Alibaba, jd.com, Tiktok: push cloud to the heart of industry

 

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In the first half of the year , Internet companies are intensively shrinking the front .

Tencent shut down Penguin E-sports 、 Read some express 、 Digital collection business “ Psychedelic nucleus ”; Ali box horse fresh 、 RT mart and its home furnishing brands homearch All related stores , Community group purchase business Shihui group retreated in an all-round way ; Tiktok shut down the independent station project Dmonstudio,Tiktok Then shrink the business , Focus on some Southeast Asian and Middle East markets .

Besides , Meituan 、 JD.COM 、B The station also involves the contraction of its key businesses to varying degrees . From the perspective of being cut or tightened business , The goals of big manufacturers are relatively clear ： First, low value businesses , In particular, businesses that suffer losses or involve cash flow , Second, the business of strategic position reduction .

Like penguin E-sports 、 Business like shihuituan , It is a typical thankless business , and Dmonstudio The abandonment of this independent station business is more due to the strategic adjustment of Tiktok .

Except for contraction , Internet manufacturers are still collectively raising prices , It mainly focuses on long videos 、 Local life 、 Consumer businesses such as games .

But whether it's contraction , Or raise the price , Big factories are too passive , The effect may be good , But the vitality will also lose a lot , In such a situation ,B The value of end-to-end business is more special and precious .

The most direct expression is , Ali 、 JD.COM 、 Tiktok people frequently release solutions , Or sign strategic cooperation , It has the passion when I first started to consume the Internet .

At present, the industrial end and enterprise end are recovering elastically , There are a lot of opportunities to explore , For big factories to show their strength .

Golden opportunity

Repeated outbreaks , The enterprise expenditure attitude is cautious , Small and micro enterprises are more concerned about business survival , Large and medium-sized enterprises are more concerned about stable growth , But at present, macroeconomic recovery is the general trend , Social zero data is gradually warming .《 Survey report on Chinese small and micro business operators 》 Show ,2022Q2 The average turnover of small and micro business operators is 13.6 ten thousand , Than 2022Q1 Higher than 1.3 Ten thousand yuan , Increase in chain ratio 10%.

On the whole , Opportunities on the enterprise side mainly focus on three aspects .

First of all , Enhance the awareness and necessity of comprehensive financial management . There are many uncertainties in the external operation , The demand for enterprises to manage finance and taxation has increased , Traditional enterprises with large cash flow , And small and micro enterprises with long payment collection periods , It is the main demand side of the digital service of fiscal and tax management .

In addition, the national large-scale tax rebate policy has been accelerated , Enterprises with weak financial management ability are more sensitive to the construction of fiscal and tax capacity .

second , Digital Zhongtai has become an enterprise level new infrastructure . For large and medium-sized enterprises , Simply going to the cloud can no longer meet the long-term business development needs , The enterprise business 、 resources 、 Organize comprehensive digital and intelligent transformation , In order to shape the long-term competitiveness of enterprises from the genetic level .

Establish a digital middle station , Customize digital business management system for enterprises , take ERP、CRM、OA Integration provides integrated services , For large and medium-sized enterprises , Especially enterprises with leading capabilities , It is of great strategic significance .

Third , Cutting edge technology manufacturing industry is going global . At present, China uses photovoltaic 、 The carbon neutralization industry dominated by power batteries is gradually taking a leading advantage in the global competition , Industrial chain enterprises should fully go out and capture more overseas orders , Solid digital and intelligent capabilities are needed , For example, high-strength IaaS infrastructure 、 High security network protection capability 、 More efficient customer acquisition system .

at present , Internet companies can add weight from two dimensions B End , One is the scene , For finance and taxation 、 office 、 Areas where enterprises such as equipment digitalization have strong transformation and upgrading needs , One is enterprise , For strong loan ability 、 Profits are stable 、 Enterprises with abundant cash flow , For example, green enterprises .

From the recently released products and cases , For how to serve enterprises and industries , The attention of big manufacturers is shifting from market share to value realization .

JD.COM ： Proof of value

This year, 618 when , Jingdong once proposed “ Start the first year of supply chain value ”, Jd.com series of conferences that ended not long ago , The theme is “ Born from reality ”, JD's industrialization service logic has been very clear , Is to return to specific issues , Address specific needs , Reflect the value of jd.com to the industry .

For retail 、 New energy vehicle 、 Take the new payment full link solution launched by the three major financial industries as an example , JD wants to draw on its past experience in e-commerce payment scenarios 、 technology 、 Data advantage , Fully open up the efficiency and cost pain points of enterprise payment scenarios .

For example, in the field of new energy vehicles , JD's solution covers sales 、 Car networking 、 Settlement and other scenarios , Can provide a one-stop solution , Meet the needs of all payment links of the enterprise .

At JD cloud Summit Forum , JD technology proposed “ Return to user centric ” Idea , Think we should return to the essence of business , Will be close to users 、 Operational excellence 、 Product leadership is defined as the three values for enterprises to create leading advantages .

Interpret JD's from the perspective of values B End service logic , On the one hand, it is to tap user value , Help enterprises realize user capitalization , To better maintain assets , Realize assets .

This is similar to the previous “ One thousand thousand ”, But the difference is that thousands of people and thousands of faces are personalized to users , The focus is on the differentiation, classification and integration of data , The focus of user capitalization is to make data generate experience and profit value , Let individuals and enterprises achieve win-win , The latter is an upgraded version of the former .

On the other hand, it is full dimensional empowerment , Help enterprises achieve scenario digital capabilities . Although payment belongs to the general scenario of enterprises , But it's about corporate finance 、 Asset management , It is the key scenario of enterprise management . Full link 、 One stop payment solution , It can help enterprises build digital management capabilities of cash or asset flows .

The concept of value realization , Jd.com hopes to provide solutions that touch the core needs and pain points of the enterprise , Build solid for the enterprise 、 sustainable 、 Value explicit numerical ability .

Ali ： Make great efforts

Alibaba cloud has established “ Do not do saas, Integrated ” Ecological orientation of , Nail this year 3 The month also publicly stated “ Only as a basic capability platform ”, Ali has always been facing B Values repeatedly emphasized at the end .

At this year's Alibaba cloud Partner Conference , Proposed by Ali “ Stick to partner first ” Service concept , Put forward three core propositions ： Cooperation mode with clear division of labor 、 A genuine equity system 、 Long term stable development policy .

Industrial reform is now , Ali's intention is very clear , First, let partners feel the value of Alibaba products and services , Can make money , Get customers , Can be competitive , The second is to form a stronger joint force with partners , Ali can also be stronger .

At present, there are many challenges in the macro environment , The pain points of various industries are different , Alibaba's idea of making great efforts is to provide counterpart support for different types of partners , For example, special funds are invested in distribution partners , Provide sea going support to consulting partners .

The present , We should appropriately increase the synergy , Ali must be more involved , Because the long board of Alibaba and its partners is different , Ali's technology and capital , To achieve the highest efficiency , There must be a deeper running in plan .

in addition , Alibaba cloud also works with 20 Several partners have released scenario based joint solutions , Most of these partners come from finance 、 New energy and other industries , And there are overseas players who have good expectations for the Chinese market , For example, lutes in England .

Sign service cooperation on a large scale , Ali wants the market to form two basic perceptions . First of all , Representative enterprises in the industry believe that Alibaba's solution can bring exact results , Whether it's organizational change , Or business upgrading ; second , More enterprises cooperate deeply with Alibaba , Alibaba has a very solid position in the digital industry .

This resultant thinking , In the past, it was mainly used in Alibaba's e-commerce business , Nowadays, the industrial Internet is more eager for external forces , It is expected to release more ecological dividends .

Tiktok ： Yearn for growth

As a younger cloud service player , Tiktok beats in a high-speed growth period , Naturally, we pay great attention to the growth needs of enterprises , Especially in the current environment , Any enterprise has an extreme desire for growth .

Volcano engine recently released a new slogan “ New impetus for cloud growth ”, And a series of industry solutions , On the one hand, we want to strengthen the strategic importance of cloud to enterprise growth , On the other hand, it is necessary to output Tiktok in the content 、 Growth experience on video .

The value and significance of cloud to enterprises , In fact, these years have been fully recognized by the market , But the relationship between cloud and growth , In fact, many enterprises that have used cloud services are still vague , The cloud is not complete , Or the operation mode after the cloud failed to break away from the traditional thinking , It is the core reason why it is difficult for enterprises to achieve qualitative change .

The advantage of Tiktok is the growth ability of users and customers in Tiktok or content field , In the era of digital content and industrial Internet dominated by digital content , Such a digital base , It is a general capability that any enterprise needs to build .

And Tiktok's vision is not limited to the content industry , The newly released solution is in medical 、 Finance 、 automobile 、 Communication and other fields have made reliable practical service cases . In the trembling sound , Although the business models of various industries differ greatly , But the system logic of business growth is the same , After the clouds , How much value can data generate , How much business growth can be achieved .

For enterprise marketing , Tiktok also integrates massive engines and volcanic engines , Launched a full link marketing solution for enterprises . Tiktok 、 Tiktok and other large traffic platforms , The growth potential of dual engines is quite attractive to enterprises .

overall , Digital content era , Tiktok does have a big say in enterprise growth , After going through the cloud growth path , Generalize and customize solutions , Output to different industries , It is a reliable methodology for Tiktok cloud business to achieve growth or overtake .

It is a long-term priority

After the outbreak , There are two significant trends in the demand for digitalization on the enterprise side , First, there is an obvious demand for packaged solutions , Hope to get the most effective and valuable services and products , Second, we pay great attention to the anti risk ability and flexibility of the solution , I hope I can catch the definite development in the uncertain environment .

This also gives big manufacturers a problem , Because the big manufacturers do IaaS, Although gradually involved PaaS、SaaS product , But the final solution should be given in the form of integrated partners , Need to invest more energy and cost .

Enterprises need to be accurate to SaaS Level of nanny 、 Customized solutions , But big factories need restraint , Keep a sense of boundaries , Otherwise, it is easy to be mistaken for cross-border food grabbing , Let partners feel alienated . This is also Ali 、 JD.COM 、 Tiktok repeatedly emphasized the value when providing solutions , Emphasize the reasons for symbiosis .

From the new actions of big manufacturers , There are two trends in cloud services . First of all , From scale to quality , Whether it can really drive the growth of enterprises and maintain competitiveness is the key ; second , March into heavier industries , Improve the inclusiveness and scalability of solutions .

In the long run , Advanced manufacturing industry is in the expansion cycle , There is a continuing need for digital and intelligent evolution , And after the large-scale introduction of the Internet industry into the cloud , We must focus on the secondary industry and the heavier tertiary industry , In order to obtain considerable growth momentum .

In the current environment , There is a trend of homogenization in scenario solutions for large manufacturers , The most sensitive thing on the enterprise side is the difference between cost and effect , Big manufacturers should start from this , Show the differentiated value to enterprises and industries , Help enterprises reduce costs 、 Up performance , Strengthen other attributes , Push the cloud deeper into the industry .