In which industries did the fire virtual human start to make efforts?

Since the concept of metauniverse became hot , The virtual human industry has also ushered in a rapid growth . With the foundation of early years , The entire virtual human market has formed a large-scale industrial chain in a very short time .

From display device 、 Optics 、 sensor 、 Chip and other hardware foundation , To various technical services 、 Operation platform , And then to the actual scenario application , A large number of interconnected enterprises are involved in the upstream and downstream of the entire industrial chain .

According to the difference of technology, virtual human can be divided into human driven digital identity virtual human and network digital human driven by intelligent algorithm . These two types of virtual human also represent an ecological scene in the future digital space , The digital identity controlled by real people and the native residents of the Internet have formed a unique digital society .

The Internet is now facing a major change , As the technology matures ,Web3、 Concepts such as the meta universe are beginning to fall into place , Virtual human is the entrance to communicate the real world and the digital world , It began to show the penetration of diversification .

game ： The most suitable field for virtual human

The game industry can be said to have the most perfect fit with the virtual human , Whether it's a player controlled game character , Or inside the game “NPC” etc. , essentially , Are a manifestation of virtual human .

At present, the growth trend of the whole game industry is very fast , According to statistics , stay 2021 year , The number of game players in China is up to 6.6 Hundreds of millions of people , Nearly half of the total population . This fast-growing industry , It also gave birth to the demand of game players for virtual characters in the game .

Because of this , tencent 、 NetEase 、 The leading enterprises in the domestic game industry such as MIHA tour also regard the virtual human industry as a key business for enterprise development . For example, Netease was as early as 2017 The game artificial intelligence research institute established in —— Netease Fuxi , In recent years , Make a scene for its game 、 Role building and other aspects provide great help .

Brand marketing ： Virtual human and brand IP Heavy cooperation

Marketing has always been the core business of most enterprises or institutions , How to attract more customers' attention , How to improve brand awareness , Become the focus of their thinking .

Virtual human in this period , It can be said that it has high traffic , Naturally, these enterprises and institutions will not miss this natural opportunity . You can say... Without being polite , Most virtual people in the current market , To some extent, they have become a marketing gimmick of their enterprises or institutions .

Virtual human images can be customized according to needs , It is applicable to various scenarios , At the same time, it is not easy to appear “ Rollover ” accident , Both management and operation costs are greatly reduced , These characteristics also make many enterprises more inclined to choose virtual people in brand building .

recreational ： The earliest and most extensive virtual human application scenarios

Virtual idol is the application of virtual human in the field of entertainment , And this industry has been born for a long time , Like the well-known virtual singer's first sound, the future is as early as 2007 Years ago , And the first Chinese Virtual song, Ji luotianyi, has been born for ten years .

in addition , There are also a large number of virtual idols in our vision , It is estimated that , To 2023 year , China's virtual idol market will expand to 205.5 One hundred million yuan .

The entertainment field has become the largest application scenario of virtual human , Widely distributed in advertising media 、 Radio and television 、 Movie Animation 、 music 、 dance 、 Live broadcasting and other industries . Virtual idols are also promoted by the idol effect , Many peripheral industries have been derived , Formed a complete industrial chain .

services ： A new virtual position is “ Recruitment ”

The service industry is also beginning to see a large number of virtual people , Such as host 、 The tour guide 、 Announcer 、 Trainers and other posts can use virtual people to work , And there are many successful cases . With the upgrading of artificial intelligence and other technologies , The intelligence of these virtual employees 、 The interactivity will also be further improved .

Virtual human is bringing a great change to the service industry .