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From the perspective of the core competitiveness of ABT, the Internet giant, who fell first
2022-06-25 18:36:00 【ookaoooo】
As 80 After a generation , Especially in China 80 after , We have witnessed the fastest development and change of the country , Li has also witnessed numerous century old enterprises around the world , The decline of top 100 enterprises , We have witnessed that some small enterprises have become big enterprises that can affect the world . For example, if you contact the computer earlier . To Sina 、 sohu 、 Shanda used to be the first echelon , It must not be strange , Nowadays, these top Internet companies in China have become 00 Enterprises that do not know at all . This is related to the rapid development , It is also related to the defects of the enterprise itself ,ABT No exception will be faced with ‘ Time is a butcher's knife ’ The harsh reality , If you don't let yourself change , Will be eliminated by history. This law will never change .
ABT Three giants , According to the current development situation, there is no special situation , Ali was the first to fall . Next is Baidu , Tencent should have the most vitality . Please do not spray , Let me explain why .
Why did Ali fall first , Ali is now facing the embarrassing situation that he has completed his historical task , Ali does not have the low price , The advantage of good quality , Many manufacturers find that the Internet cannot replace offline channels , The network lacks offline channels " Conserve water " The ability of , Unable to share the inventory pressure for the manufacturer , Manufacturers face consumers directly , The service cost is higher than the profit of goods , Offline service resources cannot be used , Offline channels are often not the exclusive channel resources of a manufacturer , Reduced service costs . The network price gradually has only guiding significance , For example, large manufacturers have basically achieved the next price online and offline , And this trend is more and more popularized . In addition, the tax and other dividends of online sales are cancelled , The network integrated sales platform like Alibaba no longer has the price advantage . For the moment, Ali should also have experienced this difficulty , Large manufacturers can survive without Alibaba , Ali, a small shopkeeper, doesn't dare care . Ali's dilemma is : No matter the store is not recognized by consumers , The platform will fall down sooner or later . Too strict control without suppliers , It's the same thing . This is the fundamental reason why the online sales platform is getting worse and worse , The shopkeeper was dissatisfied , Consumers are also dissatisfied . Some people say that Ali still pays , But the field of payment , Ali is becoming more and more passive . On the one hand, it comes from the encirclement and interception of the original financial industry , On the one hand, Tencent, a giant that masters social media, competes . I can choose to pay , But social media has no choice . friend , When all partners use a certain platform to collect money , Will force the payer to change the payment channel . After all, currency liquidity is the most important . Let's talk about Alibaba cloud and other businesses , None of them are unique to Alibaba . Ali has not found a breakthrough yet , If Ali can't find this opportunity or breakthrough , Or be occupied by the opponent first , Ali will decline . At most, there is no choice but to have a thin camel bigger than a horse . And gradually withdraw from the historical stage like the former Internet giants .
The second reason is Baidu , For the moment , The foundation of Baidu's decline does not exist , Or not yet , But from the transformation ability of the company , In terms of the profitability of the core competitiveness , Baidu's viability is lower than Tencent , Under the search engine , Baidu has a dominant position in China , What if people don't need search engines anymore ? And all along , Baidu has not changed enough , I have done too little to challenge myself . That is, Baidu's progress is not enough , Just keep raising the building , But there is no such thing as opening up new territory and building a new building , The conclusion is that the innovation ability cannot be improved , It's dangerous . I like Baidu , But objective analysis must put it in the second place .
Why does Tencent have the strongest viability , It's not that he has unshakable social media , There is nothing untouchable about the Internet . Tencent's core profit model , Social boss , Game boss , Competitive boss , End game boss . Are these important , None of this matters ! What is Tencent's starting point ? yes QQ, Now who put QQ It's dead ? Tencent itself , The social overlord is still Tencent . It's like the ability to evolve . Alibaba first has Taobao , Evolved tmall , Ali suddenly lost his way , I don't want to make my own revolution , As a result, Taobao didn't do well , Tmall also lacks innovation ability , Can not change the original mechanism of Taobao , Even better than Taobao , This kind of daring to innovate and present itself incisively and vividly . Which of the three giants has broken its core competence , To death , Rebuild the successful evolution ? At present, only Tencent . Innovation ability , Self evolution , In order to maintain an enterprise's ability to occupy a certain field , Rather than boasting of being the first in the industry 、 Industry overlord . Be able to die your previous model , And continue to dominate the original industry . This generational evolution capability will make the enterprise invincible , Others can only keep chasing .
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