What about foreign trade companies? Is this another difficult year?

Many people in foreign trade have deeply doubted themselves , I haven't made any achievements in foreign trade for so long , Is it difficult for the foreign trade industry to do ？ It is really more difficult to do foreign trade now than before , Especially in the past two years , Rising cost of raw materials 、 Exchange rate fluctuations , Plus the cause of the epidemic , Foreign trade seems to be going through a cold water period .

In the age of Globalization , Each country is becoming more and more closely connected , All kinds of products are circulating all over the world . Foreign trade is not only a narrow sense of industrial goods , Now to the exit of high-speed railway 、 Aircraft import , Small to the export and import of health products and medicines , International trade cannot stop here , Foreign trade will not disappear .

《 Import and export manager 》 Magazines in 2021 According to the investigation report on the survival status of foreign trade enterprises in , In addition to external environmental factors , The digital age also separates the traditional foreign trade from the new foreign trade with digitalization , The reconstruction of global industrial chain and value chain is accelerated .

If the COVID-19 is an uncertain factor , Then digitalization is the biggest way to determine the direction . It is expected that in the next few decades , Foreign trade enterprises will face trade digitalization , Digital technology and mode of thinking will be integrated into all aspects of foreign trade . New business forms and models represented by cross-border e-commerce are full of vitality , It has helped China's foreign trade achieve better results than expected .

Cross border e-commerce is an important way to open up the international market

from 《 Import and export manager 》 The findings of the magazine are , The proportion of enterprises choosing e-commerce platform is continuous 5 Annual increase , from 2017 Year of 29.4% To improve the 2021 Year of 37.5%.

Especially after the outbreak of the epidemic, the normal trade business was interrupted , However, the new mode of foreign trade represented by cross-border e-commerce breaks the inconvenience of offline transactions , It has undertaken some important export tasks through online means , Unblocked the export channel , To a certain extent, it has made up for the sales losses caused by the export decline of foreign trade enterprises .

Although the epidemic will pass , The traditional way of foreign trade will also be revived , But the arrival of the digital age is irreversible . When you are still hoping to restart the offline business in the past , Others may have used big data to drive overseas sales , Many enterprises have implemented digital transformation from the inside out , Positive results have been achieved .

Standing on the “ Total station acceleration network ” Look at the future on your shoulder

1995 year ,MIT professor BernersLee Doctor foresees that network congestion will become the biggest obstacle to the development of the Internet in the near future , This sentence is indeed the truth . The current network environment is complex and changeable , The pain points faced by cross-border e-commerce are also prominent .

1、 The network quality is uncontrollable E-commerce platforms are usually based on Internet Ability to provide services , complex , The changing world Internet The environment has brought unprecedented quality of service challenges to the platform , High jitter and high delay 、 Congestion or even disruption is a common difficulty for all long-distance online services . 2、 Safety problems happen frequently DDoS attack 、CC Attack and Web Intrusion and tampering are serious threats to the security and stability of enterprise online services , Direct exposure of unprotected platforms online may bring huge risks and losses to enterprises . 3、 Users and employees are all over the world The same region as the centrally deployed application source service ISP The user service of can generally obtain relatively stable access , Other users all over the world are completely unable to get a consistent network experience , Most small and medium-sized enterprises cannot afford the cost and operation and maintenance complexity of distributed deployment or the use of dedicated lines to build a global Internet .

Cross border e-commerce has better undertaken export tasks relying on data and digital technology , From country to country , To platform to user , In addition to the basic server capabilities, the exchange of massive data , I need one more “ The engine ” To stay agile and efficient —— That's it Total station acceleration network .

Even the best website , If the opening speed is slow ,10 A user will have 9 Users chose to leave , Relevant statistics show , Every increase 0.1 Second load delay , It will lead to a decrease in customer activity 1%.

At present, the cost of getting customers is high , Users are faced with many options , Improve the user experience , Is the first step to retain users , This is particularly applicable to cross-border e-commerce .

The most common site acceleration CDN What services are good at accelerating is static content , Such as file 、 picture 、 Video etc. , adopt CDN Cache strategy to cache and accelerate . However, the application on the Internet is complex , The origin site often has a lot of content that changes frequently --- Dynamic content , If the user logs in 、 Content search 、 Live commentary 、 Shopping transactions, etc .

Most of the time, these platforms do not have the dynamic and static separation design and the dynamic and static contents are handled separately , This leads to the adoption of website acceleration CDN service , But it has not achieved a good acceleration effect , Because the acceleration performance of dynamic content has not been well optimized .

The accelerator's mace of the whole station —— Tencent cloud ECDN

Tencent cloud whole station acceleration network ECDN The most outstanding feature is , It can realize one-stop acceleration of dynamic and static resource mixing , All types of resources in the station can be accelerated at the same time on the same platform . Static resources can be developed by Tencent GSLB The system intelligently allocates the optimal service nodes ; Dynamic resources realize fast source return based on back to source routing optimization technology .

ECDN Because the network is rich in resources , At the same time, the static cache is integrated 、 Intelligent routing 、 Protocol optimization 、 Multiplexing 、 Anti jitter and other self-developed technologies , The acceleration effect is more obvious .

Benefit from the massive users and business experience of Tencent cloud services , Tencent cloud whole station acceleration network also has four advantages ：

1、 Scale advantage

ECDN Industry is an industry that emphasizes scale effect , Generally speaking ECDN The node distribution determines the fineness of the entire transmission network coverage .

Tencent cloud ECDN Deploy more than a thousand service nodes in the traditional acceleration network distribution nodes , Acceleration nodes cover the whole world 50 Multiple countries and regions , Have 120T Bandwidth capabilities , Provide customers with high availability 、 high stability 、 Highly reliable accelerator experience , Effectively solve cross operator problems 、 Network instability caused by cross domain 、 High access latency issues .

2、 Stability advantage

Support global load balancing 、 Seamless disaster recovery switching 、 Intelligent fault handling , Full link performance guarantee mechanism from the user end to the source station , Ensure efficient and high-quality acceleration effect .

3、 Security advantages

Tencent cloud ECDN It has a complete set of three-dimensional protection system . Unique bandwidth resources of Tencent cloud 、 Machine resources , Tamper proof 、 Anti hijacking 、 Full link HTTPS Encryption capabilities . combination SCDN（ Safe acceleration ） It can provide users with Super bandwidth DDoS Protection and WAF protective , The protection of the whole link is guaranteed .

4、 Service advantages

As early as 2017 year , Tencent cloud won the third batch CDN License plate , Brand awareness is relatively high , Serve many large and small customers , Have a first mover advantage , Have a better after-sales support team .

Provide 7×24 Hourly online technical support , Regular network quality assessment and optimization assistance , And professional practical training . Save you worry and effort , Accelerate worry free .