Sony announced the closure of Beijing mobile phone factory! The production line will be moved to Thailand, and the cost can be reduced by half!

At present, the competition in the smart phone market is very fierce , Many small and medium-sized mobile phone brand manufacturers have been accelerated out . For Sony , Its smart phone business has also fallen sharply in recent years , The sense of existence is already very weak . In order to reduce the cost of its continuous loss making mobile phone business , Improve product competitiveness , In recent days, , Sony spokesman announced , The company will close its smartphone factory in Beijing in the next few days .

Sony Beijing intelligent machine factory

Sony Mobile's statement said , Sony Mobile's manufacturing enterprise located in Tianzhu Airport Industrial Zone, Shunyi District, Beijing —— Beijing Sony Ericsson Putian Mobile Communication Co., Ltd. will 2019 year 3 Stop production at the end of the month .

So , Beijing Sony Ericsson Putian Mobile Communication Co., Ltd. has 3 month 20 The date of , Provide employees with a two-way labor contract termination plan . The plan complies with the relevant national laws and regulations , And reported to the relevant departments of the local government .

As early as last year 10 month 30 Japan , Sony once announced , Sony mobile plans to 2020 In fiscal year , Cut operating costs to 2017 Half of the fiscal year .

According to Reuters, a spokesman for Sony was quoted as saying , In the future, Sony will transfer the production of mobile phones to its factory in Thailand , To reduce costs by half , Strive for in 2020 year 4 Turn the smartphone business into a profit in the fiscal year beginning in August .

In recent years , Although Sony's overall performance is strong , But its smart phone business is one of the few weak links , Shipments and market share continued to decline , Performance is also a continuous loss .

According to this year 1 Released by Sony in September 2018 Fiscal third quarter （2018 year 10 month -12 month ） Results show that , Smartphone sales in the quarter were 180 Thousands of , The estimated sales volume for the whole fiscal year is 650 Thousands of . And previous data showed that , stay 2017 The fiscal year of , Sony sold 1350 Mobile phone ,2016 Year: 1460 Thousands of . And obviously , Sony's mobile phone business has fallen sharply . And as sales shrink , The sales profit of Sony mobile communication business also fell sharply ,2018 The fiscal year will probably see 950 Billion yen （ About us 8.63 Billion dollars ） A huge loss .

In terms of market share , data display , The sales volume of Sony mobile phones in the Chinese market has fallen out of the previous 20 name , The market share is insufficient 0.05%. In the American and European markets , Sony also fell out of the top ten .

obviously , under these circumstances , Sony must take measures , To reduce the losses brought by mobile phone business . And it is inevitable to move the mobile phone factory to the lower cost Southeast Asia .

Besides , This week Sony also announced , The mobile products division will suffer serious losses （Mobile Communications (MC) Business） And image products division （Products & Solutions (IP&S) Business）、 Home appliance video business department （Home Entertainment & Sound (HE&S) Business） And merged into the consumer electronics and Solutions Division （Electronics Products & Solutions (EP&S) Business）,4 month 1 Effective from . The result of the merger is , Losses on mobile products will no longer be listed separately , The financial statements will look better .

Another thing worth mentioning ,2016 year 11 month 7 Japan , Sony, a subsidiary of Sony Group （ China ） Co., LTD. , Sign the final agreement with Shenzhen oufeiguang Technology Co., Ltd , With 0.95 The camera integrated circuit module manufacturing plant located in Guangzhou is worth US $100 million —— The entire equity of Sony Electronics South China Co., Ltd. was sold to Shenzhen oufeiguang Technology Co., Ltd .

edit ： Smart core - Woods