Why is there no traffic after the launch of new products? How should new products be released?

Many shopkeeper babies have no visitors after they are released and put on the shelves , Will complain that Taobao doesn't give small sellers a chance , No traffic to small sellers , It's not , Taobao is fair to all shopkeepers , We all have the same presentation mechanism , After the same product is released, the visitors will be promoted quickly , And your slow flow , Here, we need to find problems in our own operations .
Today I want to tell you about the misunderstanding of our baby release . Maybe many novice shopkeepers will feel , My baby is ready to sell as soon as it goes on sale , Various drainage preparations , Start various changes 、 Various optimization babies want to promote visitors . But it didn't work out , When your baby is not released well , Baby's basic weight will be relatively low , The promotion of visitors is relatively slow , The impact here is mainly reflected in the following aspects ：

1. One click upload .
   First of all, the one click upload of the consignment source is seriously homogenized , Each new product baby is supported by a new product , Of course your baby must be new , The concept of new products is that Taobao has never seen a baby that is exactly the same as your product before , Or less of the same item , In this case, you can get the support of new product presentation , Otherwise, buyers will search for the same products on Taobao , In this way, buyers may have to switch to other e-commerce platforms for shopping , For Taobao, it is also a loss of customers .
2. Copy other people's titles or steal pictures
   Or the new product mentioned above , If your baby title 、 Main picture 、 If the details are exactly the same as others , Then your baby's new product weight is relatively low , So the title here must be written by yourself , Take pictures by yourself conditionally , The shopkeeper of daifa doesn't have to worry , You can use the supplier's drawing, but you can modify it slightly by yourself , Don't be all the same as other agents , Avoid the problem of homogenization .
3. Three related ： category 、 attribute 、 title
   The category must be selected correctly , Only when you choose the right one can you get more accurate presentation and traffic ;v Rabbit attribute must be selected completely , Because this is also included in the search , The more properties retrieved , The more likely your baby will be found . Then for the shopkeepers of clothing, shoes and bags, the style attributes of the whole store must be unified , The more accurate the store crowd is , The greater the chance of getting personalized recommendations when the labels are consistent . The title must be full 30 word , Because our title directly determines the search visitors of the store , The more drainage keywords , The greater the chance of getting free search visitors , Then don't write the title casually , Don't put some strange words or keywords that buyers don't often search , No one would have thought that what no one would search would definitely not get visitors .
4. Main picture
   If the title is to determine whether the buyer can search us and show us to the buyer , So the main picture is to decide whether the buyer clicks on our baby , The more buyers click, the more visitors , If the buyer doesn't like your main picture , If you don't click, you still can't get visitors , Therefore, several basic requirements for our main graph ：
   ① Main drawing dimensions ：800800, In this way, the amplification function can be obtained .
   ② Highlight the main body of the product , It can let buyers see the general style of your baby at a glance , For example, you sell clothes , Put a side view that you can't see before and after. It must be very difficult to get clicks
   ③ Beautiful layout , You can add selling point text , But the typesetting must be neat and comfortable , On the one hand, let the buyer know what is good about your product , On the other hand, you can be attracted by your product style to click into the store so that you can get visitors .
   ④ White background ：800800 On a white background , No text logo Of , The highlighted white background map of the main body is the threshold for us to obtain visitors to the home page of Taobao , After doing this, you can add the home page of manual Taobao 、 Must buy list 、 There are opportunities to show good products , So this point must be done .
   5. product price
   Buy it now prices can be set a little higher , Then use the discount tool to discount , Because all buyers will like the goods with discount , So we set up these discounts or coupons from the perspective of buyers' psychology , It also has the opportunity to help us get more transformation , Generally speaking, our selling price is set to buy it now 5-7 Just fold it .
5. After the baby came on the shelves 7+、 Public welfare baby and other basic settings , When searching Taobao on the home page, buyers can choose 7+, That is to say 15 No reason to return , What is reflected here is the high-quality service of the store , There will be some support and more opportunities to show when we can do this well .