How to reduce the weight transfer of unnecessary pages that users pay attention to?

Every website has some necessary functions and user experience 、 But in SEO Angles are not necessary for pages , Such as privacy policy 、 User landing page 、 User registration page 、 Contact us 、 It even includes “ About us ” page .

From the perspective of users , These pages are necessary features or help to improve the trust of the website .

However, search engines can neither fill in forms nor register , You can't log in , General website also does not want to optimize “ Privacy Policy ” This kind of keyword , These pages are neither necessary nor likely to get any rankings .

The trouble is that these pages usually have links on every page of the entire website , Their weight will be second only to the home page , Similar to the first level classification page , Maybe higher .

It has to be said that this is a waste of weight , To reduce the weight of these non essential pages with high user attention , Generally, the following methods can be adopted .

1、 Show links only on the home page 、 Other pages simply unlink , Such as privacy policy , About our waiting page .

2、 Make the links of these pages unable to be tracked or passed weight , If you use Nofollow Label or use JavaScript link .

Some links that must be displayed on all pages can be handled by these , Such as user registration and login page .

3、 Turn the links of these pages through a program page , If the link is made redirect.php?page.html,redirect.php The program only implements one function , It automatically turns to... According to the following parameters page.hrml.

And then use robots File crawling is prohibited redirect.php This file .

In addition to the obvious non essential pages mentioned above , Many websites actually have more unnecessary pages .

For example, help information listed on e-commerce websites 、 Shopping payment process 、 Delivery information 、 Company news, etc , These pages are from SEO Perspective , In fact, they have no value .

SEO People should know all the copyrights of the website well , All information outside the product category and specific product pages , Ask yourself .

These pages stand on SEO Is it necessary from a standpoint ？ What keywords can be optimized ？ Try to reduce the total site links that can transfer weights to unnecessary pages .

Although the non essential pages of the website are SEO It seems worthless , But it can not be ignored , The user attention of non essential pages is very high .

Especially e-commerce websites , The website function pages listed above are very important for users' reference value , This is a functional experience in the user experience .

In some cases , The more perfect the so-called non essential functions of the website , The greater the chance of conversion .

author ： Good advice

source ：https://www.badpon.com/2609.html