Nearly 200000 people watched a live calligraphy video

Through Youwang data , We found that many art bloggers have broadcast live on video recently , Their account names usually have “ Painting and Calligraphy ”“ Calligraphy and painting ”“ art ”“ painting ” Equal word , For example, Qingfeng calligraphy and painting double elegant calligraphy and painting are not fish hand-painted , Let users know the general live content of the account by name .

△ Screenshot of the source ： Youwang data - Live with the list

This kind of live content shows the blogger's live creation 、 Teaching process , For example, the art girl , Teach users the skills and principles of basic sketch in the live broadcast , For example, water drops with a sense of space 、 How to draw eyes and so on , The live broadcast shows every step of painting , Users can learn to paint while watching the live broadcast .

The user interaction in the live broadcast room is also relatively strong , Many users leave comments in the bullet screen area , Ask questions , A mei will answer patiently one by one .
A mei will also actively interact with users in the live broadcast room , For example, welcome every new user to the live broadcast room , And shout out the user's name , Let users have a sense of being valued . When many users came to the live studio for the first time , A mei will also review the teaching content of the last live broadcast .
Dry goods are full of practical live content, which attracts many users to watch , stay 【 Youwang data 】-【 Live record 】 Can be seen in , This account is close to 60 God 34 The average number of viewers on the live broadcast reached 1.89 ten thousand . Among them is 20 Number of live viewers 1 All the above , The highest live broadcast was watched by nearly 8 ten thousand .

△ Screenshot of the source ： Youwang data - Live record

Compared to life 、 emotional , The user group in the art field is relatively narrow , Like calligraphy , In the past, it was probably limited to calligraphy lovers , And the emergence of live broadcasting will well promote calligraphy to a wider public .
Jiang Zhanhong's live studio shows the process of calligrapher Zang lunqin's calligraphy creation , Although compared with other popular live broadcasting rooms , Calligraphy live broadcast is a little boring , But it still attracts many users . stay 【 Youwang data 】-【 Live record 】 You can see that the account is close 90 The average number of spectators is close 6 ten thousand , The highest live broadcast was watched by nearly 20 ten thousand .

Qingfeng calligraphy and painting is also a live broadcast of the process of Calligraphers' pen and ink , Ancient calligraphy art plus classical and melodious zither music , Fill the live broadcast room with artistic atmosphere , Many users praised “ beautiful ” Well written ". Live , Calligraphers are generally only responsible for creation , The backstage staff will explain , And answer questions for users .
Why does the live broadcast of calligraphy and painting attract ？ We analyzed the following points ：

（1） Bloggers' enthusiasm for live broadcast of video numbers is high

Compared with the mature and competitive platform of buffeting live broadcast and delivery , The live video is still being improved and optimized , And backed by the huge volume of wechat, the infinite may attract more and more art bloggers to broadcast live on the video number .
adopt 【 Youwang data 】-【 Live calendar 】 It can be found that many art bloggers live more frequently , For example, Jiang Zhanhong , stay 2 There is live broadcast almost every day in August , Sometimes live broadcast one day 2 site . High frequency live broadcast can radiate more people .

△ Screenshot of the source ： Youwang data - Live calendar

（2） The live broadcast content is consistent with the video Number users

Tiktok , The user group of video number is older , I may be more interested in art and culture, which is highly readable and valuable for collection . Live by , You can immerse yourself in the whole process of blogger's artistic creation , While satisfying curiosity, you can also learn dry goods .
in addition , Such groups also have a certain consumption capacity for calligraphy and painting works , And in the field of Art , Strong user stickiness , It has a certain degree of repeated consumption , Once identified , Will buy again .
（3） Set up welfare bags

Many bloggers set up blessing bags in the live broadcast to liven up the atmosphere in the live broadcast room , Extend the retention time of users' live broadcast room , For example, the art girl , Soon after the broadcast , Will set the cash red envelope , And you need to leave a message in the live room before you can participate .

△ Live broadcast blessing bag

Screenshot of the source ： Youwang data - Live monitoring

The blessing bag of Qingfeng calligraphy and painting requires users to pay attention to the video number and leave a message , Winning users can receive a calligrapher's calligraphy for free , Mail home .

（4） Close the distance between art and users

Art as a niche field , For the general public , In daily life, there are few opportunities to contact .

And through live , Users can immersively observe the whole process of blogger's artistic creation , While satisfying curiosity, you can also learn dry goods .