How to operate technology related we media well?

One 、 Preface

Today's sharing is ： How to operate technology related we media ？

This time I will start from 「 theory 」 and 「 practice 」 Two to share ：

• 「 theory 」 Share clearly the underlying business logic and framework . For every profitable case , The underlying logic and theory are interlinked . Share with you , The underlying logic of we media , Convenient for everyone in their own industry , Make more money

• 「 practice 」 Share clearly how we media practice to make money , How to implement

know what really understands , Don't know for don't know . I know everything and say everything . If you have any questions, you can comment , Communicate more and learn together

We media in every direction 34 Yes. , Here, share the business model of technology we media .

Two 、 Business model of technology we media

2.1  Talk about business models

Technology we media , It belongs to the we media industry , Why is it a business ？ I think it's because of the transaction . Anywhere there is a deal , There's business , There is a business model . For example, you go to a car store to buy a car , Go to a housing agency to buy a house and so on

Some buy and some sell , There is a transaction , It's a business . If in the middle of trading , Insert a link , You can get the profits generated in the transaction ：

• Buying a car , You could have bought it directly from the car factory . But it's very troublesome , The car store will list you 、 Car loans and other all inclusive services , You bought it happily , Don't worry about it . Then the wholesale price of a car in the car store , Here is the retail price , The difference between the two prices , It's profit income .

• buy a house , Originally, the original landlord sold it directly to you . But how can you find it ？ Various procedures , Please . letting agent , I'll fix it for you. , Charge your intermediary fee , This is profit income .

There are too many such cases , Everyone disassemble , In fact, the underlying logic is the same . Is the we media industry like this ？ answer ： It must be .

Why is there business , Only then continues ？ Everyone must know the answer . Because public welfare or free will not last for a long time . Only good deals , To benefit both sides , It will last for a long time . On the whole , The more deals , The more prosperous the country is ; The more business , Development must be better and better .

2.2  Business model of technology we media industry

Types of business models , There are many kinds of . The business model of technology we media belongs to the type of customer relationship management , Belong to ： Free business model . Such cases are common , Like advertising 、 Is the newspaper free or not 、Flickr  Image sharing websites, etc

The business model of Tech we media is like this ：

• free ： Provide users with long-term fan content value , And generate stickiness and trust ： such as  Java  Technology related official numbers , Long term  Java  Engineers provide the latest and driest technical content

• income ： Use advertising space , Earn advertising expenses of traffic . For example, an article 、 menu bar 、 Newcomers' attention, automatic reply, etc. can be advertising spaces , Traffic to liquidate , This is profit income .

To be specific , For example, geek time has a  Java  Paid courses for architects , But it needs potential paying users . As  Java  The engineer , You can go directly to Geek time to buy .

But who knew there was such a good course ？ At this time, we media owners , You can recommend this course on the official account . If fans buy this course after recommendation , We media owners can receive advertising fees from geek time advertisers and rebates for courses .

3、 ... and 、 Value of traffic and competitive product analysis

3.1  How to get traffic

To make money ： First step , Get traffic 、 The second step , Transform and precipitate private domain traffic

Get traffic , First determine the magnitude of this market , It is to sort out the size of traffic and evaluate how much money these traffic can make a year . How to evaluate ？ There are two ways ：

• Competing goods analysis

• User volume analysis

3.2  How to evaluate the value of traffic

For example, you can see the industry report , See how many users the technology crowd has in China

For example, through a large number of engines , Look at geek time  APP  How many users

For example, you can look at the quotation of a company , How much is the promotion fee for a technical advertising article , What is the corresponding reading volume

Then you know how much advertising expenses a user brings ？ Convert it , Just know how much money you can make a year . And then by analyzing , Discovery technology we media industry , Are there many competitors , Then you have a great chance to make money in it . For example, which markets , The competition is too big , It's hard for you to make money when you go in .

Research competitors , There are many other benefits , such as ：

• You know where the traffic comes from ？ From which channel

• You know how competitors' traffic is transformed

• If you're not sure “ copy ” rival , What do people do , You just do it

• Imagine yourself as the traffic you want to get , These users . Where are they ？ Doing? ？ You can get traffic there

Four 、 How does technical we media operate

People without technology , You don't need technology , You can make money . Skilled people , I think technology can change everything . But often this is an illusion ！ Everything needs to be managed , When you want to be an we media , You need to operate . For example, operate your channel ？ Run your community ？ Run your fans ？

Now let's talk about the operation of we media , Hope to give you some reference ：

• The flow is always funnel

• There will be layers of income structure

• Operation depends entirely on output ： Content based （ Image & Text 、 Audio 、 Video etc. ）

For example, technology we media , At present, my operation has three parts ：

• first floor （ Weak relationship ）： Technology blog site

• The second floor （ A strong relationship ）： Good friends  +  official account  +  community  =  WeChat ecosystem . also  QQ  ecology 、 Nail ecology and so on

• The third level （ Strong relationship ）： Paid product planet community

first floor ： Revenue comes from Google Advertising

This floor , The flow comes from  SEO. First, ensure high-quality original content , such as  Java  Introductory series tutorials and so on ; Second, make the website content more exposed , And drain to their own technology blog . For example, your technology  IP  It's called ： Programmer's second brother . You can distribute content to various technology platforms and common platforms ：

• Technology platform ：CSDN、 Blog Garden 、 Nuggets and so on

• Universal platform ： You know 、 Pulse, etc

This is the graphic content , But there is also audio and video . If you have this ability , There will be more channels ：

• Audio ： Himalayas and so on

• video ：B standing 、 Tiktok 、 Well quickly 、 Wechat short video and so on

Remember where your users are , Where is your content . Here are some tips ：

• You can hook up with operators to help refine recommendations

• You can hang the original blog link inside the article

The income here is very simple . Google Advertising is similar to long-term advertising , Just hang it . Case reference ：  Ruan Yifeng   Advertisements on technology websites

The second floor ： The income comes from advertising expenses of advertisers

The above channels and personal blog channels , There will be an endless stream of fans converting to the second tier . Strong relationships can bring you public fans 、 Good friends 、 Wechat group . Remember to back up each other , Fission activity increases .

Add your friends , Automatic recovery , Let others pay attention to the company and share a recent good article to the circle of friends , Pull people into wechat group . Find the right traffic acquisition platform , Just study , A single breakthrough is enough . It just depends on what users need （ Image & Text 、 video 、 Audio 、 Tools ）, Then provide it , And put on a hook

hook , Is something more valuable than the existing content , Let others pay attention to the official account to receive , Add friends to receive, etc . As the saying goes, it is called hook , In fact, it is transformation , It involves the transformation process （ copy ）、 Transformation and undertaking . hook , Need bait , There must be bait .

This layer of income is also obvious ： Public number soft text advertisement 、CPS  wait . When you have traffic , The advertising chamber will automatically find you to put advertisements

The third level ： Revenue comes from paid products  -  Planetary community

You have an initial flow pool , Users inside will have many pain points and itching points . Satisfy them , Provide them with value , You can have income .

This floor is selling services , Similar consultation and so on . Need to produce more awesome content  +  service . Let the second tier users pay . There's no set , Only the continuous essence of dry goods . This is value-added services .

For example, the growth of technicians 、 job-hopping 、 Resumes are pain points

The last layer gains the most , The hardest thing to do . Is to make a product , There are several stages ：

• Focus on products and services

• Focus on promotion and growth

• Focus on paying users

• Focus on the exploration of human nature

• Focus on studying consumers from the perspective of human nature , Then find out the products that meet a certain demand of human nature

What is human nature ？ What are people's needs ？ At the end of the day , So these things are solving a problem ： How to make people lazier , How to make users feel more comfortable , Better .

5、 ... and 、 Summary

Sum up , People without technology , He doesn't need technology , You can make money . Skilled people , I think technology can change everything . But often this is an illusion ！

Business model and growth of we media , It's nothing more than two points ：

• Do a good job , Content is king

• Do a good job of traffic , Traffic is where users are , I'm right there