How to stimulate the vitality and driving force of cultural innovation

《“ the 14th Five-Year Plan ” Cultural tourism development planning 》 Put forward , The development of cultural tourism should conform to intellectualization 、 Digitization 、 The development trend of networking , Give full play to the enabling role of scientific and technological innovation in the development of cultural tourism , Stimulate the creativity and driving force of cultural innovation , Promote the tourism industry 、 Service mode 、 Consumption patterns 、 Innovation and upgrading of management means , Developing smart Tourism .
 

Because of the impact of the epidemic , The public is paying more and more attention to health , People look forward to a good ecological environment 、 Local tourism with beautiful natural environment . Considering the increasing role of new technologies in cultural tourism entrepreneurship and innovation , Actively develop smart tourism , Give full play to the enabling role of scientific and technological innovation in the development of cultural tourism . innovation 、 Tourism and culture are becoming an important development mode and consumption trend of tourism in the future .

Culture 、 tourism 、 Innovation needs policy support in the process of development , secondly , Due to the serious loss of tourism talents in the past two years , How to attract and retain core talents also needs attention . Innovation has also attracted much attention in recent years , Highlight the core position of innovation , Innovation is the first driving force for development , Comprehensively promote model innovation 、 Format innovation 、 Product innovation , Give full play to the new advantages of scientific and technological innovation and development .

For the digital culture industry , Developing new business forms can provide rich digital cultural products . The development of smart tourism is also a space for exploring new models . Although COVID-19 continues to affect the tourism market , However, with the introduction of a new round of rescue policies and measures and the implementation of precise prevention and control measures , Create a social environment that encourages consumption and safe travel , It has effectively boosted the confidence of the tourism market .

Whether it is technological innovation or product innovation , It shows that innovation is the core of the sustainable development of cultural tourism industry , Meet people's growing demand for life . The sudden outbreak has brought unexpected opportunities and challenges , The cold winter in the cultural tourism industry may continue . Cultural tourism enterprises should seize appropriate opportunities , Practice your internal skill , Understand the new changes after the epidemic , Embrace change , In the new era of cultural tourism integration . The driving role of technological innovation and policy support is becoming more and more prominent , Digital cultural tourism products have been widely concerned , This is also in line with the general trend of cultural tourism integration .