What are the advantages of e-mail marketing? Why do sellers of shopline independent station attach so much importance to it?

On any day , Most of our email inboxes are flooded with a stream of automated email communications . E-mail is an important communication channel for our daily work , People put a lot of energy into email . according to Constant Contact That's what I'm saying , The average return on investment in e-mail marketing is... Per spend 1 dollar 42 dollar . So there is no doubt , Email is an important part of marketing strategy , Its success depends largely on how you create your e-mail campaign .

 （ One ） Why? shopline Independent station sellers attach great importance to e-mail marketing ？

E-mail marketing activities are a series of e-mails used by enterprises to communicate with current and potential customers . The program content is distributed via email , The goal is to achieve specific goals for the organization , For example, cultivate potential customers or encourage participation .

Email campaigns are inbound marketing An important part of , E-mail marketing is an ongoing process and concept , Provide numerous opportunities for marketers and buyers to meet .

One of the rules of inbound marketing is that not everyone is ready to make a purchase right now . That's why email is such an important channel .

By E-mail , You can keep your head clear by providing communications to their personal inboxes , And you can use Marketing automation software Do this on a large scale . It is important that the recipient of the email activity has chosen to receive this content , And every piece of work offers something of value .

  Here are the results of your email campaign , That's why email marketing is so popular shopline Why independent station sellers prefer ：

（1） Traffic generation . E-mail can be an effective promotion channel for the high-value content you create on the website .

（2） Cultivate customers' purchasing awareness . Not everyone who chooses to join your email list is ready to make a purchase decision . You can use e-mail marketing to cultivate customers' good impression of the product , At the same time, provide the most relevant marketing content .

（3） Lead generation . When you always keep your top priority , You can also consider how to identify potential customers who have the highest purchase intention , And provide content centered on transformation ,“ Cultivation ” They sell （ Or at least be ready to sell ）.

（4） Income generation . You can create email campaigns for existing customers , In order to promote Up selling and cross selling The opportunity to . You can also create ad campaigns to capture sales conversions from potential customers who are close to a purchase decision , Such as creating “ Abandon shopping cart ” Campaign to recover lost sales conversions .

E-mail marketing is one of the most cost-effective ways to promote business , Whether your goal is to build a brand or sell more products .Salesmartly Can lead you quickly to learn how to create an email marketing plan 、 Design effective e-mail throughout the sales channel 、 Test them and improve your delivery rate , Let you get high conversion rate from e-mail marketing .

（ Two ）SaleSmartly  What are the highlights of e-mail marketing ？

   SaleSmartly Mass mailing function , Marketing emails can be sent to target customer groups , And see the effect after sending the email .

 

Besides , There are also plenty of foreign trade mail templates to choose from , It is convenient for users to send emails to customers in different scenarios .

 SaleSmartly Official registration link ：https://www.salesmartly.com/?source=CSDN-YJYX627