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Why is there no traffic after the launch of new products? How should new products be released?
2022-06-12 11:46:00 【w:juzivtu】
Many shopkeeper babies have no visitors after they are released and put on the shelves , Will complain that Taobao doesn't give small sellers a chance , No traffic to small sellers , It's not , Taobao is fair to all shopkeepers , We all have the same presentation mechanism , After the same product is released, the visitors will be promoted quickly , And your slow flow , Here, we need to find problems in our own operations .
Today I want to tell you about the misunderstanding of our baby release . Maybe many novice shopkeepers will feel , My baby is ready to sell as soon as it goes on sale , Various drainage preparations , Start various changes 、 Various optimization babies want to promote visitors . But it didn't work out , When your baby is not released well , Baby's basic weight will be relatively low , The promotion of visitors is relatively slow , The impact here is mainly reflected in the following aspects :
- One click upload .
First of all, the one click upload of the consignment source is seriously homogenized , Each new product baby is supported by a new product , Of course your baby must be new , The concept of new products is that Taobao has never seen a baby that is exactly the same as your product before , Or less of the same item , In this case, you can get the support of new product presentation , Otherwise, buyers will search for the same products on Taobao , In this way, buyers may have to switch to other e-commerce platforms for shopping , For Taobao, it is also a loss of customers . - Copy other people's titles or steal pictures
Or the new product mentioned above , If your baby title 、 Main picture 、 If the details are exactly the same as others , Then your baby's new product weight is relatively low , So the title here must be written by yourself , Take pictures by yourself conditionally , The shopkeeper of daifa doesn't have to worry , You can use the supplier's drawing, but you can modify it slightly by yourself , Don't be all the same as other agents , Avoid the problem of homogenization . - Three related : category 、 attribute 、 title
The category must be selected correctly , Only when you choose the right one can you get more accurate presentation and traffic ;v Rabbit attribute must be selected completely , Because this is also included in the search , The more properties retrieved , The more likely your baby will be found . Then for the shopkeepers of clothing, shoes and bags, the style attributes of the whole store must be unified , The more accurate the store crowd is , The greater the chance of getting personalized recommendations when the labels are consistent . The title must be full 30 word , Because our title directly determines the search visitors of the store , The more drainage keywords , The greater the chance of getting free search visitors , Then don't write the title casually , Don't put some strange words or keywords that buyers don't often search , No one would have thought that what no one would search would definitely not get visitors . - Main picture
If the title is to determine whether the buyer can search us and show us to the buyer , So the main picture is to decide whether the buyer clicks on our baby , The more buyers click, the more visitors , If the buyer doesn't like your main picture , If you don't click, you still can't get visitors , Therefore, several basic requirements for our main graph :
① Main drawing dimensions :800800, In this way, the amplification function can be obtained .
② Highlight the main body of the product , It can let buyers see the general style of your baby at a glance , For example, you sell clothes , Put a side view that you can't see before and after. It must be very difficult to get clicks
③ Beautiful layout , You can add selling point text , But the typesetting must be neat and comfortable , On the one hand, let the buyer know what is good about your product , On the other hand, you can be attracted by your product style to click into the store so that you can get visitors .
④ White background :800800 On a white background , No text logo Of , The highlighted white background map of the main body is the threshold for us to obtain visitors to the home page of Taobao , After doing this, you can add the home page of manual Taobao 、 Must buy list 、 There are opportunities to show good products , So this point must be done .
5. product price
Buy it now prices can be set a little higher , Then use the discount tool to discount , Because all buyers will like the goods with discount , So we set up these discounts or coupons from the perspective of buyers' psychology , It also has the opportunity to help us get more transformation , Generally speaking, our selling price is set to buy it now 5-7 Just fold it . - After the baby came on the shelves 7+、 Public welfare baby and other basic settings , When searching Taobao on the home page, buyers can choose 7+, That is to say 15 No reason to return , What is reflected here is the high-quality service of the store , There will be some support and more opportunities to show when we can do this well .
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标品和非标品如何选品,选品的重要性,店铺怎样布局