Digital collections - new investment opportunities

Digital collection this and “ Meta universe ” A new concept with countless connections , Is becoming a connected finance 、 Artwork 、 The new bond of the Museum , It has also become a new wealth pursued by all .

Lively digital collections and NFT market

What is a digital collection ？

According to the interpretation of Alipay digital collection platform , Digital collections are specific digitized works that are uniquely identified using blockchain technology 、 Art and goods , Each digital collection is mapped to a unique serial number on a specific blockchain , No tampering 、 An integral , Nor can they replace each other .

Simply speaking , Is to use blockchain technology , Corresponding to a specific work 、 Unique digital voucher generated by artwork , On the basis of protecting its digital copyright , Realize real and credible digital distribution 、 Buy 、 Collection and use .

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Speaking of digital collections , I have to mention NFT（ General Certificate of heterogeneity ,Non-fungible token） The concept .

2021 It was called in “NFT First year ”. In this year , American artist Mike · Winckelman's digital work 《 every single day ： front 5000 God 》 after 14 Days of online bidding , Finally, it will be converted into RMB 4.5 A $100 million deal , Also created the year NFT Price record of works . thereafter , More and more digital works are sold online at sky high prices . This makes more “ art ” Get into NFT, It also makes more products see the possibility of breaking the circle and making money .

Driven by both interests and influence ,NFT stay 2021 In, it began to be more entertaining .

6 month , The movie 《 really · The three kingdoms are unparalleled 》 Release the first film in China NFT series , It includes different forms of role images 、 Prop Poster .

10 month , Wang Jiawei's movie NFT works 《 In the mood for love 》 At Sotheby's auction , With 428.5 Million Hong Kong dollars .

Ali 2021 year 5 First launched in January NFT Digital art special , And in the 6 Limited monthly sales “ Dunhuang Flying Apsaras ”“ Nine color Deer ” Two payment codes NFT The skin , The price is 9.9 element , Each limit 8000 Share , The result is second light .

The present , Digital collections have become a hot spot in the industry , There are many categories , Including but not limited to digital pictures 、 music 、 video 、3D Model 、 E-ticket 、 Digital souvenirs and other forms .

Reports show that , stay 2021 year 9 month , The world's largest NFT trading platform OpenSea Daily sales have exceeded 1 Billion dollars , in fact , The real peak is 8 month , The platform 8 month 29 The daily trading volume exceeds 3 Billion dollars .

Now? , Except Ali , tencent 、 NetEase 、 Bili, Bili 、 Xiaohongshu and other Internet giants have also begun to layout NFT, Have launched digital collection platforms .

In the field of culture, tourism and commerce , The digital collections of museums have developed rapidly in the past year . For example, the ant chain initiates “ Treasure plan ”, In the first phase, the bronze square statue of four sheep, which is currently stored in the National Museum of China, will be launched 、 Western Han Dynasty gold and silver cloud bronze rhinoceros statue, etc 4 A digital collection of national treasures , The first sale is sold out . Then Dunhuang Academy of Fine Arts 、 Hunan Provincial Museum has followed up and launched relevant digital collections .

2022 year 2 month ,《 Just green 》 Digital collection in 3 month 3 Digital collection Commemorative Ticket launched on the th , This is the first digital collection Commemorative Ticket in the performance industry .

2021 year , Vision China has also launched a digital collection business , By the end of 3 month 7 Japan , Vision China “ Meta vision ” platform , Cumulatively 23 On sale , total 100 A collection , among , One of the digital collections 《 Spring flowers are blooming 》 Shot in the corner tower of the Forbidden City with unique Chinese traditional culture , It has strong regional characteristics .

about “ Meta universe ” Come on , Chains are also very important .

The China tourism chain project is a specific innovative measure for the application of blockchain in the tourism industry . Based on the alliance chain , Build different functions “ Subchain ”, Gradually form a complete 、 A comprehensive system . among , Digital collection is the business segment that it attaches importance to . CYTS Aoyou Taiyi, the project company of China tourism chain （ Beijing ） Liboyang, general manager of the Technology Co., Ltd., said , There are many tourism chains in China IP Fang has provided the underlying technology and released about dozens of collections , The market side has achieved good results , Many of them have appeared “ Explosive ”.

Domestic Internet giants know that the air outlet is sharp , Combined with the reasons for policy supervision , Set a custom limit ： Digital collection , And set multiple restrictions , Avoid malicious speculation and deliberately go to the financialization . But this still can not prevent the digital collection from being sought after in the market .

Investors or leeks ？

“ because NFT Issuing overseas requires virtual tokens , Not in accordance with Chinese law , So in China , Everyone has taken a relatively compliant route —— Digital collection . In foreign countries, it relies on copyright to make profits , Like the stock exchange model . In China, it is also a kind of financial transaction , You can't do it without a license plate . Now Hainan has approved the country's first digital collection exchange , License plates are also available , But the rules have not been established yet , It has not been officially opened , Some platforms have opened the gift transfer function with time limit requirements . Compliance is the most important , Now everyone is waiting , When the other boot lands .” Senior players say .

Although it has not been officially opened yet , But in private , The development of digital collection market has changed with each passing day . Museums 、 Internet platform , And cultural and creative enterprises are going deep into this field , There are many small and medium-sized platforms for some digital collections .

“ There are nearly 100 large, medium and small platforms that I have paid attention to , There should be hundreds now .” Senior players say .

Ke Yao （ Beijing ） International Cultural Media Co., Ltd （ hereinafter referred to as “ Ke Yao culture ”） Founder and CEO Yanxiaojun introduced orange tourism , in 2020 Pay attention to this market at the end of the year , At that time, this market had already formed “ Resource side （ Copyright owner ）”“ Operator ”“ platform ” Relatively complete industrial chain .

Ke Yao culture is “ Operator ”, The main work is to provide digital product transformation services for copyright owners .“ Whether it's photos or cultural and creative products , The original product still needs secondary investment , Digital transformation , Sometimes we need to create again , Make it a product that can meet market demand and regulatory compliance .”

at present , Ke Yao culture and Ao Xiang Zhai culture jointly create digital cultural creation of sports relics , Cultural re creation with digital technology , Make it have more applications in the field of cultural and creative industries . meanwhile , They also jointly create traditional cultural digital products with Galaxy Changxing , At present, tens of thousands of 3D models have been established , Covers realistic characters 、 Architecture 、 Weapon 、 Articles for daily use 、 Cultural goods 、 Clothing and accessories 、 Jewelry, etc , And create the meta universe three-dimensional digital collection tide play series , Develop the Three Kingdoms character card blind box .

“ Actually , In theory, digital collections are not entirely commodities , Because it is also a tool for enterprise marketing , Whether it is CCTV now 、 Xinhua news agency or Ping An Bank 、 audi , If there is a new product, make a new digital collection , Not for profit .” Yanxiaojun said .

Although some of the cultural tourism collections are aimed at marketing and spreading culture , But investors are not necessarily .

International Olympic Committee authorized official Bing dwen dwen blind box in Beijing time 2 month 12 Available in the early morning of the th , The total number is 500 individual , Every 99 dollar , Limit purchase per person 5 individual . Less than half a month , All series of blind boxes have been sold out , Among them, the digital collection with the highest increase has soared by nearly 20 times .

The same is true of digital collections in other museums , Thousands of collections were sold out in less than a second .

This is due to the low price , meanwhile , It also stems from people's concern about the premium space of digital products “ Imagine ”.“ Now it is not just investors who are enclosure , Individual investors are also hoarding .” The veteran said .

This has also caused some differences in the museum industry .

According to a museum insider ： There is no problem with the direction of digitalization of the collection , There is no problem for digital collections to enter the public domain , But it is inappropriate to use him as a tool for profit . More consideration should be given to commonweal and sharing , After all, the money comes from public finance .

The source said ：“ The main problem in the future is , The issue of digital collection circulation control and demand , And the copyright of secondary development . According to the copyright law , The copyright of secondary development belongs to the developer , The form of secondary development should be clearly defined , There must be no agreement against social customs , Many people have realized this problem , But there is no action at the management level . The development trend of cultural and Museum digital collections in the future , I hope it's free , But the current operation , As a market behavior , It is contrary to the public welfare and sharing concept of the museum . therefore , I personally do not advocate excessive marketization .”

But yanxiaojun thinks , Because it just started , The current state of the market is chaotic and disorderly , But once the regulatory policy is introduced , This market will enter a normal market track , So some people are also taking a wait-and-see attitude . And for creators , Digital collections will stimulate the market to create better digital cultural products .

“ Some people worry that homogeneous products will come out , actually , The attribute of the blockchain determines the uniqueness of the collection copyright , Circulation determines the value of the collection , So this worry is unnecessary .” Yanxiaojun emphasized .

How cultural tourism enterprises play with digital collections ？

“ Because of the domestic digital collections and the international NFT It's not a concept , Therefore, the operation process is relatively simple , At present, it mainly cooperates with external companies .” The relevant person in charge of a cultural tourism enterprise said .

According to introducing , Vision China is committed to promoting the development of the real economy by developing its digital collection business , Carry forward the excellent traditional culture of the Chinese nation , Promote the digitalization of traditional culture “ Rejuvenate ”, Integrate innovative technology and cultural industry , Help to break the digital situation of cultural and creative industries , An attempt to promote the healthy development of the industry .

For cultural tourism （ Wen gen ） What issues should enterprises consider when participating in digital collections , The relevant person in charge of Vision China said , To find the right direction and positioning , Dig out those that have come from “ A corner of a bundle ” The name card of the region becomes “ It's widely spread ” Products with high potential , Thus enabling the local cultural tourism industry in reverse , Open up a new path for cultural product innovation .

Yanxiaojun also believes that , Creating a digital collection must be “ Content is king ”, When selling, we should put it in a direction .“ After building the platform with existing technology , What is ultimately needed is content . At the same time, the influence and focus of existing platforms are also different , There are some cultural relics , Some are cultural and creative , There are also movies , There is music and so on , Different topics correspond to different groups , conversely , Choose a different platform , The result of sales is also different , Large platform companies will create a series of digital collections with the theme of scene stories , The real three-dimensional model collection is closer to the meta universe .”

At present, the digital collection and the meta universe are still in the exploration of the combination of number and reality , This year's NPC and CPPCC , CPPCC members are quite concerned about this . From the development history of the Internet , Public opinion governance in network virtual society 、 Transaction supervision 、 The protection of personal privacy and even the maintenance of national sovereignty , It's a serious challenge , At present, it is still under constant exploration and improvement .

Liboyang predicted , From the perspective of the future development of the cultural tourism industry , China's tourism chain has a vision of industry assistance in two directions , Namely, industrial digitalization and digital industrialization . In the aspect of industrial digitalization, a new credit system is created by relying on blockchain technology , Promote more standardized and efficient transactions through smart contracts , Make consumption behavior more intuitive , Realize the digital upgrade of cultural tourism consumption . In terms of digital industrialization , Based on the existing cultural tourism resources , Creating a digital cultural tourism space with personalized tourism experience has become the future direction , With the digital migration of human beings from the physical world to the digital world, a complete set of economic and social systems may be formed in the future , Create new financial markets and commodity markets .

Liboyang said ：“ What do people begin to pay attention to in the application of the combination of culture, tourism and real estate ？ Equity . The value of the collection has been rising rapidly , If only a simple digital collection is not convincing . Need to become a project to run , Now successful cases at home and abroad are like this , The collection needs to start considering whether it has copyright ？ Is there any right ？ Only in this way will the value increase all the time , It will not dissipate with the end of the digital collection activities , Only commemorative significance remains , There is no other value .”

Although there are many variables , But he is still optimistic , Express ： The proportion of China's cultural and creative industries in the world is less than 1%, We have a lot of room for development .

however , Born in the financial field , And the upper management system is not clear , Therefore, many cultural and tourism enterprises are secretive about this topic , Many respondents declined to mention , And take a wait-and-see attitude ——“ Wait a minute ”.

But the digital wave is surging ,“ the 14th Five-Year Plan ” The planning outline clearly mentions , To promote the Internet 、 big data 、 The deep integration of artificial intelligence and real economy . And accelerate the development of digitalization , Digital collections are becoming a new trend of modern people's cultural consumption , One day , It will certainly become a matter of concern to more people , Then enter the digital collection track , It may be too late .