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The battlefield of live broadcast e-commerce is not in the live broadcast room
2022-06-23 18:06:00 【Force soft frame】
In the past year , The live broadcast still attracts our valuable attention .
from 2020 Nian Weiya 、 Li Jiaqi broke the net and became popular , Become a head traffic that can talk and laugh with Ma Yun ; Then this year, Luo Yonghao “ Go to sea ” The first live broadcast of entrepreneurship brings goods 1.6 Billion ; Another live broadcast of Dong Mingzhu's sales 3.1 Billion, equal to Gree's annual e-commerce revenue , When this new technology dependent thing is integrated into business , Everyone is amazed at the economic energy it emits .
In the second half of the live broadcast when everyone competes to enter the game , Want to have dozens of minutes of excitement in the live studio , What is needed is to rely on the ecological construction of the whole company outside the live broadcasting room . Behind every live broadcast , There is a professional team in charge of anchor management in every detail 、 Selected products 、 after-sales 、 Build supply chain, etc , To make the audience trust .
In the traditional mode of operation , The behind the scenes team will split into two parts .MCN What the organization needs to do is how to manage its anchor 、 Place of arrangement 、KPI Set up ; Suppliers need to build a supply chain for commodity output , Both of them use vertical office software for their own industry , How to combine the two , Jointly complete commodity sales and Finance 、 Personnel management , It has become an unsolvable problem . The company urgently needs a wide range of applications 、 A system that can adapt to the enterprise live broadcast operation mode , To ensure that ineffective human and material resources will not be invested in the operation process .
The traditional vertical office software is too limited , And use a low code development platform , Businesses can build a digital management platform according to their own management mode and company characteristics , It's easy to operate 、 Fast and convenient while ensuring that the company's management is in place .
With LeaRun For low code development platforms , Its own ERP Systematic and perfect OA System , It is enough to solve the pain point of the operation of the live broadcasting company .LeaRun The low code development platform can quickly develop a wide range of suppliers 、 The host 、 goods 、 site 、 Personnel matters 、 financial 、 Warehouse 、 operating 、 Enterprises BI A background system with multiple functions such as large screen , Deep enabling live broadcast of e-commerce scene .
Users can also add or delete applications and business links according to their needs , To perfectly fit the live broadcast mode of your company . Users improve the information of suppliers and commodities through the platform , At the same time, it is associated with warehouse real-time inventory and anchor sales data , Follow up the business process of supply chain and anchor in the whole process , You can efficiently manage the people of each live broadcast 、 matter 、 site .
In personnel management , Users can manage all links 、 All departments , From anchor 、 Customer service to the warehouse 、 Person in charge of selection , Users can choose different positions by 、 Employees at different levels are assigned specific roles , To ensure that they can only use and see the functions and information within their terms of reference , And assign corresponding tasks .

In supplier management , Users can establish perfect supplier data , Finally determine whether the supplier and goods are reliable by grasping the supply situation and delivery quality , Whether to cooperate, etc .

In commodity management ,LeaRun The low code development platform can input commodity information by category , And associate with warehouse , Let users grasp the sales situation in real time .

In terms of site management , The user can be in LeaRun Input the information of the live broadcast room on the low code development platform , Manage the equipment data of the live broadcasting room , And customize the time arrangement and plan of the live broadcast room .

In terms of data analysis , The user can be in LeaRun The low code development platform is built independently BI Big data screen , Through a variety of charts for statistics, live broadcast key digital indicators 、 Analyze sales during live broadcast 、 Online population and Trends 、 Analysis of the proportion of live broadcast commodity sales , Help enterprises determine how to improve efficiency .

If necessary , LeaRun Low code development platform And warehouse management 、 Financial management and other application systems , People are perfect 、 matter 、 Field three aspects , Through multiple management modules , Provide fine management for live broadcast operation , Enabling the digital transformation of live broadcasting company .
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