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After separation, the impression notes are still difficult to live, but there are many coquettish operations
2022-07-24 17:43:00 【cavlin】
International Edition Evernote In the service of 2008 Annual online , Impression notes China was founded in 2012 year . In the establishment of 6 Within a year , Mainly for Evernote Carry out localized operation . stay 2018 year 6 month ,Evernote Complete the business split in China , Impression notes reorganized into independent Chinese Internet enterprises .
From the moment of splitting , Something has quietly changed .
Not today Evernote Or the impression notes behind the bloated experience , Instead, let's take a look at the operations of the Chinese team in the post separation impression notes .
1. Rush to register Notion trademark
2019 Year of 7 month 24 Japan , The impression notes are registered Notion The trademark of , Rush to register trademarks that have not yet entered local brands , It's not uncommon . But a well-known company , Rush to register the trademarks of emerging competitors , I'm not sure that in this company , Who came up with this proposal ? How to pass the high-level 、 legal 、 Approved by the public relations department , Is this company still in the opinion of the accident world ?
Quote si no's comments :
I think as a technology company, we should focus on our own product innovation and services , Instead of cutting the back path of competitors through such malicious means , This behavior has seriously affected my image as a user of impression notes for many years , I also decided not to continue using impression notes , And migrate all notes to Notion The service went up .
On 2022 year 7 month 24 Daily inquiry , This application has passed !?
Notion At present, even the Chinese version has not been launched , There is no clear plan to enter domestic operation , I don't know when Notion It's really coming. , How to deal with the impression notes ? Rush to register a trademark , Can it really become a moat ?

2. Wanton promotional advertisements

Most note taking software focuses on simplicity 、 Fast experience , I can't believe it , Even member users , Open the first screen of impression notes , Only two notes can be seen . Great member promotions are in sight , Such member promotions , It is normal in the impression notes , This company is really a little short of money .

3. imitation flomo



“ Imitation from competitors , Is the best recognition ”, But more times , It also makes people angry .
I don't remember this is flomo Shaonan, the founder of, accused the imitation of impression notes , This is the comparison picture he showed .




The contrast shows , Remember the function 、 On the interface and Flomo Very similar .
- MEMO Information flow interface
- Wechat entry assistant
- Widget Review
- Wechat review
- Menu items for notes
The company seems to have lost innovation , Repeatedly from notion、flomo Look for inspiration from these emerging competitors . Even if software plagiarism is difficult to define , Users are also very tolerant of software reference , But the interface 、 The functional design is also very inappropriate to copy the photo cover .
4. Buy Baidu keywords from competitors
There was a time , Input image in Baidu flomo、notion、onenote Wait for keywords , The official website of these services does not rank first , But impression notes , It embeds these keywords in the slogan , And bought competitive ranking from Baidu .
There may be too many complaints from users , Now only onenote A little trace can be found .
Loss of innovation in products 、 Growth force at the same time , The Marketing PR of impression notes is still so demoralized , It's really doubtful that the membership fees collected in the crazy promotion have been used to buy advertisements .


Members who have recharged during discounts for several years , It's all water in the brain , The notes collected inside , Hardly looking , Become electronic data garbage , Now feel , It's not what you write down through your own thinking , It's not worth much , Tailored web pages , Choose a good search engine , Can meet again .
Occasionally pay attention to the recent situation of impression notes , I just want to see how this company can release itself , Is there any possibility of change .
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