Tencent peace of mind ecological alliance was officially established as a linkage partner. Open technology helps "digital agriculture"

2021 Tencent digital ecology conference was held in 11 month 3 Japan -4 Held in Wuhan on . Digital business risk control on the next day of the conference , Tencent officially announced “ Peace of mind ecological Alliance ” establish .

Based on blockchain 、 One thing, one yard 、 Brand protection 、 Accumulation of marketing risk control and other technologies , Tencent security this year 8 Heavy products were released at the beginning of this month —— Tencent peace of mind platform . Adhering to Tencent security “ to open up · Communion ” Idea , Tencent security takes advantage of the digital ecology Conference , Move the peace of mind platform to the journey of digital real integration , United with Guangdong Southern rural investment 、 Qingdao Tengyuan 、 Beijing aichuang Technology Co., Ltd 、 Beijing yanshunong chain, Dili group and other industry partners , Jointly establish Tencent “ Peace of mind ecological Alliance ”, Based on industrial Internet experience and digital technology , Work together with ecological partners to promote agriculture through science and technology .

Yang Guangfu, vice president of Tencent security, said , After the release of peace of mind platform , Got the government 、 Strong support and recognition of business partners , It has landed in many provinces and cities . From the perspective of helping agriculture and rejuvenating agriculture , Tencent needs to work with partners to provide more complete solutions , Improve the quality of agricultural products as a whole 、 Improve the efficiency of the supply and marketing end 、 The touch of the consumer side has improved , So as to better realize rural revitalization . From the landing practice of Tencent peace of mind platform in various places , With the help of scientific and technological means, agriculture can move towards “ high quality and high price ” The road of brand development , It can also trace the source through the whole link of agricultural products , Ensure that consumers buy the best quality agricultural products from the source .

Agriculture is the first industry in our country , It is the foundation of our country . Under the guidance of the national plan for 14th Five-Year and the No. 1 central document this year , Tencent security combines advanced technical capabilities with successful solutions in multiple industries , In the broad scene of agricultural digitization , Officially launched Tencent peace of mind platform . And under the guidance of the Ministry of agriculture and rural areas , United Farmers Daily “ Peace of mind agricultural products program ”—— Relying on the accumulation of Tencent industrial Internet and the power of authoritative media , support 100 An excellent brand of agricultural products of origin .

Yang Guangfu introduced , Tencent peace of mind platform has been established in Gansu Province 、 Shandong 、 guangdong 、 Hainan and other provinces rich in agricultural resources have been deployed , Help multiple landmark agricultural product brands , Realize the rapid promotion of business value and brand value , Help local counties and cities improve the quality of agricultural products 、 sales 、 Brand awareness and reputation , Achieve sustainable digital agriculture 、 Digital agriculture .

Next stage , Tencent peace of mind platform will link with different link partners , Jointly promote ecological co construction . The first batch of eco alliance members include Guangdong Nanfang Rural Investment Industry Development Co., Ltd 、 Qingdao Tengyuan industrial Internet Co., Ltd 、 Beijing aichuang Technology Co., Ltd 、 Beijing Yanshu Agricultural Chain Technology Co., Ltd 、 Dili group , From resource integration 、 Blockchain technical support 、 Production and circulation of agricultural products 、 Industry wide process links, etc , Join hands with Tencent security to build , Upgrade peace of mind platform solution .

Zhang Yuwei, deputy general manager of Guangdong Nanfang rural investment, said , As the vertical grasp of Southern Newspaper Media Group in the field of rural revitalization , Southern rural investment joined “ Peace of mind ecological Alliance ” after , It's going to be all over the country 10 Three characteristic product producing areas jointly build an industrial base , The activity of passing the evaluation of China geographical indication product vitality index is 100 Industrial empowerment of national high-quality geographical indication products , And supply to Guangdong, Hong Kong and Macao Dawan District , Pratt & Whitney Bay area families . This will also create a set of peace of mind ecological Alliance , It also belongs to the new model of Rural Revitalization in Dawan District, Guangdong, Hong Kong and Macao .

Wang Tengfei, deputy general manager of Qingdao Tengyuan, said when talking about the vision of returning home with digitization , The next step will be to further improve the agricultural blockchain traceability platform , Continue to explore enabling traditional industries with advanced technology ; At the same time, we also hope to link ecological alliance partners , Build a national digital network 、 Modern agricultural industrial park , Make Shandong's agricultural products famous all over the country , Let the people all over the country feel at ease when they see Shandong's agricultural products .

Xie Zhaohui, chairman and President of Beijing aichuang technology, said , The goal of the next stage of cooperation with Tencent is to grasp the foundation , By tracing the source 、 Blockchain Technology , And combined with Tencent's technical precipitation in marketing risk control and data insight , Help rural enterprises 、 Agricultural enterprises collect and produce 、 circulation 、 The authenticity of each link of the terminal 、 Credible data , Further make good use of the full link data , Help improve supply chain efficiency , Provide quality guaranteed agricultural and sideline local products for consumers .

Hao Xinyu, general manager of Beijing yanshunong chain, introduced the related landing projects of Anxin platform , And said , Yanshunong chain will continue to explore , Mining different landing scenes , Build a more complete 、 More functional industrial digital platform , Form a better solution , Meet government management objectives , Let farmers profit , Let consumers feel at ease and satisfied , Help rural revitalization .

Guo Jie, general manager of Digital Platform Department of Dili group, said , Hope to unite with Tencent , Trace Tencent to its source 、 Solutions with advantages in blockchain and other fields , It is applied to the breeding of agricultural products at the origin covered by Dili group , And various application scenarios of agricultural product flow end . Through the cooperation between Tencent peace of mind platform and Dili , Jointly build a digital platform with full link traceability of food , At the same time, it helps all participants in the production and circulation of fresh agricultural products , Promoting Rural Revitalization .

Previously, at the peace of mind platform press conference , Ding Ke, vice president of Tencent, said , The construction of digital countryside can not be completed overnight , Nor can it be realized independently by an enterprise or a government department , We must rely on the power of Ecology . Tencent hopes to link multiple resources , Further help excellent domestic products 、 Agricultural products show their true quality through code chain tracing , Help consumers buy the best agricultural products , Also help rural brands out of the mountain , Walk into thousands of homes .

The establishment of peace of mind ecological Alliance , It marks that Tencent digital helps agriculture 、 The exploration and practice of digital agriculture has been further upgraded .“ Today we launch the peace of mind ecological Alliance , We sincerely invite our partners to join us , Build a reassuring platform solution , Together, we will help rural revitalization through the power of science and technology .” Yang Guangfu said .