With a goal of 50million days' living, pwnk wants to build a "Disneyland" for the next generation of young people

Reading guide ：FunPlus Hatching a new species of video streaming games .

“ We think Pwnk The daily life and user range of will exceed 5000 ten thousand , The user level will even surpass worldofwarcraft .”

not long ago , stay FunPlus Beijing Office ,FunPlus Vice president of Commerce 、Starscape Founder and CEO Pu Guannan introduced to the domestic media FunPlus New projects incubated Pwnk And the ambition of this platform .

Pwnk It is a leading ocean going game enterprise FunPlus Hatched “ Immersive experience live broadcast interactive metauniverse ” platform . Since this year, 4 Landed on Steam Since the game platform ,Pwnk Four to six new games are launched every month , Has attracted 1000 Several anchors joined Pwnk Of Discord Community . Pu Guannan showed a real-time game ：

Streaming video platform Twitch On , An anchor in Ohio is broadcasting a tower defense game , The rules of the game are simple and easy to play , Any netizen who watches the live broadcast can join the game at any time . All players are randomly divided into two teams to fight , Several rounds of fast PK after , Hold on until the last player wins , And get some virtual objects as rewards .

There are also two similar table tennis games in which the anchors compete , Every comment from fans will be converted into a table tennis ball in the game , It is used to support the anchor to attack each other . There are more simple and easy-to-use games , such as 8 Guess which color has the most patterns in seconds , Or select the graphics that do not appear on the screen , Netizens can play games as long as they send bullets .

In recent months , Such a small game has become Twitch、YouTube、Meta Many anchors on the platform are magic weapons to attract fans and traffic . This is a brand new game , It has the advantages of both live broadcast and game . All games are hosted and run by the anchor , Real time online , Players come and go , There is no need to download any APP, As long as you send a barrage while watching the live broadcast, you can participate in the game , And it can support real-time confrontation of thousands of people on the same screen at most .

Why is this interactive game based on video stream suddenly popular ？ How is it different from the interactive logic of traditional games ？Pwnk impact 5000 Where is the confidence of ten thousand days' living ？

game + live broadcast , Spawn a new species of video streaming cloud games

“Pwnk A theme park similar to a fantasy world . We hope , It is the next generation of Disneyland , It is also the next generation of worldofwarcraft . Its platform is based on cloud native 、 Video streaming provides , A complete 、 Interactive 、 Seamless 、 Large immersive cloud game experience .” Pu Guannan gave me this Pwnk define .

Why launch Pwnk？

Founded on 2011 year FunPlus It is now the top mobile game company in the world , Mainly in overseas markets , introduced 《 King of Avalon 》、《 The era of musketry 》、《State of survival》 And many other popular games .2017 To 2021 year ,FunPlus For four consecutive years AppAnnie It topped the annual list of Chinese manufacturers' income from going to sea .

However , What is the future of the game ？Pwnk Bearing the FunPlus Experiments and explorations for the future . This kind of exploration is from game + Integration of live broadcasting Start .

From the perspective of business model , The game is highly interactive , There are a variety of collectable items , And higher ARPU（ Average revenue per user ）, But lack of real person feedback , Limited participation , The life cycle is limited . Live broadcast has real-time feedback from real people and large-scale real-time participation , And a longer life cycle , But lack of collectable items , Less interactive content ,ARPU The lower .

Pwnk Its games have the advantages of both games and live broadcasting , But there are challenges ： How to constantly create new ways to play 、 New ideas , Make users really feel interesting .

Puguannan thinks ,Pwnk Launch , In fact, it is a natural result supported by two factors ：

First of all , market demand . In the past, the game was relatively heavy , You need to devote half an hour or several hours without interference . Relatively speaking , Short, smooth and fast light games can better meet the needs of playing games anytime and anywhere .“ For the next generation of young people , They prefer to 3、5 minute , most 15 Complete a relatively complete entertainment experience within minutes .”

second , Technological breakthroughs . Zero Delay RTC Technology is maturing , It makes it possible for real-time interactive games based on video streaming .

From the perspective of interaction logic ,Pwnk The breakthrough of traditional game mode is reflected in two aspects ：

First , In traditional games, there is only one participant ： The player .Pwnk There are three types of people in the video streaming cloud game represented by ： The player 、 The anchor and the audience . Players are the core players , The host is more like a host , Guide players and maintain game order , The audience must be able to participate in the game at any time .

secondly , Don't emphasize the game itself , More emphasis on the overall sense of immersion .“Pwnk A bit like Disneyland , Each small play is a small part of the big play . When designing these games , We hope to treat it as every small module of a big game . Does the light play have the ability to string together , Become deeper 、 Interesting way to play .”

“ Our core will play two types of games . One is a game similar to FMCG , The duration is basically 3 minute , Similar to interactive short video . The other is more complicated 、 Relatively deep , For example, a game similar to self-propelled chess has just been launched , Time has passed 30 minute .”

According to introducing , Pwnk On the whole, the retention rate of single users is very high . at present ,Pwnk Support the players to play the game by shooting a barrage . At the end of this year , There will also be player oriented Pwnk client , Support mobile end 、Meta Cloud Gaming、 host 、VR Equal terminal , When the , There will be buttons 、 Somatosensory , Even richer interactive ways such as camera operation .

Even if the business model is one step ahead , Casual games seem to have low barriers , that ,Pwnk How to maintain our competitive advantage ？ This is to say Pwnk Leading zero delay interactive experience in the industry .

Zero delay interactive experience , Build medium and long-term technical barriers

“ The core step in the cloud game , It's a delay . Delay determines what kind of game you can play . With the support of Amazon cloud technology , We can realize real-time confrontation of frame synchronization for thousands of people on the server , This is our medium and long-term technical barrier .” Pu Guannan said .

Let players from all over the world , You can play games in real time through video on different video streaming platforms , The core challenge is delay . at present ,Twitch、YouTube and Meta And other major streaming media platforms are based on CND Push video stream .

The whole live broadcast process is divided into several steps ： The anchor client pushes the locally collected video to CDN;CDN Cache and forward the video stream ; Audience client pull CDN Cache the video stream to play . In between , Push from video stream , Encoding to video stream 、 decode , Then according to the different locations of the client , Push to the nearest CDN, The whole process is very complicated . This also makes delay a difficult problem to be solved in the industry .

Pwnk Using Amazon cloud technology Amazon Interactive Video Service （Amazon IVS） service , Under the joint efforts of both sides , Delay from 15 second , And finally down to 1 Within seconds .Amazon IVS It is a managed live video solution , It provides all the components required for a low latency live video streaming solution , It allows users to use low latency live video to build interactive experiences and applications .

“ without IVS In terms of this technology , It was technically impossible for us to do this two years ago . Even with this idea , We can't do it technically .” Pu Guannan said .

Many overseas game companies , Take Amazon cloud technology as the preferred cloud service provider ,FunPlus No exception . Since its inception ,FunPlus The first game uses the services of Amazon cloud technology , In the hatching stage Pwnk Also benefit from Amazon cloud technology .

First , Amazon cloud technology helps Pwnk Quickly validate the business model , Accelerate iteration and innovation , Put all the valuable manpower into business innovation . With the help of Amazon cloud technology ,Pwnk The team completed the initial development and launch of the interactive live broadcast platform within two months .

secondly , Light operation and maintenance . As an entrepreneurial team ,Pwnk The team only has 30 Human scale , Most of them are senior planners in the game field , It is impossible to have the energy to take into account the underlying infrastructure spread overseas . By using container services Amazon EKS,Pwnk The game server resources can be quickly transferred from within one month 60 Expand to 800, No o & M personnel are required , The system will automatically shrink and expand resources according to load requirements .

Third , The cost is controllable . Self developed processor based on Amazon cloud technology Graviton2 Series examples ,Pwnk Lower cloud costs 10% To 20%.

Fourth , Safety compliance . Amazon cloud technology is the cloud platform with the most global compliance certifications , bring Pwnk There is no need to worry about this .

Liulili, the solution architect director of the digital native business department of Amazon cloud technology, said , For customers in the game industry , Amazon cloud technology has created a wealth of industry-specific solutions , Including infrastructure 、 Data analysis 、 Three major areas of game development . at present ,Pwnk Dozens of Amazon cloud services have been applied .

What is the future of the game ？ Game company 、 Yuan universe company 、 Cloud computing companies 、 AI companies may have different answers .Pwnk Created video streaming cloud game , Undoubtedly, it has stepped on the accelerator key for the birth of the next generation of game paradigm .

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This paper is about 「 Intelligent evolution 」 Original works .