The combination of cultural tourism and digital collections has a significant effect, but how to support users' continuous purchasing power

The digital collection of culture and tourism industry has broken the marketing dilemma to a certain extent , But the rapid development of digital collections is still in the exploratory stage ,“ tuyere ” There are still hidden risks .

“ There is also an obvious head effect in the digital collection market . Like the Forbidden City 、 Sanxingdui Museum is the head of its own cultural scenic spot resources and flow attributes IP It can attract people's attention , And general scenic spots and enterprises , Then stop at popularity and the scarcity of chemical resources .

Hou Fengcheng also admitted ,“ Except for a few extremely scarce IP, At present, the appreciation and collection value of most collections in the culture and tourism industry is difficult to support the driving force of users' continuous purchase .” meanwhile , Infringement of intellectual property rights 、 Speculation and other phenomena , They are also risks that the industry needs to guard against .

“ The promotion of digital collections has to rely on the traffic and technical support of large platforms , It is also very easy to place digital collections in the gray trading zone . The platform for developing digital collections is more mixed , The less secure the original data of cultural relics is （ obtain ） Guarantee , Will digital collections disturb the order of the property market ？ These will become the unknowns of the development of digital collections .”

Digital collections enable cultural tourism , People in the industry should pay more attention to the quality of products , In order to walk out of the path of sustainable development in the blue ocean of the meta universe . that , What is a valuable digital collection ？

“ I think the really valuable digital collection , Its social influence will surpass its own artistry . For example, Dunhuang art has successfully made a circle in the form of digital collections , Truly form a long-term impact across regions and time .” Hou Fengcheng believes , Cultural tourism enterprises that can finally come out of digital collections ,“ Should have an open mind , Actively explore the combination of digital collections and their own business , Be able to associate digital collections with real interests , Form complementarities ; And can continue to pave the way for infrastructure , Study your own technical level ; If the enterprise has social business or social gene , It will also be of great help .”

In Liu Yuzheng's opinion , A successful digital collection ,“ It is inseparable from the excellent original design team and the team's in-depth investigation of the market , And the ability to process and recreate existing cultural resources ; Only local culture 、 art 、 Intangible cultural heritage folk customs are closely combined with innovative technology , To help the cultural tourism industry upgrade .”

“ At present, the industry has both tuyere and Hukou .” Liu Yuzheng pointed out to reporters , The digital collection comes with “ Light assets 、 Return quickly 、 High social benefits ” Other investment attributes ,“ So there are some enterprises in the market who just want to stand on the tuyere and take a share . So much so that （ rely on ） A picture 、 A three-dimensional model can rise in the wind , This brings hidden dangers to the development of digital collections . Only solve the problem of uneven quality 、 The selling platform is not compliant 、 Weak market risk prevention and control , Only digital collections can achieve benign development .”