Industry insight - how should brand e-commerce reshape growth under the new retail format?

With the rapid development of Internet economy , The retail industry has entered a new stage of brand e-commerce Omni channel digitalization . The latest research of Ernst & Young consulting shows that , There are five trends in the development of brand retail under the new business state ：

The proportion of online management services of e-commerce brands is on the rise

How does the brand side integrate data from different channels 、 Use big data to achieve non repetition 、 Do not omit channel promotion , And reach different consumers in the best way , It is an important factor for retail enterprises to win .

Information from different channels abounds , Data not interworking , As a result, the brand side is unable to 、 Effectively integrate platform wide data . To precisely solve the pain points of brand e-commerce operation , Cloud expansion technology launches business ark solution , Help brand e-commerce to easily solve cross system data collection problems , Covering all retail e-commerce territory , Timely respond to store data collection needs ; Comprehensive insight into brand key data , Launch... For the brand market 、 Marketing activities 、 Provide data support in core business decisions such as pricing strategy .

The cloud expansion business ark solution is designed to build a store management module for multi platform and multi store businesses , You can open a store with one click 、 One click activation configuration 、 One click data acquisition automation suite . Don't worry about repeating the development process , Truly standardized delivery .

at present , The cloud expansion business ark covers Taobao stores 、 Jingdong store 、 Tiktok 、 Vipshop 、 Xiaomi Youpin and other e-commerce platforms , Accumulatively develop standard modules 150+. Rich automatic collection scenarios help businesses improve efficiency in data operation .

The proportion of store live broadcast with goods increased , Diversified distribution channels

The store broadcasting of major brands is gradually normalized , Also through effective integration of Logistics 、 Financial payment and other resources , Actively build private ecology and after-sales service level , To improve customer repurchase rate and user stickiness . Diversification of live broadcast and other channels , Led to the randomization of consumer contacts , Contact to sales links are diversified , Many social media platforms have established sales connection points .

Bring goods to the store live broadcast , Cloud expansion business ark aims at Tiktok 、 Well quickly 、 Xiaohongshu and other live platforms , Realize the automation of e-commerce compass data , Support configuration except for official / Other proprietary accounts other than channel accounts , Help merchants master the core indicator trend of each account drainage and cargo video , Fast insight into consumption trends , Enhance user stickiness .

Automatic collection function of cloud expansion business Ark , Sales data for each live broadcast 、 Commodity analysis 、 Flow analysis 、 Automatic collection and summary of crowd portrait statistical data , Visual presentation .

The cloud expansion business ark supports data collection of various in station and out of station promotion channels , Including commodity promotion plan 、 Channel account expenses 、 Unit plan report and other data , Help multi store merchants obtain data efficiently , Accurately determine the optimal channel path .

In order to assist the brand to focus on marketing transformation data , Cloud expands intelligence RPA The software robot can automatically log in to the background of the live broadcast business , Collect directional plan report 、 Partner data 、 Deliver overall data 、 Multiple reports such as alliance order details can be downloaded automatically with one click , Automatically synchronize the first-hand data to the brand .

The cloud expansion business ark supports the live broadcast management data collection of Taobao central console 、 Live data collection of Tiktok e-commerce compass 、 JD live data collection , Effectively assist operators to sort out live broadcast market data and gain insight into sales trend , One step at a time , Seize business opportunities .

Integration of online and offline stores

In the post epidemic era , E-commerce online traffic peaked , Offline channels are valued by the brand again , Retail brands can use the data generated by online and offline deep integration as the front end of the ecosystem , Provide platform level data support for business decision-making of retail terminal and supply chain system , Provide consumers with intelligent shopping experience .

Nowadays, super automation technology has become the intelligent supply chain of supermarkets 、 Digitization 、 An important support for agility .

Cloud expansion business over order automation platform , Help retail consumer brands build a smart supply chain system , Build automatic operation of order management in Omni channel shopping malls , Cooperate with man-machine through visual interface , Realize intelligent management , Effectively improve the timeliness of the supply chain 、 stability 、 Compliance .

The rise of instant retailing

adopt “ Place an order with mobile phone 、 Store delivery 、 The goods reach... Per hour “ The real-time consumption mode has become the new normal of consumers , Yimeituan 、 The platform based real-time retail model represented by jd.com can better meet the shopping needs of consumers , People who can transform the tradition with digitalization 、 cargo 、 site , For the brand 、 Chain Supermarkets bring new consumption scenarios and channels 、 product 、 Marketing and other aspects of upgrading .

The rise of instant retailing , Put forward higher requirements for the timeliness of e-commerce reconciliation . Omni channel reconciliation of cloud expansion e-commerce 、 Digital celebrity management and other typical business applications , One stop service opens up the way for the brand's online and offline integration , Innovate intelligent productivity with data support , Let employees focus on more valuable analysis and decision-making , Create a better and more efficient consumer experience .

The time of double 11 is extended , The immediacy of consumption experience is enhanced

In recent years, the marketing of "double 11" activities on major platforms has been extended as a whole , Brand E-commerce makes use of channel informatization and intelligent retail activities , Realize intelligent replenishment 、 Smart pricing and smart promotion , Adjust sales strategy in time , Improve efficiency .

RPA As a low code development tool , There is no need to modify the existing system , It can be nested in other software to complete the repetitive work of the Department , You can also directly connect to the top-level Software , Non intrusively across departments 、 Flexible deployment across industries , Effectively solve the problem of system coordination .

Dry all day , keep up with the times . The age of artificial intelligence , Your RPA Digital employees are ready to go , One click activation , Can be efficient “ Mount guard ”, Fight side by side with you , Win valuable development opportunities in the ever-changing market .

As RPA Innovation leader in the field , Cloud expansion technology is committed to building a leading super automation platform in the industry , Help enterprises improve their intelligent productivity , Accelerate digital transformation .

The clouds spread through RPA+LCAP Two wheel drive value innovation , Help brand build on demand business agility , Build thousands of applications for the cloud , Consolidate the cornerstone of smart operation for consumer brands under new business conditions .

In recent days, , Cloud expansion technology has been released with great weight 《 Digitization , At the right time —RPA+ Low code retail digital white paper 》. Please click on the link below now , As a free download .
Cloud expansion technology | RPA white paper - Retail industry white paper _ Create a super automated platform for enterprises