Annual comprehensive analysis of China's online video market in 2022

From the perspective of the overall industry user scale ,2021 In, the growth rate of active users in the field of online video slowed down , stay 2021 There was a significant decline at the end of the year ,2022 Spring Festival holiday at the beginning of the year 、 The Winter Olympics and other influences began to pick up . In the long term , The growth rate of active people in the field of online video is lower than that of the whole network , The overall user growth in the video sector has slowed , In the future, the integration and innovation of segmented media form and content form 、 Iteration and landing of content dissemination technology 、 The innovation and efficiency upgrading of commercial liquidity means will become the follow-up driving force of market development .

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