of retailers , Develop the ability to solve these problems , And provide the opportunity to turn the advantages of retailers into profits . I will be in NielsenIQ Retail lab leads and nurtures a diverse team of talented professionals with innovative thinking . I look forward to promoting the company to achieve greater business results .”

Join in NielsenIQ Before ,Norvell Worked at Wal Mart for more than 10 year , As a senior commercial officer , It is also food 、 Category marketers of consumer and beauty products . She has won various industry awards , Including Wal Mart's outstanding marketing influence award (Merchandising Excellence Impact Award) And Wal Mart risk thinking award (Risk Thinking Award). Besides ,Norvell He has also served as an important speaker in many industry activities ;《Essence Magazine》 In a magazine 《 Black women in the beauty industry ： Is changing the industry 15 Beauty executives 》 One article praised her “ Very influential ”.

About NielsenIQ

NielsenIQ Is a global information service company , It is highly relevant to the growing global Omni channel consumers 、 complete 、 An understanding that can be translated into action , And with this understanding, it provides the golden standard for consumer and retail measurement .NielsenIQ It is the source of confidence in all walks of life we serve , It is also a pioneer in defining consumer and retail measurement in the next century . Our data 、 Connected insight and predictive analysis can optimize the packaging of consumer goods (CPG) And the performance of retail companies , Bring them closer to the communities they serve , And help drive their growth .

NielsenIQ yes Advent International Its portfolio companies , Business spread over 90 One market , Global coverage 90% Population of .