Li Nan, CTO of Yunqian Technology: technology and technical people, coevolution with digitalization

The guest | misia    

Produce | CSDN Cloud native

In the development process of the times , Digitalization has reopened the blueprint of enterprise cognition , Build a dynamic business model , It also gave birth to many digital application technologies . What is the current situation of the digitalization process ？ How digital technology providers drive the digital process ？ What attitude should technicians take to face the digital transformation ？

stay 2022 On the occasion of the fourth Digital Innovation Conference ,CSDN Interviewed Yunqian Technology CTO misia , I hope to find the answers to these questions .

Current situation of digital development ： Enterprises want to grow towards numbers

The concept of digital transformation has not been popularized in time , Everyone is basically using the original ERP Logic , But because of ERP There are bottlenecks , When domestic brands make new retail transformation , Encountered slow business response 、 Poor performance and stability . Return to the most simple perspective of Internet architecture , Only then did we gradually have the idea of digital transformation .

Li Nan mentioned , Yunqian's digital service starts from the marketing side . In the process of enterprise digital transformation , Although it will involve consumers 、 manufacturing 、 Enterprise internal management and other aspects , But the most necessary one is the marketing side , Because businesses don't sell goods 、 Not the fastest way to convert costs into profits , Then everything is useless . therefore , Yunqian has built a digital system covering the whole marketing link , Focus on consumers through data algorithms , Interact with consumers .

Turn technology into products , Turn products into business-friendly solutions , Serve customers with product output . Li Nan thinks , Only Zhongtai with perfect integration of technology and business , Is the new infrastructure of enterprise digital commerce , To be closer to the application scenario , Better serve the digital transformation .

Supported by digital technology , Enterprises can constantly open up new consumer groups and channels , Drive intelligent operation , Increase the repurchase rate of consumers , Promote the continuous growth of enterprise business . In particular, the first enterprises to deploy digitalization , Showed strong resilience during the epidemic , Most of the revenue can be obtained by digitalization .

Digitalization has gradually become the necessary mode for enterprises to achieve business growth , With the deepening of digitalization , Its scope and categories are also expanding . such as , A new retail model developed through digitalization , In terms of channels, it can better empower retail terminals , Transform the distribution network into an operational role , Realization BC Integrated operation mode , Serve consumers together , Driving business growth , Continue to promote digital transformation and business innovation .

Digitalization in transformation ： Redefine the middle stage

As one of the pioneers of enabling enterprise digital transformation , Yunqian's product innovation has always been talked about .

stay 2022 At the fourth Digital Innovation Conference , Yunqian Technology launched several ships X—— The new generation of enterprise marketing digitalization “SaaS +PaaS” platform , On the one hand with “ One platform multi Enterprise Cloud ” Our product strategy comes down in one continuous line , On the other hand, it also gives the connotation of strategic renewal of China Taiwan products .

“ Open the border , There will be infinite possibilities .” For the iteration of the new version , Li Nan summed it up like this .

According to Li Nan , Digital middle office is an enterprise level business capability and data sharing service platform , Integrated innovation platform and assemblable business and data capabilities , Such as user domain 、 Marketing domain 、 Transaction domain 、 Settlement domain, etc , Business scenarios that support rapid innovation at the top , For example, store promotion 、 Point swap 、 Precision marketing, etc . thus , Enterprises can quickly assemble and iteratively expand their existing digital capabilities according to specific business scenarios , Produce the right solution in real time , Support the evolution of business .

For how to build application scenarios in an assembled way , Li Nan also explained .

such as , Counting ships · New in marketing cloud CDP edition , Tags are completely visual 、 Configuration change , No need to write code for data modeling , It can greatly liberate the digital delivery cost of enterprises , Cooperate with CRM Consumer loyalty operation 、 Index insight analysis , It can complete the integrated operation of consumers from public domain to private domain ; Counting ships · The new shopping guide assistant of the trading cloud , Shopping guide through empowerment , It can fully release the productivity of store shopping guides , Strengthen the connection and interaction between stores and consumers , Obtain new consumers for enterprises 、 New consumption increment . Combine with B2C Brand mall and O2O Cloud shop , It can also form a new retail scene of online and offline integration .

Technical personnel ： Improve your hard ability , Adapt to digital transformation

In the process of enterprise development , Technicians undoubtedly become a crucial part of the digital transformation . Li Nan thinks , Product designers responsible for planning and design 、 R & D personnel responsible for technical architecture and product development , It provides a huge support for the marketing digitalization of the middle office structure .

One side , They need to have a deep understanding of the middle office structure , And have the ability of abstract modeling . for example , Among the product managers of Yunqian , One is the product manager who does middle stage modeling , While they understand the business , Also have good product abstract thinking ; The other is product managers who are good at tool type or platform type R & D , They understand the visual development of big data 、 modeling 、 Flow computation 、 Data weaving , Will keep up with data related technology trends .

On the other hand , Technicians need to understand the current mainstream technology , For example, cloud primitives 、 big data 、 Very familiar with algorithms , Can be competent for their own work . Technicians constantly improve their technical ability , Translate the understanding of technology into the necessary characteristics of products , Only in this way can the project implementation and technology delivery be easy for customers to understand , So as to better adapt to the process of enterprise digital transformation .

“ Digitalization and technology complement each other 、 Mutually reinforcing . therefore , Technologists should also remember to coevolute with digitalization . Cloud migration is accompanied by the digitalization process of Chinese enterprises , It's past 6 Years of time . future , We will continue to strive to be the builder of consumers' digital experience journey .” Li Nan concluded .