Analyze the meaning of Internet advertising terms CPM, CPC, CPA, CPS, CPL and CPR

 

1. CPM（Cost per mille）, Charge per thousand shows

This is one of the most common Advertising mode , It is also a way for many websites to realize their traffic , This kind of advertisement regardless of the calculation click , Or some kind of transformation such as registration and download , As long as this advertisement is normally displayed to 1000 people on the website . It is the most effective way to realize large traffic stations or some stations , This means that traffic is money .

2. CPC（Cost per click）, Charge per click

CPC It's very easy to understand , No matter how many people see your advertisement , As long as there is no click, there will be no advertising expenses , For advertisers, choose CPC The model can help improve conversion and reduce costs , The previous Zi fan talked about OCPC And then there will be some simple sharing , And the advertising platform can generally define one IP stay 24 You can only click once in an hour , Other repeated clicks are considered invalid , So as to reduce the budget consumption of advertisers .

3. CPA（Cost per action）, Charge per action

As the name suggests, it is an advertising mode that charges for completing a specified standard or behavior , For this action, you can register 、 consulting 、 transaction 、 download 、 The number of messages, etc . However, this model fully considers the interests of advertisers and ignores the interests of website owners , It has been resisted by more and more website owners .

4. CPS（Cost per sale）, Charge per successful transaction

This approach is even more demanding , At the same time, its price is higher , It is divided according to a certain proportion of the quantity and amount of the final purchase or consumption after the user clicks on the advertisement , If the user wants to complete the final payment , Are invalid .

5. CPL（Cost per lead), Charge per data

In fact, it is an advertising model that collects the list of potential users to charge , Charge according to the number of customers who click on the advertisement to guide the user to the web page specified by the service provider , Limit one IP stay 24 You can only click once in an hour . That is, every time you go through a specific link , A common advertising mode of paying after successful registration , This is what we usually call guided registration , By some games or APP A large number of... Are adopted for application and promotion .

6. CPR（Cost per response）, Charge per response

Charge according to the number of users' responses , Internet users can only be regarded as an effective response after correctly answering the questions set by advertisers or dialing the live telephone provided online , And define the same IP stay 24 You can't answer the questions raised by the same advertisement repeatedly within hours . In order to avoid the risk of advertising expenses , Only after Internet users click on advertisements and conduct online transactions , Only pay the advertising site fees according to the number of sales .

Other advertising models

PPL（Pay per Lead）

According to the pricing model of guided payment generated by online advertising each time . Advertisers pay advertising services for visitors to click on ads to complete online forms . This mode is often used in the Commission mode formulated for the alliance website in the network membership marketing mode .PPL Advertising is often used in the Commission mode for alliance websites in the network membership marketing mode . Be similar to CPL advertisement .

PPS（Pay per Sale）

A pricing model that pays according to the direct sales volume generated by online advertising . The word and CPS Basically, it means , Similar to Taobao customer service . In a broad sense, it does not only refer to the category of Internet advertising , It should include all forms of business cooperation based on the successful sales with a certain percentage commission .

PFP(Pay For Performance) 

Pay for performance

That is, according to the fee per thousand shows , Basic and CPM The pattern is similar .

Monthly charge method

At present, this mode is also a very left advertising cooperation mode , Website owners provide fixed advertising space for the website , Let them be sold at the price per month , At present, tears snow blog is basically operated in this way , No conversion is guaranteed , Because the price in this way is basically determined by the website traffic and website type , Because businesses or companies choose to put advertisements on our site , Transformation is one of the things they need to consider , So the relevance of the website will have a certain relationship .

Simple summary

In fact, the most common is CPM、CPC、CPA, And the way of monthly advertising space , Because this is a centralized way for webmasters / Only traffic owners can guarantee their own interests , Because we all know that the advertising conversion rate is obviously low , We all have a very clear sense of rejection of advertising , And advertisements need to clearly indicate that this is an advertisement , Even CPC It will have an impact , So it is conceivable that the Internet advertising industry needs to change , So with the emergence of new media platforms , We media content output , Information advertising has become the best hotbed for advertising , That's what happened OCPC such  oCPC  Advertising model of target conversion bid .

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author ： Chari King
source ：CSDN
original text ：https://blog.csdn.net/tony_vip/article/details/109640319
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