Business Intelligence BI and business management decision-making thinking 4: business cost analysis

Previous articles talked about business intelligence BI Business development in project analysis 、 Business structure 、 Business quality , Finally, let's talk about business costs .

Business cost analysis

Generally speaking , Business cost analysis refers to good business development 、 The business structure is also very reasonable 、 There is no problem with business quality , The product is well produced 、 Good sale 、 Good service , But I can't make any money .

In fact, this part is related to business intelligence BI Financial analysis has a lot to do with , Whether an enterprise can make money can be seen from two aspects: gross profit and net profit .

Business cost analysis  - Parker data business intelligence BI Visual analysis platform

business intelligence BI Project experience tells us , The product sells well , The income is considerable , But the gross profit is not high , That is, there is a problem in the cost link . The gross profit of the product is high , The product is good and sells well , And the cost control is good , But the final profit is not high , There must be something wrong with the cost control .

1、 Cost link analysis

therefore , The focus of cost link analysis needs to focus on cost analysis 、 Gross profit analysis 、 Cost analysis, etc . Through business intelligence BI Visual analysis , Explore the proportion of cost to revenue , Where do these costs come from , The cost of raw materials fluctuates , Or is the cost increased due to production quality problems in the production process , If it is the cost of raw materials , How to control the cost in the supplier procurement process , If it is caused by the production process , So how to strengthen production management . Only control the cost , The gross profit is high .

Data visualization  - Parker data business intelligence BI Visual analysis platform

2、 Cost control link analysis

Sometimes we can do business intelligence BI Many industries with good gross profit have been seen in the project , But the profit level is not high . Or horizontal comparison of some products , The gross profit is about the same , But the final profit margin is very large , Why? ？ In most cases, problems arise in the control of sales expenses . To open the market , Invested huge marketing resources , High marketing expenses are incurred , The profit margin of the final product declines .

Data visualization  - Parker data business intelligence BI Visual analysis platform

actually , It is quite reasonable for the sales revenue to increase at the same time as the sales expenses , Or the growth rate of revenue exceeds the growth rate of expenses , I'm afraid that while the sales revenue is increasing , The growth of expenses far exceeds the growth of sales revenue , This time may need attention , Whether this radical marketing model is a sustainable way . If not , We need to consider the input-output ratio , Through business intelligence BI Visual analysis to find an appropriate balance ratio , Research how to control the sales expenses and improve the sales revenue at the same time , It will eventually generate considerable profits .

business intelligence BI And business management decision-making thinking

Basically , business intelligence BI Business development in the project 、 Business structure 、 The method framework formed by the four basic analysis of business quality and business cost can basically be applied in various industries . Of course, some industries are different , Like the energy industry 、 Photovoltaic industry , Its production is not the production of tangible products , It's electricity . Its production is in the last business segment , Before that, investment 、 project construction , Finally, production and operation . Some industries like this need to flexibly disassemble these analysis frameworks , Flexible use of .