How to effectively align team cognition

Catalog

Write as evidence , Text is alignment information 、 Lazi's cognitive weapon .

One 、 Coordinate tasks . How to describe the task , Can let the other side carry out clearly .

Two 、 Make a decision . The team needs to make decisions when problems occur in execution , How efficient this communication is .

3、 ... and 、 Lazi knows . How to reach a consensus on something with the team . 

summary

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From the article of Tao ,

Write as evidence , Text is alignment information 、 Lazi's cognitive weapon .

 Meituan  CEO  Wang Xing has a word ：“ If you think a lot of things are not unified 、 unstable , One reason is that it is not written enough ”.

When the organization is big enough , Or when you have to work with more than ten people , You will find that oral communication alone , Will lose a lot of information .“ That's what you said , How has it changed now ？” Such a question , It's likely to work in a team 、 Up 、 foreign 、 It happens repeatedly in the following links . This is the inevitable loss of oral communication . What is the most efficient way ？ Is to fix it with words .

One 、 Coordinate tasks . How to describe the task , Can let the other side carry out clearly .

A post it note task layout
How to arrange tasks ？ We can use a post it note , Make relevant information clear at one time .

5 Key information ：

• First of all , Time , That's the deadline for this task .
• second , Those responsible , Who is in charge of this matter ？
• Third , background , What problem is this task used to solve ？
• Fourth , The goal is , What is the goal of this task ？
• The fifth , standard , To what extent is delivery ？

Encounter relatively complex problems , You can also add some information as “ Life saving brocade bag ”：

• First of all , Feedback time . such as , To be delivered next Friday , Then next Tuesday can be used as a feedback node , Synchronize current progress and problems encountered .
• second , Helpers . Especially the new job , You can ask who ？ Find out who ？
• Third , Risk point . You're likely to get into trouble somewhere , How can I ask for help then ？
• Fourth , resources . To help you accomplish this task , What resources can you call ？

Two 、 Make a decision . The team needs to make decisions when problems occur in execution , How efficient this communication is .

What are the three steps of the report ？

• First of all , What's the problem ？
• second , What are the key messages that affect this issue ？
• Third , What is your proposal ？

Let's take a case study , Feel what a poorly written report looks like . If the report is not written clearly , It's really hard to communicate . I received such a message when I was on a business trip ：
Leader , Emergency situation , Insufficient inventory of goods . Do you think we should make an emergency production or suspend the sale ？
If you are the leader , Received such a message , What's your reaction ？ Why inventory is not well managed in advance ？ How much will emergency production cost ？ What impact will the suspension of the sale bring ？

This message that requires leaders to make decisions , How can we reflect the work level , And save leadership time ？ Or our report, three steps ：

• First of all , What's the problem ？

• second , What are the key impact messages ？

• Third , What is the proposal ？

Let's use these three questions to modify , Make this message clear the first time it appears ：

First of all , Clarify the problem .

Leader , Because the supplier system bug, Resulting in insufficient inventory of goods . Now we need to make a decision ： Re production or delayed delivery ？

second , What are the key factors ？

1. The cost of emergency production should meet the needs of this batch of orders , Need to pay more 80% Cost of , To catch the delivery time .

2. If the delivery is delayed according to the normal production cycle , May lead to 15% Chargeback for , It will also lead to some complaints .

After these two messages , Get into The third part ： What is your suggestion ？

The cost of emergency production is too high , It is recommended to produce according to the normal cycle , At the same time, we do a good job in user expectation management , Inform in advance 、 apologize , And attach a gift .

At the same time, you can also add ：

This of the supplier system bug How will we deal with .

You see , Write down these three meanings , Give all the first-line information at one time .

No matter what decision the leader makes in the end , But you give enough information at once , These two are in sharp contrast ？ therefore , Send a message to see if a person will work , Is his thinking about his work comprehensive and profound enough . The idea of work can also be trained by writing , I will repeatedly polish with the team , How to effectively communicate with the collaborators when encountering problems , At the same time, it also saves my own decision-making and communication time .

3、 ... and 、 Lazi knows . How to reach a consensus on something with the team . 

How to use weekly newspaper to publicize and implement the ideas of the whole team ？
How can this weekly newspaper be written ？ I summed up a simple formula for you ： What are the problems we are facing at this stage ？ Vision case ＋ Inspire action .

Case study ：

 A man accidentally entered a high-end piano shop , But he's not going to buy , Just want to stroll around .

 This store has a computer worth  100  Wan's piano , He was immediately fascinated . The clerk immediately invited him to try out the price of this one  100  Wan's piano .

 The man said ：“ I can't play the piano , I'm not going to buy , I won't play .”

 But the clerk insisted that he try it , He was very strange ：“ Why don't I buy you , Or will it let me experience ？”

 The clerk said ：“ Our piano is the best in the world , I hope you'll never forget after you play .”

 In reason , A clerk in a piano shop should be responsible for piano sales , But what is this clerk doing ？
 He is trying to reach a consensus with everyone who enters the store ：“ Our piano is the best piano in the world .”

This point may become a reputation point , Even if the person who entered the store didn't buy , But he may spread the story , The potential energy of this brand has accumulated .

What is the consensus between our products and users ？

Even if the contact person will not directly buy , What is the message we want to send out ？

It's not a question of sales or marketing , We should start from product research and development , To service , Then to sales 、 operating , Each chain force moves in one direction , To solve this problem .

summary

Three methods of daily team communication ：

First of all , How to coordinate tasks ？ We can use a post it note , Make relevant information clear at one time .

second , How to report key decisions ？ We can use the three-step reporting template , Improve communication efficiency .

Third , How to reach a working consensus ？ We can write a weekly newspaper , It is equivalent to holding a written publicity and implementation meeting every week .