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What problems should be paid attention to in running health preserving physiotherapy center?
2022-06-11 12:32:00 【szzhiluo】
The health preserving hall is guided by the theory of traditional Chinese medicine , Occupy a place in the fast-paced urban life , Such as massage , Scraping , Cupping , Fire therapy , Moxibustion , Sweat steaming and other traditional projects , Many young people 、 Middle aged people will do . With the progress of science and technology and the subdivision of market demand , There are also some health care centers that have developed new projects , such as Spa( The spa )、 Neck and shoulder care 、 Facial care 、 Essential oil opens the back , Cosmetic scraping, etc .
Although because of the epidemic , The business of the store becomes difficult , But people's needs always exist , During the operation of the health care and physiotherapy Center , We need to pay attention to the following problems .
Business model
The traditional store management model can no longer meet the needs of customers , Now most health care and physiotherapy centers adopt the franchise business model , The business model is relatively unified , All product projects are supported by the headquarters , It's easier for operators to get started .
Establish Word of mouth
Any store should establish the concept of word of mouth , Health care physiotherapy center should also do well in its own brand culture , Attentive service , Let customers be willing to spontaneously promote .
The brand model has been completed , Customers have trust in the store , After that, whether your project is cheap or expensive , The guest is willing to pay , It can even help the store pull new , In this way, the health club will be profitable .
Online and offline interconnection
Times change with each passing day , Intelligent 、 Digitalization has gone deep into people's lives , Do not keep up with the pace of social development , Enterprises will eventually be eliminated . The health preserving physiotherapy center must also break through the tradition , Use offline and online modes , Expand brand influence , Do a good job in member management and activities .
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