Digital collections become a new hot spot in tourism industry

Under the meta cosmic boom , Digital collections are becoming a new hot spot in the cultural tourism industry . Public data display , By the end of this year 3 End of month , The distribution scale of the national cultural tourism digital collection has broken through 4200 Ten thousand yuan .

 

 

In recent days, , Yuan Shuai, an expert in the digital field, said in an interview , The digital economy represented by digital collections has become a new driving force for cultural and tourism economic growth , It is reshaping the new advantages of cultural tourism development . Local cultural and tourism departments hold a large number of mature IP, Suitable for activating with digital collections , Enabling culture and tourism industry .

 

actually , At present, some cities have begun to grab the outlet of digital collections . Hangzhou is one of the earlier cities . Ali 、 NetEase 、 Ant 、 Zhongnan cartoon 、 The intelligent inspection system of Master Yu chain trust was launched nationwide 、 A number of enterprises such as hangshujiao have entered the Bureau , Explore the development mode of the digital collection industry , And with government agencies 、 Enterprises and institutions actively carry out cooperation , It provides a good environment and technical support for the layout of digital collections in Hangzhou's cultural tourism industry .

according to the understanding of , Gongshu 、 Linping 、 The cultural and tourism departments of Yuhang and other places are cooperating with yanzan culture and other scientific and technological enterprises to carry out selection activities in combination with the cultural logo of the Grand Canal , The ancient building sites of the canal 、 Canal folk activities 、 Digital presentation of traditional skills of the canal , At present, shizhuzhai woodblock has been watermarked 、 Wang Xingji fan 、 Yuhang paper umbrella production 、 West Lake silk umbrella 、 Yuhang Qingshui silk cotton production technology and other intangible cultural heritage projects of the canal have been built into intangible cultural heritage digital collections and brought to the market .

 

Some analysis points out that , The sale of digital collections helps promote physical cultural tourism and digital consumption 、 The organic combination of digital entertainment , It is more in line with the current consumption needs of some young people , It may bring new development opportunities to the cultural tourism industry .

 

This year, 3 month , Issued by Zhejiang Provincial Department of culture and tourism 《 Implementation Opinions on accelerating the high-quality development of digital culture industry 》, Clearly put forward to promote the integration of cultural tourism intelligent products “ Meta universe ” Development trend , Encourage artwork 、 Cultural relics 、 Intangible cultural heritage and other cultural resources “ Number twin ”, Realize the creative transformation and innovative development of traditional cultural resources .

 

At the moment , Digital collections may become the fastest application scenario for the cultural tourism industry in the meta universe . In the future, with the continuous standardization of the digital collection industry 、 improvement and development , Digital collections are expected to create more new business forms combining culture and Technology , Continue to empower and support the digital upgrading of Hangzhou's cultural tourism industry .