Analysis on the output, market scale and development status of China's children's furniture industry in 2020 and the competition pattern of children's furniture enterprises [figure]

One 、 Overview of children's furniture

Children's furniture refers to furniture products specially designed for children , With design safety 、 Fun puzzle 、 Emphasize the characteristics of learning function .

Foreign children's furniture market developed earlier , Higher maturity , The categories are relatively rich . In the definition of foreign children's furniture , Children's furniture is not just children's beds 、 Children's wardrobe 、 Children's desk 、 child seat , common 13 There are kinds of foreign children's furniture ： carpet 、 tent 、 Floor mattresses 、 Blackboard wall 、 Children's wardrobe 、 Cartoon accessories 、 Hanging chair 、 Children chair 、K Type table 、 Children's high and low bed 、 Stair bed 、 Sports game equipment 、 Cartoon lights, etc .

Common children's furniture products

source ： Zhiyan consultation and arrangement

Two 、 The development course of China's children's furniture industry

China's children's furniture industry began in 1997 year , At present, it has formed rich product forms and stable consumer groups , Its development can be divided into germination 、 Explosive growth 、 There are three stages of stable development , At present, the industry is in the late stage of the third stage , This stage , Children's furniture brands began to innovate products , A large number of new designs and product categories have emerged in the market . Every children's furniture brand enterprise has begun to upgrade its products , Plagiarism 、 Counterfeiting and other undesirable phenomena are gradually decreasing in the industry .

The development course of China's children's furniture industry

source ： Zhiyan consultation and arrangement

3、 ... and 、 Production situation of China's children's furniture industry

According to incomplete statistics ：2011 In, the production capacity of China's children's furniture industry was 7835 Thousands of pieces of ,2020 The annual production capacity of the industry is about 17800 Thousands of pieces of .

2011-2020 Production capacity trend of China's children's furniture industry in

source ： Zhiyan consultation and arrangement

2011 In, the output of children's furniture in China was 6105 Thousands of pieces of ,2020 The output of children's furniture increased to 15088 Thousands of pieces of ,2011 Since, the compound growth rate of children's furniture production has been 10.58%.

2011-2020 Statistical chart of China's children's furniture production in

source ： Zhiyan consultation and arrangement

Four 、 Market scale and structure of China's children's furniture industry

2011 year , The scale of China's children's furniture market is 364.7 One hundred million yuan ;2020 year , The market scale of children's furniture has grown to 1115.5 One hundred million yuan ,2011 Since, the compound growth rate of children's furniture market has been 13.23%.

2011-2020 Trend chart of China's children's furniture market in

source ： Zhiyan consultation and arrangement

2020 In China's children's furniture industry , The scale of children's bed products 393.44 One hundred million yuan , Proportion 35.27%; Product scale of children's chairs 141.11 One hundred million yuan , Proportion 12.65%; The scale of children's wardrobe products 193.54 One hundred million yuan , Proportion 17.35%; The scale of children's desk products 181.6 One hundred million yuan , Proportion 16.28%.

2020 Concentration of China's children's furniture market segment in

source ： Zhiyan consultation and arrangement

2011-2020 Statistical chart of market scale of China's children's furniture segment products in

source ： Zhiyan consultation and arrangement

5、 ... and 、 The competition pattern of enterprises in China's children's furniture industry

The earliest children's furniture in China was born in adult furniture , Usually just change the shape according to children's preferences 、 Color change . For a long time , The standard of children's furniture is the same as that of ordinary furniture , Children's furniture industry standards have been missing for a long time . In the new national standard on 2012 year 8 After the introduction of this month , The children's furniture industry has a national level " Child standards ", The standardization construction of children's furniture industry lags behind slightly .
There are many enterprises in China's children's furniture industry , Fierce market competition , Low concentration . among , The leading enterprises include Evergrande Meisen Meimei 、 Senburg furniture 、 Love castle 、 Colorful life 、 Jin Fuya 、 Youkeju, etc , Two or three echelon enterprises include kumanju 、 Jin tiantuo's furniture 、 Longchen smart home 、 Jiuse senhong et al . With the gradual accumulation of brand advantages of large chain children's furniture enterprises , Its ability to attract investment and customers will be greatly improved , Far stronger than regional chain children's furniture and small furniture enterprises .

China's children's furniture industry is mainly involved in

source ： Zhiyan consultation and arrangement

Overall speaking , Children's furniture industry is a typical “ Big market , Small business structure ”. Compared with larger industries , Children's furniture market is particularly fragmented , Most enterprises have a low market share . Take Zhejiang Hutong Ergonomics Technology Co., Ltd. as an example ,2020 Company study desk 、 The total operating income of the study chair is 4.53 One hundred million yuan ,（ Suppose this part of the study table 、 Study chairs are all children's furniture products ） The company's market share is 1% following .

2018-2021 Furniture sales of Zhejiang Hutong Ergonomics Technology Co., Ltd. in the first half of the year

source ： Zhiyan consultation and arrangement

2018-2021 In the first half of the year, the operating income of furniture of Zhejiang Hutong Ergonomics Technology Co., Ltd

source ： Zhiyan consultation and arrangement

6、 ... and 、 The development prospect of China's children's furniture industry

The promotion and implementation of the national three child policy and parents' attention to children's housing environment , It will promote the development of children's furniture industry . The state attaches great importance to the all-round development of children , A series of policies have been introduced to guide and support children . Children's furniture plays an important role in promoting children's all-round development . As a necessity of children's life , Children's furniture has more convenient conditions in the process of promoting children's all-round development , The daily frequent use process can provide repeated training opportunities for children's behavior habits . future , Under the support and guidance of national policies , With the continuous improvement of the technical level of the industry , Children's furniture industry has a good development prospect .

Statistics from the National Bureau of statistics show that ,2020 In China 15 The number of children under the age of 2.23 Billion , All year round 1200 Ten thousand newborns . According to the survey , Children's beds, tables and chairs account for the largest proportion of children's furniture . At present, the proportion of children's panel furniture and solid wood furniture is about 7：3, With the improvement of people's income level and the enhancement of the concept of health and environmental protection , The proportion of children's solid wood furniture may increase .

2011-2020 Statistics on the number of Chinese children in

source ： National bureau of statistics Zhiyan consultation and arrangement