Digital collections accelerate the breaking of the circle and help the industry find new opportunities

2022 Since then , The popularity of digital collection transactions has not decreased , From the initial painting 、 Music works to a pair of shoes 、 A ticket , From popular fashion brands to intangible cultural heritage 、 From the Internet to the catering industry …… The coverage of digital collections continues to expand ,“ All things can be NFT” Gradually evolved into “ Everything can be a digital collection ”

 

10 billion market blue ocean of digital collections

 

Digital collections are the product of the integration of blockchain technology and Art , Using blockchain Technology , Digital art has the only proof that cannot be tampered with , yes NFT A form of application of . With this certificate , Whether it's a video 、 A piece of music or a photo , Will have the value of collection and circulation , It's just not in kind , But as a virtual art in the meta universe . let me put it another way , This is a kind of visible and untouchable collection .

 

2021 It was called in “NFT First year ”, Many art industries 、 Digital collections in the game field have been launched , Has been dominating the digital market and popular culture . Relevant statistics show ,2021 In, about... Digital collections were sold in China 456 copies , The total issue value is about 1.5 One hundred million yuan . According to the calculation of toubao Research Institute, a research platform in the data field ,2026 The scale of China's digital collection market will reach 300 One hundred million yuan ; According to the gyro Research Institute 《 Digital collection application development report 》 Show , In the existing metauniverse and IP Under the upsurge of operation , According to the existing overseas 700 The scale of 10000 trading users is calculated with potential users in China , It is expected that China's digital collection trading market will be in 2—3 Reached in 500 Billion —800 One hundred million yuan .

China's digital collection market size forecast （ One hundred million yuan ）

 

Many industry brands take the digital collection express

 

1 month 30 Japan , National brand Wanglaoji joins hands with Alibaba , Launch the first digital art work “ Baijiahe ”, And conduct a public auction on Alibaba online .

This online auction “ Baijiahe ” Digital art , The first batch contains 100 A surname , Its concept comes from the integration of national brands and traditional surnames , Take the figurative Chinese surname culture as the core element , A beautiful wish to inject auspicious culture ; And due to the application of blockchain Technology ,“ Digital collection ” Have unique identification and ownership information on the blockchain , Can not be stolen . Therefore, once users get it, they will have a unique digital asset that cannot be homogenized ;

 

4 month 22 Japan , Sichuan online United Tencent security 、 Sichuan Institute of cultural relics and Archaeology launched a public service launch “ Matter matter phase ” Theme digital collection , Online only 1 Second ,6000 A digital collection “ Seconds are empty ”;

 

5 month 10 Japan , Xinhua Wenxuan Sichuan digital publishing media jointly auctioned by Alibaba , Launch the first digital book collection product in China —— Ah Lai 《 respond to the emperor during a court audience 》, Open for two minutes , The sales volume breaks through 2000 Share ;

 

5 month 19 Japan , Maotai launched “ Maotai in the solar terms ” Series of digital collections , Include 53 A digital collection , The plan is divided into 24 Solar term series and traditional festival series , common 9605 Share . Among them, overseas circulation accounts for 80%, Domestic share of 20%;

“ Maotai in the solar terms ” Series of digital collections

 

 6 month 2 Japan , Hungry? The first seasonal digital collection 《 Little sister Tang spent the Dragon Boat Festival 》 It will be released online for the first time in Luoyang , The first seasonal food digital collection will also be opened simultaneously .

《 Little sister Tang spent the Dragon Boat Festival 》 Digital collection , It combines the classic image of Tang Xiaomei with the image of the Dragon Boat Festival, dragon boat and zongzi , It reveals the profound Tang culture and Chinese traditional folk customs ;

Hungry? Digital collection 《 Little sister Tang spent the Dragon Boat Festival 》

 

6 month 3 Japan , Guangming united with beiwen digital 、 Digital Collection China issued the digital collection of intangible cultural heritage Wufu zongzi sachets , limited 1 copies , It causes more than 45 Ten thousand people gathered around , only 10 Seconds were robbed ;

 

7 month 4 Japan , Chinese time-honored catering brand Quanjude welcomes 158 Birthday . Two digital collections were launched on the same day . The selling platform is China Youth Daily “ Leopard youth universe ” Data collection platform , The collection includes 1 paragraph “ A hundred years of fire ” Video and 6 A cute duck shaped blind box ;

 

Quanjude launched “ Cute duck ” Theme digital collection

 

7 month 12 Japan ,《 The global times 》 Joint digital art e-commerce platform MetaHere, Launch the blockbuster news digital collection , And will present for the first time 1997 year 《 Global literature 》 Officially renamed 《 The global times 》 First issue number of , namely ：1997 year 1 month 5 The first day 207 period 《 The global times 》 Front page digital collection , This collection will appear as a limited synthetic collection ;

 

Multiple capital entry , The data collection platform is super 500 home

 

Driven by huge market value , More and more traditional Internet manufacturers have begun to test the waters of digital collections . Not only Tencent 、 Ali 、 JD.COM 、 Interest chain 、 Baidu and other Internet companies go deep into it to improve their product matrix , And Vision China 、 Mango. TV、 Microblogging and other enterprises are actively rushing to lay out digital collection trading platforms , Na Xue 、 auchan 、 Xiao peng 、 Yili and other brand digital collections have also sprung up .

 

2021 year 6 month , Alipay launched a small program “ Ant chain vermicelli ”, Later on 12 month 10 An upgrade announcement was issued on the th , Officially launched the digital collection platform based on ant chain “ Whale probe ”, The first issue of whale exploration released Dunhuang Feitian 、 Skin digital collection of nine color Deer , Buyers can use their payment code pages on Alipay. , Soon after , A series of products such as 《 Assassin five six seven 》、 Asian Games digital torch and other projects , And with the Museum 、 Artists, etc , Casting a large number of rich digital collections ;

Alibaba digital collection platform “ Whale probe

”

 

2021 year 8 month 2 Japan , Tencent released the first in China NFT transaction APP“ Psychedelic nucleus ”, And launched the first batch of NFT product “ Limited edition vinyl records NFT”.“ Psychedelic nucleus ” The service agreement shows this APP It's a “ Provides access to 、 Share 、 Buy NFT The entrance of digital works ”. at present , It has been opened for download in major application markets such as app Bao , The initial product price is 18 element , limited 300 individual ;

tencent NFT trading platform “ Psychedelic nucleus

”

 

2021 year 12 month 17 Japan , Under Jingdong NFT Distribution platform “ Lingxi ” Officially launched on JD APP Applet , JD.COM “ Zhi Zhen chain ” by “ Lingxi ” Provide technical support , The first batch of Jingdong mascots “Joy” For designing prototypes NFT, Price 9.9 One RMB , The number of each edition is 2000 Share , The release of the first collection also linked JD health 、 Jingdong public welfare , Jointly contribute to public welfare projects for rare diseases ;

Jingdong digital collection platform “ Lingxi ”

 

2022 year 1 month 24 Japan , Little red book, a short video social platform, has been launched on the digital collection distribution platform “STEP INTO R-SPACE“, At the same time, dozens of digital collections are released .“STEP INTO R-SPACE“ The platform was incubated by the thermal neutron studio under xiaohongshu , And name the digital collection issued by myself “R- Digital collection ”, Can be found in App There is a special display space in the , In addition to having a digital collection online , You can also receive paintings in real life 、 The statue 、 Physical goods such as dolls .

Digital collection distribution platform “STEP INTO R-SPACE“

Future trends of digital collections

At present, digital collections are still exploring the compliance development path of domestic localization , But there's no denying it , Digital collections are still a promising new industry , It is promoting the digital development of cultural industry 、 Promote the prosperity of virtual activities 、 The protection of digital collections and other fields have bright prospects for development .

 

As a leading meta universe integrated solution service provider in the industry , Actively explore metauniverse blockchain Technology , And provide mature NFT Digital collection solutions , The digital collection platform developed by zhijieyun combines the development of the digital art industry at home and abroad , With the casting of digital art assets on the chain 、 issue 、  Show collection 、 One stop sales NFT Digital Tibet trading platform , Through the smart contract that will have the core link of the interaction between the digital collection and the chain , Such as issuing digital collections on the chain 、 Award digital collection 、 Pass on digital collections 、 Destroy digital collections , Make it standardized API And multilingualism （GO、JAVA） Of SDK, Provide users with easy access to the digital collection distribution chain service , Help enterprises establish digital brands , Transition to a digital economy .

Zhijieyun NFT Customization of digital Tibet trading platform

 

future , As more and more people participate in the field of digital collections , Change the field ecology together , I believe that digital collections shape the reality and future , It's worth looking forward to .