Revelation: Bezos' business logic and leadership rules

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The essence ： Bezos' business logic and leadership rules reading notes

This article is about a book about the success of Bezos , The name is called 《 The essence —— Bezos' business logic and leadership rules 》. This is a Book of quotations . For a Book of quotations , I generally don't recommend reading , Because speaking from the system of celebrities or great men 、 A few words excerpted from the discussion do not affect our integrity 、 Systematic knowledge provides very useful help . Some of Bezos' comments , I prefer to watch his speech systematically 、 Biographies or other works . about 《 The essence 》 This book , I will talk about my feelings with you about how Bezos avoided failure , Part of the content combines @ Mr. Jianbai Point of view .

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One 、 For those routes + Solving social problems

What everyone wants to do is to follow the trend , The key is to have the wisdom and insight to discover potential . Lei jun says ：“ The wind is coming , Pigs can fly ”.

Some people ask , In case the air outlet goes , What about the pig flying into the sky ？ It does happen , Lao Tzu said that the wind never blows all day , A shower never ends , It means that a strong wind won't blow all day , It won't rain all day .

The tuyere comes fast , Go too fast . When the air outlet comes , The pig flew into the sky , Air outlet travel time , If a pig that flies to heaven has no wings , It will be a free fall . But what if the pig has a pair of wings ？ It is not uncommon in the business world for this pig to be permanent . The key is how to find the air outlet , If everyone finds out , That's not the tuyere , You can only drink some soup .

therefore , Hold the air outlet , It is necessary to have an insight into the underlying logic of the air outlet , Combine taking advantage of the situation with solving practical problems . such as , Bezos started Amazon with the Internet + Books are combined . The essence of shopping is value exchange , Books are the ladder of human progress , The form of Internet only makes this transaction faster 、 convenient . The domestic Dangdang network also relies on this model to develop and grow . But Bezos didn't stop at the stage of buying books on the Internet . On this basis , Further deepen the role of knowledge service providers , Promote the electronization of books , Become the largest e-book service provider , Develop e-readers ：Kindle.

Books are our spiritual home , In the era of knowledge explosion , I'm embarrassed to make waves without reading a few books . But there are many books , There is really no place to put , When I moved, I was like Master Kong , Full of books . Bezos found everyone's pain spot accurately , After the establishment of Internet book purchasing , Bezos developed the role of knowledge service provider in depth .

Besides , Bezos also marched into space . This is certainly the future direction of human development , Wandering the earth 、 Star Trek, etc , Every human heart on earth has a space dream . Bezos caught the trend , But it doesn't hurt that much . With more and more people on the earth , The earth is overwhelmed , With the popularization of space travel , Future period . This is business leaders' insight into trends .

Two 、 Attention to customers

Paying attention to customer needs is a common feature of successful business leaders , Whether it is Ren Zhengfei , Or Ma Yun , Or Lei Jun , In terms of customer service, they all say the same thing , Customer first . So is Bezos . The insight into the customer needs of Internet shopping keeps Bezos moving forward forever . He thinks that ,“ There are three things that are important to customers ： selectivity , Convenience and price ”. So all Bezos' efforts are constantly improving in these three directions . For selectivity , Bezos provides customers with personalized services , For customers who buy books , Choose which books consume the most energy and time , If customers can choose what they need as quickly as possible , This not only satisfies the customer's selectivity , It also satisfies the convenience of customers . Bezos thinks ,“ The so-called personalized service , It's like going back to the old days , All the businessmen in the town are familiar with you , They can help you buy the right product . Buy the right product , Can improve the quality of life ; Buy the wrong product , It will only add blockage to life ”. After Internet shopping has accumulated a large amount of customer data , You can be like a small businessman in town , Be familiar with customers' needs , It can accurately provide customers with the books they need . We are basically a transparent person on the Internet , Are you a man or a woman? , Students are workers , What books do you like to blaspheme , There are several people in the family , Where do you often go , The Internet is a treasure to us .

later , Bezos has launched a controversial service , That is to provide free express service for Amazon's gold medal members .“ Amazon's gold medal members can enjoy unlimited two-day free delivery service , And there is no minimum order amount . Amazon's gold membership service will undoubtedly cost the company a lot , But it will create a high-quality shopping experience for customers . therefore , In the long run , We believe they will buy more things ”. In this way , Although it will have an impact on Amazon's costs in the short term , But on the other hand, it will bring customer loyalty , Bring buying traffic .

3、 ... and 、 Bezos' leadership principles

Bezos thinks , Entrepreneurship is a state of mind , Instead of working for yourself . Entrepreneurs are resourceful , It's about solving problems , If you meet problem solvers who look really good , You step back and you will find , They are all self reliant people . The problems that entrepreneurs have to solve are all the problems of customers , Bezos put himself in the customer's shoes and looked for problems . Professor Kaplan of Harvard Business School believes that , Leadership is asking key questions , And find a solution , The ability to have the courage to implement solutions .

The first principle of leadership is to find a vision for the enterprise . The vision of the company is a clear description of the future development of the enterprise by entrepreneurs , Bezos thinks ,“ Once you have a big vision , You will find that it also includes hundreds of small visions . You have to be able to sort relentlessly , Be able to say :‘ No , We don't do this , Don't do that . We only focus on these three things ”.

Sure enough , Successful entrepreneurs are always similar . The only thing that matters is 3 Pieces of , Disney's former chief executive, Mr. Edgar, was running for CEO , This strategy is proposed , Approved by the board of directors . Professor Kaplan of Harvard University also said in his most popular leadership class , Key priorities should match the vision of the enterprise , And fixed in 3-5 term , More will involve the leader's time and energy .《 Efficient people 7 A habit 》 That's what Stephen, the author of . People of insight have the same understanding , Successful people do the same , so 3-5 A key priority , In line with the development vision of the enterprise , Is the key to success .

The less things, the more focused , People's time and energy are always limited . More work may not make a difference . Bezos thinks ,“ Startups need to be highly focused . I've seen a lot of startups , I have also met and communicated with entrepreneurs , they （ Start-up company ） There are too many things to do at the same time . The company's early resources are very valuable , And very limited , So you have to keep a high degree of focus , This is really important ”. Focusing is not something every enterprise can do . Everyone's heart is full of seven tricks , With limited resources , Want to do more . Little imagine , The more things you want to do , The less you can do . In the early stage of entrepreneurship and the development of the company , A time when there is too much money to spend , It is very easy to spread big cakes . Once the pie is spread, it is easy to deviate from the company's vision .

Bezos also believes that a sense of mission is an enterprise 、 The motivation for entrepreneurs to consistently produce good products . He said “ I firmly believe , People with a sense of mission can make better products , They will be more attentive . For a person with a sense of mission , It's not just a company . Your company is indispensable , Your company is reasonable , But these are not your reasons to be a company . You do the company , Because something meaningful is motivating you .” The mission encourages us to move forward without hesitation , It also inspires Bezos to move towards blue space , Although the benefits of this task are still uncertain , The investment scale is quite large . But what does it matter . Bezos is just fulfilling his mission .

A keen eye

“ Something comes out every year in 2300% The rate of growth , here , We must act quickly . A sense of urgency becomes your most valuable asset .” It's hard to imagine , Amazon was first in the garage , Finish packing on the concrete floor , So what makes Bezos believe in the future of the company ？ The first is a keen eye , He knows deeply , The cornerstone of any company is to create value for customers , He realized very early , A company wants to continue to grow , We must provide customers with real “ nothing needed is lacking ” Our product selection , So Amazon has been dedicated to personalized services , Help customers find products .

Optimism and luck

Bezos always reminds me of Ma Yun , Ma Yun has a classic quote “ It's very painful today , Tomorrow is more painful , The day after tomorrow is beautiful , But many people will die tomorrow night ” Whenever I encounter setbacks and feel unable to persevere , I will use this sentence to remind myself . And successful people will have some similarities more or less , such as —— optimistic . Bezos thinks ,“ Do anything , Optimism is a necessary quality .” Only believe in success first , Will have the courage to ride the wind and waves 、 Walk the line , Of course , Optimism is not blindness 、 unrealistic , We need to constantly focus on eliminating risks , Adjustment strategy , Try your best , Until you feel really optimistic and confident . Then there is the man who makes the plan , It's done , Bezos said ,“ In my submission , All startups need a lot of luck ”, I understand that the so-called luck is in line with the times 、 In line with the law of the market .

strategic

Almost all companies are talking about corporate strategy , What exactly is strategy ？ Today, new energy vehicles are the hot spot in the market , Strong support from national policies , So it is said on various news that 、 Various companies are preparing to build cars . This may not be called strategy , Because it is built on something ephemeral , With competitors joining 、 Technical barriers 、 The pressure of a large amount of funds , Maybe many companies will change direction , To find a new wave . Bezos' strategic view is ： Build your strategy on a solid foundation . What is a solid foundation ？ For example, focus on customers , Keep a beginner's mind , Develop new skills, etc . In Amazon , They are always trying to figure out these solid cornerstones .