Video Number Xiaobai starting operation guide

The video number has been online for two years , This year, the pace of commercialization has been accelerated , More and more people want to share in the video number , But suffering from inexperience 、 No team, etc , I have been disorganized , Lead to high investment and low return . There is no denying that , Some video numbers burst for reasons of luck , But most people are ready , Carefully studied the playing method of the video number , It is also natural to get rewards .

Account home page

Do a good job with the video number , First of all, have a video number , At present, the video number registration channel has been fully opened , When the wechat version is relatively new , Everyone can register , I won't go into details here .

After registration , It's the decoration of the account homepage . Account decoration has three elements , nickname 、 Avatars and profiles .

1） nickname

Nickname is best to see your vertical class at a glance , For example, travel tips 、 Brother Huo's Gourmet home cooking , This will help users quickly determine whether they want to view your work , On the premise of clarifying the account category , Users who click into the video are more likely to finish playing .

In order to ensure the completion rate , Try to grasp the video duration , It's best to control it within one minute , And before 5 Cut into the subject in seconds , Today, fragmented reading is popular , Users' attention is limited , Grabbing attention is the first step to retain users , It's also an important step .

2） Head portrait

Avatar settings also depend on your vertical class .

The lawyer 、 Knowledge payment is a highly professional field , It's best to wear high-definition ID photos in formal clothes , Give users a professional feeling , For example, lawyer Ma Fangfang 、 Wen Wen wenona; Agriculture, rural areas and farmers 、 Life records these , Just use photos with casual clothes in life scenes , Enhance affinity , Give users a sense of closeness , For example, Long Na records rural life 、 Master Liu and his wife …… If you don't know how to set the avatar , You can refer to the industry ranking list of Youwang data , You will find that the style of the head of each industry is relatively consistent .

3） brief introduction

The introduction is also for users to better understand you , It's best to highlight what your account can bring to users , such as ： Share beauty tips every day , How to make a home cooked dish every day …… It focuses on the update frequency and account content , It is a very useful account for users who need it . You can also highlight your achievements in the video number , Or focus on what you can get .

picture source ： Youwang data - Blogger details

operating

After the account is decorated , The next step is operation , The operation is divided into two parts , Short video and live . No matter which piece to focus on , Private domain traffic is very important .

1） Fans portrait

Social attribute based on wechat ecosystem , Video ID users have a unique large private domain traffic pool . Most people just start making video numbers , They will choose to forward their works to communities and circles of friends , Like through friends , Fission and distribute to the public domain traffic pool . I want to make it clear here , It is not recommended to add mutual fans and praise groups , In fact, most people will like it in seconds 、 Second review , The weight of the account is not good , At the same time, they are not friendly to fan portraits ,10 Vertical fan ratio 20 A fan is better .

Fan portraits are very important , Topic selection and realization method , Always refer to fan portraits .

If most of your fans are students , Copywriting can use the current popular stem , Video color matching can also be more youthful , With goods, you can choose goods with low customer unit price , It is more in line with students' consumption level . If it's more parents of children 、 Married people , Copywriters can choose to prefer emotional , It is easier to resonate with them , You can also choose slightly more expensive products with goods , Or bundle things , While this kind of people have a high consumption level , I also prefer to stock up . If you are an old person , You can add “ Sixty years old 、 Grandma and grandpa ” These words that emphasize age , It will attract users to click in and watch , The release time is also recommended at 6:00 a.m , Conform to the work and rest habits of this kind of people .

It should be noted that , What you sell should also conform to your industry , Food bloggers can sell kitchenware 、 Selling ingredients , But selling jewelry 、 Fans who sell clothes may not buy it . The same goes for live broadcast , No more analysis .

picture source ： Youwang data - Blogger details - Merchandise window

2） Topic selection

Speaking of topic selection , First of all, we must do the content that conforms to the vertical category of the account , If there is a lack of topics , You can reduce the update frequency slightly , But it must be better to be short than excessive .

Share tips for choosing a topic , You can pay more attention to comments and private messages , Topics generated by referring to the needs of others , The content must be read by someone ; You can also pay attention to the topic selection of the number owners in the same industry , But don't copy , One content he has made a hit , It doesn't make much sense for you to do it again , But you can refer to , For example, what he did was “ Do not repeat pasta for a week ”, You can do it. “ Don't repeat Bento for a week ”; You can also pay attention to the current hot spots , Combine your industry to make original content , You can refer to the popular content of Youwang data .

picture source ： Youwang data - Hot content

Of course , Don't deliberately do something that will cause controversy , No matter what platform , They all support positive content .

3） Private settlement

Relatively speaking, video numbers pay most attention to private domain precipitation , Therefore, many people will write their own wechat in their profile , Sellers will also put a wechat QR code in the package , It's all right .

Leading to the private domain is usually to add friends and invite them to your community , After you publish your work, you can forward it to your community , Increase the probability of private domain fission , It also ensures a certain degree of activity .

Many people don't pay attention to the operation of the circle of friends , Update your circle of friends frequently , It can enhance fans' understanding of you , The content of the circle of friends should be consistent with your account , For example, you pay for knowledge , You can send your own thoughts in the circle of friends ; You cook delicious food , You can send some of your daily cooked meals in your circle of friends ; You keep a record of your parent-child life , You can send some pictures of children in your circle of friends … It should be noted that , Don't send too many repetitions or meaningless things , Such a result is probably shielded , The ultimate goal of sending a circle of friends is to let users know you .

There is another advantage of draining to private areas , It can strengthen users' trust in you , The essence of a deal is trust , Users added your friends , Add your community , You are the people around them , More realistic , See how you are through your circle of friends , It's easier to feel close .